There are places where we must draw the line.

MAY 04 2026 · 19:08

There are places where we must draw the line. Aldabra Atoll is one of them. A UNESCO World Heritage Site. Home to 400+ endemic species. One of the last ecosystems on Earth still free from direct human impact. Assets Group, a Qatari developer, wants to build a 6-star hotel 27km from it. And they’ve brought in @rosewoodhotels to make it look like it is being done responsibly. Rosewood isn’t just associated with this project. Their brand is what makes it viable: Rosewood brings operational credibility, a sustainability story, and the seductive power of luxury. Apparently, that’s enough to make environmental destruction disappear from the conversation. Not on our watch. What Rosewood’s brand can’t hide: a gravely injured giant tortoise, scientists in court opposing the development and local Seychellois communities saying clearly: not here, not like this. The same pattern is playing out in The Bahamas, where @saveexumaalliance is fighting a Rosewood-backed development threatening the coral reefs and seagrass meadows of the Exumas. Rosewood: your sustainability report means nothing if this is what it stands behind. Walk your talk and withdraw from these projects. Tell Rosewood to cut ties with these developments by: → Commenting on Rosewood posts → Emailing: development@rosewoodhotelgroup.com → Taking action via the link in our bio #ProtectAldabra #ProtectAssomption #SaveExuma