IKEA "Lamp"

Name: IKEA "Lamp"
Uploaded: 2002-06-15T12:45:00+00:00
Duration: 61 s
Description: 2002. Spike Jonze's IKEA "Lamp" ad — a discarded floor lamp in the rain, anthropomorphised. Won Cannes Lions Grand Prix; subverted brand-as-emotion. One of the most-cited "great ads" of the 2000s.

2002

2002. Spike Jonze's IKEA "Lamp" ad — a discarded floor lamp in the rain, anthropomorphised. Won Cannes Lions Grand Prix; subverted brand-as-emotion. One of the most-cited "great ads" of the 2000s.

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IKEA "Lamp"

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