Gwen Stefani - Now That You Got It (Hybrid Mix) ft. Damian ＂Jr. Gong＂ Marley

2007

Gwen Stefani - Now That You Got It (Hybrid Mix) ft. Damian ＂Jr. Gong＂ Marley (2007) Director: The Saline Project Era: Mid-2000s Pop Maximalism (2007) - Peak era of glossy, location-shot pop videos blending reggae crossover aesthetics with celebrity-driven visual spectacle; part of the post-TRL MTV singles cycle High. This video is a culturally rich artifact at the intersection of several significant 2000s pop phenomena: the Harajuku aesthetic's peak mainstream visibility, the pop-reggae crossover wave, the final years of TRL-era MTV dominance, and the Emmy-winning Saline Project's music video directorial output. Its confirmed production details (dual Caribbean locations, green screen compositing, Sweet Escape Tour context) and strong cross-genre commercial identity make it a priority acquisition for mid-2000s popular culture preservation. Context: Released in the summer of 2007 during Gwen Stefani's Sweet Escape Tour, this video represents a peak-era example of the celebrity-driven pop-reggae crossover that characterized mid-2000s mainstream pop. Shot on location in Jamaica and Puerto Rico, it fuses Stefani's California skate-pop identity with Damian 'Jr. Gong' Marley's Jamaican reggae lineage (as son of Bob Marley), reflecting the era's appetite for genre-blending global collaborations. The Harajuku Girls iconography, central to Stefani's solo brand since her 2004 debut, appears prominently, anchoring the video in the J-pop-influenced subculture she helped popularize in the West. The TRL premiere context places it squarely within the dying days of MTV's request-era dominance, just before YouTube fragmentation reshaped music video distribution. Director notes: The video was shot on location in Jamaica and Puerto Rico, with the Puerto Rico scenes filmed on July 19, 2007, the day after Stefani's Sweet Escape Tour concert in the city. Additional studio segments were shot using green screen, including a motorcycle riding sequence. The Saline Project's Adam Toht later recounted being starstruck by Stefani on set. The video premiered on MTV's Total Request Live on September 4, 2007. The Hybrid Mix version (the official music video) runs approximately 3:11-3:14 in runtime.