Lacquer - Behind (Clip officiel)
2002
Lacquer - Behind (Clip officiel) (2002) Director: Michel Gondry & Olivier Gondry Era: French Electronic Nouvelle Vague (2002–2003) - Peak period of French electropop crossover into mainstream visibility, concurrent with the global wave of Parisian electronic acts on major labels; BMG France-era release bridging club culture and art-house music video production. High curatorial value as a documented collaboration between a major French electronic artist and the Gondry brothers at a pivotal career moment. The video's concept-only, no-performer format and its geographic time-compression technique make it a significant artifact in the history of music video as art object. Its warm low-brightness palette and slow editorial rhythm are diagnostically period-accurate for early digital European music video production circa 2002–2003. Context: Released under BMG France in 2002, 'Behind' by Lacquer (Stéphane Jounot, a Nantes-born French electronic artist) emerged at the tail end of the international 'French Touch' moment, the global fascination with Parisian electronic production that had defined the late 1990s. Jounot's aesthetic drew explicitly on 1980s influences filtered through introspective electropop songwriting. The commissioning of Michel and Olivier Gondry, at the height of Michel's international prestige as a music video auteur, to helm the clip positions the track squarely within the art-house, concept-video tradition of French electronic promotion. The road-trip device echoes broader early-2000s pan-American wanderlust imagery in music video culture. Director notes: Multiple sources confirm the 'Behind' video was co-directed by Michel Gondry and Olivier Gondry. The concept is documented as a time-compressed, unbroken road journey from Los Angeles to New York City set to the full duration of the track, a characteristically Gondry-esque concept piece using geographic continuity and real-world space as its sole visual grammar. No performers appear on screen. The video was released under (C) 2002 BMG France. It is catalogued on the Music Video Wiki Fandom as a 2003 video. The Dailymotion description and SonicHits listing both confirm the LA-to-NYC concept and the Gondry brothers' co-direction credit.
Source: radarchive.org
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