Margherita Vicario - ARIA! (＂From GLORIA!＂)

JUL 01 2024 · 12:00

Margherita Vicario - ARIA! (＂From GLORIA!＂) (2024) Director: Francesco Coppola Era: Italian Indie-Pop / Feminist Cinema Crossover (2024) - Promotional single tied to a Berlinale-selected feature film debut; positions music video as cinematic extension of a theatrical release. High curatorial value as a rare example of a music video functioning simultaneously as promotional content for a Berlinale Competition film and as an autonomous artistic statement. Documents the convergence of Italian indie-pop, feminist historiography, and arthouse cinema at a specific cultural moment in 2024. The confirmed directorial attribution and rich contextual ecosystem (film, festival, critical discourse) make this an unusually well-documented artifact for archival purposes. Context: Released in March 2024 as the lead single from the Gloria! soundtrack, 'ARIA!' sits at the intersection of Italian indie-pop and feminist cinema. Gloria! premiered at the 74th Berlinale in Competition and was released in Italian cinemas on 11 April 2024, making the video part of a coordinated theatrical marketing push. The film, and by extension the video, engages explicitly with the erasure of women from musical history, a theme Vicario has described as directly autobiographical in relation to her own experiences navigating a male-dominated industry. The anachronistic blending of contemporary pop idioms with 18th-century settings, a defining formal strategy of the film, is carried through the video's aesthetic, collapsing historical distance to assert a continuous feminist lineage. Director notes: The music video for 'ARIA!' was published simultaneously with the single's release on 27 March 2024, per Italian Wikipedia and Rockol. It serves as a promotional vehicle for the soundtrack of Gloria!, the historical musical feature film written and directed by Margherita Vicario that premiered in competition at the 74th Berlin International Film Festival on 21 February 2024. Coppola's direction of the video continues his long-standing creative collaboration with Vicario dating back to 2018. The video's warm, low-brightness, theatrically staged aesthetic directly mirrors the visual language of the parent film, which was shot by cinematographer Gianluca Palma and set in a late 18th-century Venetian girls' music institute. The film's original music was composed by Vicario and collaborator Davide Pavanello (DADE), and 'ARIA!' is credited to Vicario and Edwyn Roberts (lyrics) with Pavanello, Andrea Bonomo, and Gianluigi Fazio (music).