Cobra Starship： Bring It! (Snakes On A Plane) - Cobra Starship： Bring It! (Snakes On A Plane)

2006

Cobra Starship： Bring It! (Snakes On A Plane) - Cobra Starship： Bring It! (Snakes On A Plane) (2006) Director: Lex Halaby Era: Mid-2000s Emo/Pop-Punk Crossover (2006) - Peak era of Fueled by Ramen / Decaydance label ecosystem; soundtrack tie-in marketing at the height of internet-viral film promotion and music video television crossover. High curatorial value as the debut artifact of a significant mid-2000s act, simultaneously functioning as a soundtrack promotional vehicle and standalone music video. The video encapsulates the Decaydance label scene aesthetic with precision, documents measurable fashion and subculture markers of the 2006 emo/pop-punk moment, and represents a genuinely novel distribution model, embedded in a Hollywood theatrical release, that merits archival attention as a genre-boundary-crossing object. Context: Released on August 28, 2006, as the debut single of Cobra Starship, a project formed by former Midtown bassist Gabe Saporta, this video exists at the precise intersection of internet meme culture, Hollywood blockbuster marketing, and the Decaydance / Fueled by Ramen scene ecosystem brokered by Pete Wentz and manager Jonathan Daniel of Crush Music. The song was adapted from an earlier Saporta track titled 'Bring It' specifically for the Snakes on a Plane soundtrack, making the music video a hybrid promotional artifact: both MTV music video and theatrical marketing material. Its placement during the film's end credits and in television commercials for the film represented an unusually deep integration of pop-punk subculture into mainstream Hollywood promotional machinery. The video premiered in summer 2006 in direct synchrony with the film's theatrical release, riding a wave of pre-release internet virality that was novel for the era. Director notes: Directed for Cobra Starship as a location-shot narrative video filmed at Honolulu International Airport, tying the music video directly into the plot world of the 2006 New Line Cinema film 'Snakes on a Plane.' The video was featured during the end credits of the film itself, functioning as both a standalone music video and an embedded promotional artifact within the theatrical release. The video also includes a cameo appearance by Samuel L. Jackson, who stars in the film, and a cameo by Pete Wentz at a payphone (confirmed at timestamp 1:46 per Wikipedia). The video was edited by Russell Lichter (per IMVDb). Halaby has described working with Samuel L. Jackson on the production as 'interesting, if not surreal' in a VideoStatic profile interview.