Roxette - (Do You Get) Excited？

JUL 01 1992 · 12:00

Roxette - (Do You Get) Excited？ (1992) Director: Wayne Isham Era: Post-Joyride Promo Era (1992) - Shelved promotional video produced during the peak of Roxette's global commercial dominance following the Joyride album cycle; released as a promo but never issued as a single due to label restructuring. High curatorial value as a confirmed-but-shelved promo directed by a major MTV-era auteur (Wayne Isham) for an artist at the peak of their global popularity. Its non-release status makes it a rare document of the intersection between artistic production and corporate label disruption. The unusual quantitative profile, zero cuts, extreme warmth, near-static motion, distinguishes it sharply from contemporaneous Roxette promos and warrants dedicated archival preservation. Context: This video occupies a liminal space in Roxette's discography: produced at the height of their post-Joyride commercial peak yet never commercially released as a single. The Joyride album (March 1991) had already yielded massive global hits, and the planned '(Do You Get) Excited?' single was shelved following the EMI label restructuring in late 1991. The resulting video exists as a cultural artifact of music industry upheaval, a fully-produced promo that fell through industry cracks. Its dark, warm, low-contrast aesthetic contrasts sharply with the bright, high-energy visuals typical of Roxette's other Joyride-era promos, suggesting a more contemplative artistic intention or intimate performance context. Director notes: Confirmed via IMDb (tt6679980) and IMVDb as director of the 1992 promo for Roxette's '(Do You Get) Excited?', produced by Jeff Tannebring. The video was produced as a planned promotional single from the Joyride (1991) album but the single release was ultimately cancelled, likely due to the late-1991 merger of SBK, Chrysalis, and EMI into EMI Records Group North America, which left Roxette with reduced label support. The video therefore represents a rare shelved promo from the peak of Roxette's international career. Isham's involvement is consistent with his broader early-1990s portfolio of high-profile pop and rock promos.