Full Force with Samantha Fox — All I Wanna Do... ft. Samantha Fox

JUL 01 1989 · 12:00

Full Force with Samantha Fox — All I Wanna Do... ft. Samantha Fox (1989) Era: Late 80s Hip-Hop/R&B-Pop Crossover (1988–1989) - Peak era of Full Force's production dominance on Columbia Records, bridging New York street R&B with transatlantic pop sensibility via a British glamour-model collaborator This video is a rare surviving audiovisual document of Full Force as performing artists rather than solely as producers — a distinction important to their legacy, as they are primarily remembered for their production work. It captures a culturally specific late-80s moment: the New York family R&B collective at their Columbia Records peak, in a cross-genre, transatlantic collaboration that has not been extensively archived or critically analyzed. The sepia-toned, low-brightness aesthetic and fast-cut performance staging are period-authentic and instructive for researchers studying late-80s urban pop video production values. Context: Released in 1989, this collaboration sits at a pivotal cultural intersection: Full Force, a Brooklyn-born six-member family collective, had become one of the most dominant production and performance units in American R&B, scoring hits for Lisa Lisa and Cult Jam, James Brown, and Samantha Fox throughout the late 1980s. The single appeared on Full Force's album Smoove (Columbia Records, 1989), their final Columbia LP, during a transitional moment when hip-hop production aesthetics were beginning to colonize mainstream pop. Samantha Fox — a British pop star who had worked with Full Force on previous hits including 'Naughty Girls (Need Love Too)' and 'I Wanna Have Some Fun' — represented a transatlantic pop glamour element grafted onto a Brooklyn street-R&B production framework. The existence of a dedicated 'Hip House Version' of the track signals the genre's commercial currency in 1989, reflecting the broader hip house movement's peak as a dance-floor and chart phenomenon in both the US and UK. Director notes: The music video was released in 1989 to accompany the single 'All I Wanna Do...' from Full Force's album Smoove on Columbia Records (catalog 45216). Samantha Fox appears courtesy of Jive Records. A Hip House Version of the track was also released (Columbia/Legacy, August 7, 1989). The IMDB entry (tt28702903) confirms the 1989 United States release date and lists the Full Force group members as on-screen performers. No director credit is listed on IMDB or any other located source.