It makes us wonder how easily attention drifts to AI-generated…

JAN 13 2026 · 12:00

It makes us wonder how easily attention drifts to AI-generated distractions, while the work that actually matters fights for space. At In The Same Boat, €10 helps us clean around 20 metres of coastline in some of the most remote and vulnerable areas on Earth. Together with hundreds of volunteers living and working aboard our sailboats, we clean roughly 10% of the world’s coastline, piece by piece, shore by shore. This is what impact looks like when small actions add up. If you’ve ever wondered whether your support can make a real difference, this is it! With thanks: This post was inspired by @alexey.sibirsky. We loved how clearl