Bill Bernbach Co-Founds DDB

1949

1949. Bill Bernbach co-founds Doyle Dane Bernbach. His creative philosophy — "advertising is fundamentally persuasion" — drove DDB to the VW Beetle, Avis "We Try Harder," and Levy's Rye Bread "You Don't Have to Be Jewish" ads. Reshaped American advertising for 30 years.