Tegan And Sara - Back In Your Head (Video)

NOV 27 2007 · 12:00

Tegan And Sara - Back In Your Head (Video) (2007) Director: Jamie Travis Era: Mid-2000s Indie Pop Ascendancy (2007) - Canadian indie rock crosses into mainstream alternative with conceptual, theatrically-staged music video production under Warner Bros./Sire. High curatorial value as a confirmed-director, professionally produced artifact of the mid-2000s Canadian indie pop moment. The video's combination of theatrical staging, surreal crowd symbolism, and fast editorial pacing under a formally recognized director (Jamie Travis) makes it a strong archival specimen. It documents an inflection point in Tegan and Sara's career and represents a distinct aesthetic node in 2000s alternative music video production, conceptually ambitious, visually restrained, and culturally resonant within LGBTQ and indie rock communities. Context: Released in 2007 as the lead single from The Con, Tegan and Sara's fifth studio album and their most critically acclaimed record to that point, 'Back In Your Head' arrived during a period of accelerating mainstream visibility for Canadian indie rock. Produced by Christopher Walla of Death Cab for Cutie, The Con debuted at #4 in Canada and #34 on the Billboard 200, marking the duo's first international chart entries. The video's theatrical, high-concept staging under director Jamie Travis reflects a moment when indie artists began investing in visually ambitious video production to compete in the MTV/alternative media landscape. The binary white-to-black crowd transformation resonates with broader themes of emotional duality and disorientation that characterize The Con as an album. Director notes: Travis directed 'Back In Your Head' for Tegan and Sara in 2007, produced by Revolver Films, as a companion to the single from their album The Con (Sire/Warner Bros.). The video's concept, performers on stage before a crowd clad in white balaclavas that transforms into black, aligns with Travis's signature interest in controlled, formalist visual environments and binary symbolic systems. Travis also directed the Tegan and Sara video 'Hell' (2009) from their album Sainthood. The 'Back In Your Head' video is among his notable early promotional credits.