Jamiroquai — Blow Your Mind

JUL 01 1993 · 12:00

Jamiroquai — Blow Your Mind (1993) Director: Vaughan Arnell & Anthea Benton Era: Early British Acid Jazz Revival (1993) - Jamiroquai's debut single era; UK funk underground breaking into mainstream chart culture via Sony Soho Square, peak of early-90s acid jazz scene High. This is a confirmed early-career document of one of the UK's most commercially successful bands, directed by a historically significant duo at the start of their own peak period. The black-and-white, club-performance format is tonally and aesthetically distinct from Jamiroquai's later output and is irreplaceable as a primary visual source for the 1993 British acid jazz scene. The production misspelling artifact ('JAMIROQUI') adds additional archival interest. Context: Released 24 May 1993 on Sony Soho Square, 'Blow Your Mind' arrived during the peak commercial breakthrough of British acid jazz, a scene centred on London clubs that fused 1970s funk, soul, and jazz with early-90s youth culture. Jamiroquai's debut album Emergency on Planet Earth (June 1993) reached number one on the UK Albums Chart and sold over 1.2 million copies worldwide. The video's black-and-white 1970s club aesthetic deliberately situates the band within the retro-funk lineage they were reviving, reinforcing their credibility within a subculture that prized authenticity and crate-digging heritage. The single peaked at number 12 on the UK Singles Chart. Director notes: The video was produced in 1993 to promote 'Blow Your Mind,' the third single from Jamiroquai's debut album Emergency on Planet Earth (Sony Soho Square). It is shot in black and white and conveys, per Wikipedia, a 'hanging out vibe,' depicting a group of people dancing in a 1970s-style club setting while Jamiroquai performs. The IMDB release date is listed as June 1993 (United Kingdom). The video was later edited into the Jamiroquai compilation High Times: Singles 1992–2006 (2006). A noted production detail is that the promo-title countdown card misspells the band name as 'JAMIROQUI.' The directing credit appears on both Wikipedia and IMDB as Vaughan Arnell and Anthea Benton, working under their established duo credit 'Vaughan & Anthea.'