Brand
The identity and the business behind it: the five websites, the design, the recruiting page that describes the company as a global community, a founder movement, a media machine and a new way to live, and Monday Hires, the recruitment arm run with AgencyHires. Monday Hires is the only part of the group that sells to founders' companies rather than to founders themselves, and it is the one place a third principal is named.
Part of Art of Mondays
8 moments in this segment.
- - Art of Mondays wordmark. The company's circular badge sets the words Art of Mondays in yellow inside square brackets over a heavily blurred close-up of a laughing mouth. The bracketed wordmark repeats across all four of the group's sites and is the most consistent element of its visual identity.
- - Bracketed badge on the Founder Sports Club page. The same blurred-smile badge reappears at the head of the Founder Sports Club page, tying the sport product back to the parent brand. Art of Mondays uses the bracket device as a label throughout, marking sections rather than naming them in headings.
- - Track runners in motion blur. A blurred black and white frame of runners on a track carries the club's own strapline: meet active young entrepreneurs in your city, by Art of Mondays. The company describes the club as an international community of young business owners across e-commerce, software, freelancing and education.
- - Founder Family share card. The sharing card for founderfamily.artofmondays.com carries the bracketed brand mark over the blurred-smile artwork. The company describes Founder Family as the number one application-only community for founders under 35 running online businesses, a ranking it awards itself.
- - Spaces identity. The Spaces sharing image reuses the group's bracketed wordmark over the blurred-smile artwork, so the travel product reads as part of the same family as the community and the sports club. Spaces runs on a separate Shopify storefront rather than on the Framer sites used by the rest of the group.
- - Three ways in. The homepage sets out the whole business in a few lines: the company writes that it creates spaces for ambitious people to belong, and that right now there are three ways it does this. It numbers them as Founder Sports Club, Founder Family and Spaces, and signs off from Evan, Jai and the whole AOM team. Art of Mondays adds that it wants to be the largest home in the world for people to build their ideas.
- - Assembling the dream team. The hiring page describes the company as a global community, a founder movement, a media machine and a new way to live, and calls itself ambitious, a little weird and probably unlike any company an applicant has worked in. Art of Mondays says it is looking for high-agency people who take initiative and own their outcomes, that it does not care where you went to school or what software you know, and that it is hunting for assassins, not clock-punchers.
- - Hiring overseas, priced against local rates. Monday Hires publishes a direct cost comparison: an executive assistant at 1,800 dollars a month against a stated United States local rate of 5,500, a full stack developer at 3,500 against 12,000, a video editor at 2,000 against 6,500, and a marketing manager at 2,500 against 8,000. The company frames this as founders overpaying for talent, and claims savings of up to eighty per cent on payroll. Every figure here is the company's own.