BAD BUNNY — BOKeTE (Video Oficial) ｜ DeBÍ TiRAR MáS FOToS

JUL 01 2025 · 12:00

BAD BUNNY — BOKeTE (Video Oficial) ｜ DeBÍ TiRAR MáS FOToS (2025) Director: Robinson Florian Era: Latin Urban Renaissance / Puerto Rican Cultural Revival (2025) - Era defined by Bad Bunny's deliberate pivot from global trap-reggaeton maximalism toward introspective, island-rooted bachata, plena, and indie-pop hybrids; a moment of post-diaspora identity reclamation via mass-market visual storytelling. BOKeTE is a high-value archival object representing the convergence of Bad Bunny's commercial peak, a Grammy-historic album cycle, and a deliberate aesthetic turn toward Puerto Rican cultural specificity. The video's invisible-companion surrealist device, anchored in authentic island locations and warm analog-nostalgic grading, makes it a defining artifact of the 2025 Latin visual music landscape. Its dual function as heartbreak narrative and infrastructure critique gives it documentary as well as artistic significance for researchers of Latinx identity, diaspora culture, and political messaging in popular music. Context: BOKeTE's video arrives as the fourth music video release from DeBÍ TiRAR MáS FOToS, Bad Bunny's Grammy Award-winning sixth studio album, which became the first Spanish-language album to win Album of the Year at the Grammy Awards. The album was released January 5, 2025 — one day before Three Kings Day, a national holiday in Puerto Rico — and debuted at #1 on the Billboard 200, Bad Bunny's fourth consecutive chart-topper. BOKeTE operates on a dual register: as a love song about heartbreak, and as a critique of Puerto Rico's crumbling infrastructure, with the 'pothole' (bokete) serving as metaphor for both romantic and civic wounds. The video's surrealist visual language — a ghostly absent partner — extends the album's broader meditation on loss, nostalgia, and the act of memorialization, literalizing its title ('I Should Have Taken More Photos') through the motif of photographing someone who is no longer there. Director notes: BOKeTE was released April 25, 2025, via Rimas Producciones with an estimated production budget of $200,000 per IMDb. IMVDb credits the video as co-directed by Bad Bunny and Robinson Florian. The video is set across multiple Puerto Rico locations including an abandoned urban streetscape, riverbank, beach, and a formal dinner table setting. The central surrealist conceit — an invisible companion whose presence is felt but never seen — was described by Billboard as creating imagery that 'becomes deeply poignant when Benito leans in for what appears to be a kiss, only for the frame to reveal no one standing beside him.' The video accumulated over 20.8 million YouTube views as of tracked data, peaking at #35 on YouTube charts. Florian had previously collaborated with Bad Bunny on the Pitorro de Coco video (2024) and the WELTiTA video (2025, co-directed with Siempreric).