The Cinematics - Keep Forgetting

MAR 26 2007 · 12:00

The Cinematics - Keep Forgetting (2007) Era: Mid-2000s Post-Punk Revival / British Indie Boom (2006–2007) - Scottish TVT Records-signed band riding the crest of the transatlantic indie-rock wave that followed Franz Ferdinand, Editors, and Interpol; single released February 2007 ahead of debut album A Strange Education (March 6, 2007). A well-preserved performance document of a significant moment in the mid-2000s post-punk revival, capturing The Cinematics at peak commercial momentum immediately before their debut album release. Quantitative metrics confirm the video's deliberate aesthetic choices, warm tungsten darkness, high-velocity editing, as culturally intentional rather than incidental, making it a reliable stylistic reference point for researchers examining how British indie guitar bands constructed visual identity during the 2006–2007 Editors/Interpol adjacency era. The video's uncredited directorship adds archival urgency. Context: The Cinematics were a Scottish alternative rock band formed in Glasgow in 2003, signed to TVT Records in 2005 after an In the City showcase in Manchester. 'Keep Forgetting' was released as the band's third single in February 2007, one month before their debut album A Strange Education, produced by Simon Barnicott and Stephen Hague, arrived on March 6, 2007. The band formed in the slipstream of the post-punk revival movement and drew direct sonic comparisons to Interpol, Editors, The Cure, and Echo & the Bunnymen. Their signing to a US indie major (TVT) gave them transatlantic reach at a moment when British indie guitar bands enjoyed significant American crossover. The song's lyrical imagery, riot shields, street fires, walls built higher, situated it within a tradition of socially charged British post-punk. Director notes: The video was released in late 2006 / early 2007 to accompany the single 'Keep Forgetting', the third single from debut album A Strange Education (TVT Records, March 6 2007). Apple Music catalogues the music video with a 2006 date and a 3:33 runtime; the single itself was released February 2007. No production house, commissioner, or director attribution has been publicly documented in any searchable database or press record.