Sports Club
Founder Sports Club, the free end of the funnel. Monthly meetups built around exercise rather than drinks, which the company says run in more than eighty cities and have reached five thousand founders. It publishes its mechanics unusually plainly: each member is matched with three other founders in their city, and the meeting is arranged around a sport.
Part of Art of Mondays
10 moments in this segment.
- - Padel courts from below. Shot straight up from the court floor, four players lean into frame with padel rackets against an open sky. Padel recurs constantly in the club's imagery, alongside tennis, spikeball, frisbee, running and hiking, all of which the company lists as acceptable activities.
- - Walking off a pitch in Greece. Three members walk off a floodlit sports pitch below a whitewashed hillside town, carrying bottles and rackets. Images like this one carry the club's argument that connecting over sport beats a conference room, which the page puts as: networking events are boring.
- - Running a ridge in silhouette. Four figures climb a bare ridge in silhouette, shot in black and white. Running, hiking and walking sit alongside the racket sports on the club's list of things a monthly group might choose to do together.
- - Snowboarders at the top of a run. Members in snow gear celebrate at the top of a run with boards at their feet and cloud closing in behind them. Winter meetups extend the club's activity list beyond the warm-weather sports that dominate the rest of its photography.
- - Streetball in black and white. A pickup basketball game on an outdoor court, shot in black and white with a player going up for a rebound. The club's copy explicitly invites a pickup football game in the park as a valid way to spend a meetup.
- - Indoor padel four. Four players line up on an indoor padel court holding yellow rackets marked with smiley faces. The company says the club is live in more than eighty cities across North and South America, Europe, Asia, Africa and Oceania.
- - Running through parkland. Three runners move through dappled parkland in the middle of a session. The company's argument for the format is that connecting over sport and activity is better for the mind and body than a standard networking evening.
- - How a meetup is run. The club's stated mechanics are specific. Art of Mondays says it matches each member with three other founders in their city on the first of the month, opens a group chat forty-eight hours ahead, and sets the meetup for the second Sunday at ten in the morning. It says there are no rules for the meetup beyond the requirement that it is centred on doing something active.
- - Eighty-plus cities. The company publishes a full city list for Founder Sports Club, which it says is live in more than eighty cities. The list runs from Austin and Toronto through Bogota, Lima and Medellin, across some thirty European cities, into Bangkok, Seoul, Riyadh and Osaka, three African cities in Cairo, Cape Town and Johannesburg, and nine in Australia and New Zealand.
- - No app, no refund. The app notice carries an unusually blunt condition. Art of Mondays states that because all matching, opt-ins, notifications and group chats now happen exclusively in the app, a member who does not log in and activate cannot be included in matching, will not be added to a group, and that the company cannot offer refunds in that case. It sits against the money-back guarantee advertised on the main club page, which applies to members who actively participate.