Wolfmother - Dimension

APR 24 2006 · 12:00

Wolfmother - Dimension (2006) Director: The Malloys (Brendan Malloy & Emmett Malloy) Era: Mid-2000s Hard Rock Revival (2005–2007) - Australian rock breakthrough era; retro-heavy riff culture meets international MTV exposure during the post-grunge hard rock renaissance High. 'Dimension' represents a documented, director-confirmed artifact of the mid-2000s hard rock revival with strong archival provenance: original EP inclusion, confirmed MTV/Fuse airplay, and a clear critical reception record. The Malloys' involvement links the video to a broader body of influential music video work from the era. Its quantitative profile, dark, high-contrast, desaturated, fast-edited, is a textbook fingerprint of the retro-authenticist visual strategy deployed to market 1970s-influenced rock to a 2000s audience. Context: Released in 2006 as the third single from Wolfmother's self-titled debut album and the lead track on the Dimensions EP, their first material released in the United States, 'Dimension' arrived during a period of intense critical interest in retro-classicist hard rock. Multiple critics drew explicit comparisons to Black Sabbath and Led Zeppelin, situating Wolfmother within a broader mid-2000s wave of bands mining the 1970s heavy rock canon. The video's no-frills, grainy outdoor performance aesthetic deliberately avoided the glossy production values then dominant in mainstream MTV programming, instead invoking the raw visual grammar of 1970s rock documentary footage. Its airing on MTV and Fuse in early 2006 helped introduce the band to North American audiences. Director notes: The 'Dimension' video was directed by The Malloys and confirmed via IMDb (2006, Australia). It was one of multiple Wolfmother videos they directed, having previously helmed 'Mind's Eye' and later returning for 'Joker & the Thief'. VideoStatic critic Steven Gottlieb described it as a 'no-frills video' that uses a mix of grainy black-and-white and color film to capture an outdoor performance, a characterization entirely consistent with the quantitative data showing low brightness (41.27/255), low saturation (36.87), high contrast (58.98), and a warm color temperature (1.80). The video was originally included on the Dimensions EP released 31 January 2006, later commercially distributed in February 2006, and aired on MTV and Fuse beginning in March 2006.