Bomfunk MC's - (Crack It) Something Going On

SEP 30 2002 · 12:00

Bomfunk MC's - (Crack It) Something Going On (2002) Director: Juuso Syrjä Era: Post-Millennial European Breakbeat (2002) - Peak of Finnish breakbeat-hip-hop crossover, riding the commercial wave of 'Freestyler' into a more electro-pop direction, coinciding with the 2002 FIFA World Cup commercial cycle High value as a document of peak-era Finnish breakbeat commercialism and the Nordic electronic music video production ecosystem. Confirms Juuso 'Uzi' Syrjä as a consistent directorial voice across Finland's most internationally visible electronic acts of the era. The FIFA World Cup tie-in and ABBA-lineage sampling give the video unusual cross-cultural archival depth for a single that charted across multiple European markets. Context: Released in 2002 as a single from Bomfunk MC's second album 'Burnin' Sneakers' and simultaneously as a track on The Official Album of the 2002 FIFA World Cup, '(Crack It) Something Going On' represents the group's commercial pivot from raw breakbeat energy toward a more melodic, radio-friendly electro-pop format. The track samples and recontextualizes Frida (ABBA) Lyngstad's 1982 hit 'I Know There's Something Going On', bridging Scandinavian pop heritage with turn-of-millennium hip-hop/breakbeat production. Swedish vocalist Jessica Folcker's feature broadens the Nordic crossover appeal. The video sits at the intersection of European club culture, post-'Freestyler' breakbeat commercialism, and the era's FIFA World Cup mass-market music licensing ecosystem. Director notes: Directed the official music video for Bomfunk MC's '(Crack It) Something Going On' (2002), as documented in the Wikipedia article for the song. The video was produced in the context of the track's release as a single from the album 'Burnin' Sneakers' (Sony Music Entertainment Finland, April 2002) and its inclusion on The Official Album of the 2002 FIFA World Cup. Production was handled through the Finnish Sony Music Entertainment pipeline, with audio mixed at 16 Inch Studios (Finland) and mastered at Finnvox (Helsinki). Syrjä's prior working relationship with the Finnish electronic music scene, established via the 'Sandstorm' video, makes him a logical and verified directorial choice for this follow-up club-oriented promo.