Third Eye Blind - Deep Inside of You

OCT 30 2000 · 12:00

Third Eye Blind - Deep Inside of You (2000) Director: Chris Applebaum Era: Post-Grunge Alternative Rock Peak (2000) - Final single cycle of Third Eye Blind's second album 'Blue'; released at the apex of late-90s alt-rock crossover dominance on TRL-era MTV High curatorial value as a closing artifact of Third Eye Blind's 'Blue' commercial campaign, documenting the alt-rock-to-mainstream-pop transition moment at the turn of the millennium. Directed by Chris Applebaum, one of the era's most prolific and award-decorated music video directors, this video offers a textbook example of early-2000s rapid-edit, warm-toned performance aesthetics applied to emotionally weighty alternative rock material. Its chart history, film soundtrack tie-in, and director provenance make it a multi-layered research artifact. Context: Released July 10, 2000 as the fourth and final single from Third Eye Blind's 'Blue' (1999, Elektra Records), 'Deep Inside of You' arrived during the tail end of the post-grunge alt-rock commercial peak that dominated late-1990s MTV. The single debuted at #80 on the Billboard Hot 100 with a 'Hot Shot Debut' designation and spent 12 weeks charting, peaking at #69. Its concurrent placement on the 'Me, Myself & Irene' (2000) soundtrack further embedded it in mainstream pop-cultural circulation. Frontman Stephan Jenkins described the song as being about 'suicidal tendencies,' creating a sharp tension between its dark lyrical content and the video's warm, vibrant visual treatment, a common commercial strategy of the era to render emotionally heavy material accessible to TRL-era audiences. Director notes: Directed for Third Eye Blind's fourth and final single from 'Blue' (Elektra Records, 2000). Video premiered August 1, 2000 (United States) per IMDb. Production company credited as A Band Apart (IMDb). The video was made during Applebaum's prime alternative rock MTV period, consistent with his early-2000s roster of post-grunge and alt-rock acts. The rapid editing pace (1.65s avg shot length) and warm-toned saturation align with Applebaum's documented preference for high-energy, accessible visual storytelling that bridges indie aesthetics with commercial appeal.