Jennifer Lopez - Can't Get Enough

JUL 01 2024 · 12:00

Jennifer Lopez - Can't Get Enough (2024) Director: Dave Meyers Era: Post-Hiatus Pop Comeback Era (2024) - Lead single from Lopez's first studio album in nearly a decade, part of a sweeping multimedia campaign including a companion film and documentary released via Nuyorican Productions/BMG High curatorial value as a landmark early-2024 pop artifact that synthesizes Lopez's three-decade career into a single self-aware visual statement. The video exemplifies the 2020s shift toward artist-as-auteur multimedia campaigns, and its pairing with a self-funded companion film makes it a key case study in post-streaming pop strategy. The combination of Dave Meyers' Grammy-winning directorial pedigree, Lopez's cultural iconicity, and the video's meta-comedic form gives it strong educational, archival, and cultural analysis utility. Context: Released January 10, 2024, 'Can't Get Enough' served as the lead single for Lopez's ninth studio album This Is Me... Now, her first studio release in nearly a decade since A.K.A. (2014). The album and its visual ecosystem, including the companion film and behind-the-scenes documentary, constitute one of the most ambitious self-funded multimedia pop projects of the 2020s, produced entirely at Lopez's Los Angeles home and self-financed at an estimated $20 million budget. The video's wedding-themed concept and self-deprecating humor about Lopez's romantic history registered broadly in celebrity culture discourse, with the song sampling Alton Ellis's 1967 reggae classic 'I'm Still in Love With You,' bridging generations of romantic pop expression. Director notes: Directed by Dave Meyers and released January 10, 2024, the video is wedding-themed, depicting Lopez cycling through multiple grooms at lavish wedding ceremonies as guests joke about her romantic history. The video incorporates self-referential humor about Lopez's public love life. Meyers also directed the companion film This Is Me... Now: A Love Story (Amazon Prime, February 2024) as part of the same multimedia project. Lopez has described the video concept as 'a meta story about the journey that it takes from getting from heartbreak back to love.' The production features extensive choreography, multiple bridal costume changes, elaborate set design, and ends with comedic voiceover grievances from Lopez's fictional ex-husbands.