The Right Decision — Jesus Jones

JUL 01 1993 · 12:00

The Right Decision — Jesus Jones (1993) Director: Zanna Era: Post-Rave British Alt-Rock Crossover (1993) - Peak-era UK indie-techno fusion, bridging Madchester's decline and the emergent Britpop moment; Food Records/EMI alternative push High curatorial value as a confirmed 1993 artefact from one of the UK's most technologically innovative alternative rock acts of the era. The video documents the Perverse campaign — a critically reconsidered album marking a key evolution in computer-based rock production — and captures a director (Zanna) with a verified body of work in British pop and rock music video. Its quantitative profile (fast pace, warm contrast, moderate motion) is representative of the period's performance-video aesthetic and offers rich comparative data for genre and production studies. Context: Released in March 1993 to coincide with a UK tour, 'The Right Decision' arrived at a pivotal transitional moment in British alternative music. Jesus Jones, formed in 1988, had helped pioneer a techno-indie fusion alongside contemporaries including The Shamen, EMF, and Pop Will Eat Itself. The parent album Perverse — notably one of the first albums recorded entirely on computer (bar vocals) — represented a bold, industrially influenced evolution from the band's breakthrough Doubt era. The single's politically sceptical lyrical content resonated with early-1990s post-Gulf War disillusionment in the UK. The video's release sat within a broader cultural shift as Britpop was beginning to supplant the rave-influenced alt-rock of the early decade. Director notes: Directed for Jesus Jones in 1993 as part of the promotional campaign for the album Perverse on Food Records/EMI. The Right Decision was the second single from that album. The video's fast-cut performance style and warm, high-contrast lighting are consistent with Zanna's documented commercial and music video work of the period.