Bishop Allen - ＂Click, Click, Click, Click＂

JUL 24 2007 · 12:00

Bishop Allen - ＂Click, Click, Click, Click＂ (2007) Era: Mid-2000s Indie Pop Bloom (2007) - Peak of the Brooklyn indie-pop blog era; coincides with the release of Bishop Allen & The Broken String on Dead Oceans, the band's first label-backed LP following their celebrated 12-EP-in-12-months DIY project of 2006. High. This video represents a precise cultural and temporal document of the mid-2000s indie pop moment: a band that built its audience entirely through DIY self-release, producing a video whose aesthetic vocabulary, warm, fast, snapshot-driven, documentary, is inseparable from the song's thematic content. Its premiere on Stereogum and subsequent Sony licensing mark it as a touchstone of the MP3 blog-to-mainstream crossover pipeline characteristic of 2007. Context: Released in 2007 at the apex of the MP3 blog era, 'Click, Click, Click, Click' emerged from Bishop Allen's landmark 12-EP-in-12-months project of 2006, a self-released, entirely DIY endeavor that made the Brooklyn band darlings of the indie internet before they signed to Dead Oceans. The song's theme of photography, memory, and accidental belonging resonated strongly with an audience increasingly documenting daily life through digital cameras and early social media. Sony's subsequent use of the track in a camera advertisement underscored how thoroughly the song's imagery had permeated consumer culture. The video's fast-cut, snapshot-driven aesthetic directly mirrors the song's lyrical preoccupation with captured moments and peripheral presence in others' lives. Director notes: The official video for 'Click, Click, Click, Click' premiered on Stereogum on November 26, 2007, timed to the promotional campaign for Bishop Allen & The Broken String (Dead Oceans, July 24, 2007). The song originally appeared on the band's June 2006 self-released EP before being re-recorded for the album. Sony later licensed the song for a camera advertisement, reflecting the video/song's thematic alignment with photography and memory. No production company, cinematographer, or director credit has been publicly indexed for this specific video.