Boss Hog - I Dig You

MAR 18 1996 · 12:00

Boss Hog - I Dig You (1996) Era: Mid-90s Alternative/Punk Blues Mainstream Crossover (1995–1996) - Peak of post-Nirvana major-label underground signing wave; Boss Hog's self-titled Geffen debut era, single released March 1996. High. One of only a small number of music videos produced for Boss Hog, 'I Dig You' is a rare visual document of the New York punk blues underground's mid-90s major-label crossover moment. Its deliberate Russ Meyer homage, rapid kinetic editing, and warm desert cinematography make it a culturally and aesthetically significant artifact of 1990s alternative visual culture. The video's limited circulation and absence from standard director databases increases its archival value as an under-documented primary source. Context: Released in March 1996 as a single from Boss Hog's 1995 Geffen debut, 'I Dig You' arrived during the peak of the post-Nirvana major-label underground signing era, when raw New York punk-blues acts briefly found mainstream distribution. Boss Hog, formed in 1989 at CBGB's by the husband-and-wife duo of Jon Spencer and Cristina Martinez, represented a convergence of Pussy Galore's confrontational noise-punk legacy with blues primitivism and Lower East Side art-world sleaze. The music video's Russ Meyer desert aesthetic explicitly connects the band's visual identity to 1960s exploitation cinema, signaling a counter-cultural authenticity in deliberate opposition to the polished MTV mainstream. The band's notoriety for Martinez's confrontational use of nudity and the couple's public persona as the ultimate underground rock couple gave the video an additional transgressive charge in the mid-90s alternative landscape. Director notes: Multiple sources confirm the video was produced in the mid-1990s to accompany the 1996 Geffen single release. One informal blog source (steveforthedeaf.wordpress.com) describes the video as depicting the band driving to a desert location in a visual homage to Russ Meyer's 1965 film 'Faster Pussycat Kill Kill!', consistent with the quantitative metrics showing high motion, warm color temperature, and rapid editing. A fan comment on sonichits.com references the location as possibly the Black Rock Desert. No formal production credits, director name, or production company have been identified in any source.