Levi's 501 "Laundrette"

1985

Levi's 501 "Laundrette"

December 1985. Levi's 501 "Laundrette" — Nick Kamen strips down to his boxers in a UK laundromat, Marvin Gaye's "I Heard It Through the Grapevine" plays. The ad that revived the 501 in Europe; defined 1980s brand-x-music co-marketing.

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