Fenty Beauty Launches 40 Shades

SEP 08 2018 · 12:45

September 8, 2017. Rihanna launches Fenty Beauty with 40 foundation shades. Reshapes the beauty industry overnight ("Fenty effect"). First non-white celebrity beauty brand to do $100M+ in first month. Fenty Skin 2020; brief Fenty fashion under LVMH 2019-2021.