Llama Farmers - Get The Keys And Go HD

JUL 01 1999 · 12:00

Llama Farmers - Get The Keys And Go HD (1999) Era: Post-Britpop / Teen Grunge Crossover (1999) - UK indie guitar scene at peak NME saturation; Beggars Banquet mid-tier acts bridging Britpop's commercial decline and early-2000s post-grunge consolidation Moderate-high archival value as a rare HD-transferred document of a critically recognised but commercially modest 1999 UK indie single. Captures the visual vernacular of NME-circuit guitar bands at the precise moment Britpop dissolved into post-grunge. The band's youth, Greenwich origin, and Beggars Banquet affiliation make this a useful reference point for studying the socio-cultural mechanics of the UK late-90s indie pipeline. Context: Released May 1999 during the final phase of the Britpop era's commercial dominance, 'Get The Keys And Go' emerged from Beggars Banquet's post-Britpop roster at a moment when the NME was actively cultivating a younger, grungier guitar-band cohort to replace the fading Blur/Oasis mainstream. Llama Farmers, formed in a Greenwich school classroom in 1996 by teenagers, embodied this generational shift, their sound blending Britpop melodics with American grunge energy. The single charted at UK #16, riding the NME Premier Tour wave alongside bands like Idlewild and Delakota. The video's raw, high-energy performance aesthetic mirrors the era's DIY ethos and limited promo budgets for second-tier indie acts on major-adjacent labels. Director notes: The video was produced in 1999 to support the single 'Get The Keys And Go', released through Beggars Banquet Records (catalogue BBQ 339) as the third single from the debut album Dead Letter Chorus. No production company, director, or cinematographer credit has been located in any indexed source as of March 2026.