Corey Hart — A Little Love

JUL 01 1990 · 12:00

Corey Hart — A Little Love (1990) Director: Meiert Avis Era: Post-New Wave Pop Transition (1990) - Canadian pop-rock artist at commercial peak; era bridging 1980s synth-driven new wave and early-90s adult contemporary crossover High curatorial value as a confirmed, fully credited artifact of Meiert Avis's prolific early-1990s output — a director whose fingerprints are on some of the most significant music videos of the era. Captures Corey Hart at a commercially pivotal and ultimately final U.S. chart moment, making this both an artist biography document and a genre transition marker. The quantitative production fingerprint (warm temperature, high contrast, fast edit rhythm) is consistent with industry-standard Propaganda Films-era production values, offering a clean benchmark specimen for comparative MTV-era research. Context: Released in 1990 as the lead single from Corey Hart's album Bang!, 'A Little Love' arrived at a transitional moment in North American pop-rock culture. The late-MTV era was rapidly shifting away from synth-driven new wave toward acoustic-influenced adult contemporary sounds, and Hart's video reflects that pivot — warm, emotionally grounded, and relationally focused rather than the high-concept or surrealist approaches dominant earlier in the decade. As Hart's last U.S.-charting single (reaching No. 37), the video captures a Canadian pop artist navigating commercial mainstream expectations at the dawn of the 1990s, when MTV's visual grammar was beginning to evolve toward the grunge and alternative aesthetics that would dominate by 1992. Director notes: Confirmed via IMDb (https://www.imdb.com/title/tt21423520/) and IMVDb (https://imvdb.com/video/corey-hart/a-little-love) as director of the 1990 'A Little Love' music video for Corey Hart. Produced by Ben Dossett, per IMVDb credits. The video was released in 1990 in the United States with a runtime of approximately 4 minutes, coinciding with the release of Corey Hart's album Bang! — his final U.S.-charting record. At the time of production, Avis was among the most commercially prominent music video directors working in the U.S., operating during Propaganda Films' dominant period in the industry.