Yves Tumor & NINA — WE DONT COUNT

JUL 01 2025 · 12:00

Yves Tumor & NINA — WE DONT COUNT (2025) Director: Yves Tumor & NINA (self-directed) Era: Post-Pandemic Art-Rock Renaissance (2023–2025) - A period of fractured genre identity and DIY auteurism, in which avant-garde artists on Warp Records and adjacent labels dissolved the boundary between post-punk, new wave, and experimental rock through self-produced, deliberately lo-fi visual statements. High. This video is a primary document of 2025 underground art-rock and artist-controlled visual production. Its fully self-directed, black-and-white, handheld aesthetic — confirmed via credited production metadata — makes it an unusually pure example of artistic intent unmediated by commercial directorial intervention. Its curatorial significance is amplified by the cultural weight of both artists and the Warp Records imprint, making it a durable reference point for research into DIY music video praxis, post-punk visual grammar, and cross-artist experimental collaboration in the mid-2020s. Context: Released 29 July 2025 via Warp Records, 'WE DONT COUNT' marks the first official collaboration between Yves Tumor and NINA (of bar italia), and Yves Tumor's first release since their critically acclaimed 2023 album. The track arrives at a moment when post-punk revival and art-rock experimentalism are asserting themselves against the dominance of algorithmic pop, with both artists occupying overlapping but distinct positions in the Warp-adjacent and London DIY underground ecosystems. NINA, Rome-born and London-based, brings a lineage tied to bar italia's cult indie-rock following, while Yves Tumor continues to expand a shapeshifting avant-garde identity. The self-directed, black-and-white video reinforces the deliberate anti-commercial stance of the release, issued simultaneously on Warp digital and a limited white-label vinyl via Mount Analog. Director notes: Fully self-produced DIY video. Credits confirmed via Folded Waffle sourcing original YouTube credits: Camera – Yves Tumor; Camera / Editor – NINA; Editor – Simon Mercer; Color Grade – Jameson Baldwin. Shot in black and white. No external director credited. The video's gritty, handheld, shadow-heavy aesthetic is a direct product of the artists' own vision and execution, consistent with the anti-commercial ethos of both Yves Tumor's Warp Records catalog and NINA's bar italia DIY background. Released 29 July 2025 via Warp Records as the debut single from the collaboration.