Because It's Not Love (But It's Still A Feeling) - Because It's Not Love (But It's Still A Feeling)

2007

Because It's Not Love (But It's Still A Feeling) - Because It's Not Love (But It's Still A Feeling) (2007) Era: British Indie Pop Revival (2006–2008) - Mid-2000s Brighton scene renaissance of 1960s girl-group aesthetics amid post-Strokes indie landscape High. This video is a crisp primary-source artifact of the mid-2000s British indie pop scene's most distinctive visual and conceptual gesture, the girl-group revival, and documents The Pipettes at their commercial and creative peak before significant lineup disruption in 2008. The coordinated polka-dot costuming, retro staging, and fast-cut performance style constitute a coherent and well-preserved aesthetic statement. Suitable for inclusion in collections addressing 2000s British pop, gender in music video, and retro revivalism. Context: The Pipettes were a Brighton-formed indie pop girl group whose debut album We Are the Pipettes (released 17 July 2006 on Memphis Industries) self-consciously revived the Phil Spector wall-of-sound pop aesthetic and 1960s girl-group traditions. The group's concept, three female vocalists in matching polka-dot dresses performing synchronized choreography, backed by an intentionally anonymous all-male band called the Cassettes, was a deliberate intervention against the male-dominated post-Strokes guitar band landscape of the early-to-mid 2000s. 'Because It's Not Love (But It's Still A Feeling)' sits within this project as a dance-floor-ready, lyrically frank track celebrating physical attraction over romantic commitment, reflecting the group's riot grrrl-inflected update of girl-group songwriting conventions. By 2007 the band had completed sold-out US dates and SXSW showcases, with the US version of the album released through Cherrytree/Interscope. Director notes: The music video was released in 2007 as a promotional clip for the track from the album We Are the Pipettes (Memphis Industries / Cherrytree / Interscope). Apple Music lists the video with a 2007 date and a runtime of 2:50. No production company, director, or crew credits have been surfaced in any publicly indexed source.