Voice
How the company talks about itself, which on a business this young is most of the record. Its homepage line is that it creates spaces for ambitious people to belong. It says it is simply making the things it wished existed. It explains Founder Sports Club by saying networking events are boring, and it opens the Founder Family page on loneliness rather than on the product. Also the Monday Mail newsletter, which it says goes to more than sixty thousand founders, a separate figure from its Instagram following.
Part of Art of Mondays
17 moments in this segment.
- - What is Art of Mondays? (2024 cut). Published on 8 July 2024, this is the earliest piece of Art of Mondays material located in this harvest and predates everything on the current sites. The company reposted a film under the same title in June 2026, so the two exist side by side on its channel with roughly the same running time.
- - What is Art of Mondays?. The three-minute film the company puts at the top of the Founder Family page as its introduction, published to its own YouTube channel on 5 June 2026. The page frames it as a way to work out whether the community is a fit before applying, and pairs it with the claim of 9,000-plus applications and under ten per cent accepted.
- - Pulling back the curtain, AOM News episode one. The first episode of what the company calls AOM News, published on 9 June 2026 and running twenty-four minutes. The series is an internal update aimed at members rather than a marketing film, and its view counts are a small fraction of the public-facing videos on the same channel.
- - Andrew Tran, review. Andrew Tran, named on the reviews section and placed in Sydney, is quoted on jet skiing, a glacier flight and what he calls sober partying on the boat, ending with the line: if you are on the fence, just book it.
- - Rina, review. Rina, listed as the founder of a retreats and coaching business and as nomadic, is quoted saying she thought she had to do it all alone and kept making excuses before going. The company selects reviews that emphasise action over deliberation, and this one closes on the phrase action takers, doers, not just talkers.
- - The Monday Mail list. The company says it sends a weekly Monday Mail with behind-the-scenes updates and lessons from the community, and asks readers to join what it calls 60,000-plus founders. That figure appears only on the homepage and is a fourth audience number the company publishes about itself, separate from the 161,000 Instagram followers and the membership counts on the product pages.
- - Networking events are boring. The reasoning behind Founder Sports Club, in the company's own words: networking events are boring, and connecting over sports and activity is more fun and better for the mind and body. Art of Mondays says the club connects members with ambitious young minds who share their interests so they can bounce ideas and stay active at the same time.
- - The founder reality. The Founder Family page opens on the problem it claims to solve rather than on the product. Art of Mondays writes about making heavy decisions alone, about partners who listen and old friends who nod along and change the subject, and about wanting fewer direct messages and more dinners where you lose track of time. It says what is needed is not another networking event or group chat but a handful of genuine peers your age.
- - Why they built it. The founders' account of the origin, as published: two Australians who met online in their twenties, one who skipped university and failed most of a string of businesses before giving away two brands and living off savings, one who took the traditional path through university and a corporate ladder. They write that what they recognised in each other came later, having both built things with nobody nearby who understood the cost, and that fifty calls with founders led to the idea.
- - A note from the third partner. Monday Hires is presented as a partnership rather than an in-house build. A note signed by Max says he built a marketing agency to twenty million dollars in annual recurring revenue with a team of more than 150 people around the world, started AgencyHires off the back of it, and is now partnering with Jai and Evan at Art of Mondays to bring the same approach to the founder community. It is the only place in the group's material where a third named principal appears.
- - Friends all over the world. One of three member quotes Art of Mondays publishes on the Founder Sports Club page, attributed to a first name and an Instagram handle rather than to a business. The company selects testimonials that stress ease and travel: this one calls it a cool and easy way to meet genuine, like-minded people, ending on the line about having friends all over the world.
- - Inclusive but still competitive. A second club testimonial addresses a gap the company's own photography leaves open. The quoted member describes the format as friendly enough for female founders but still competitive and fun, and useful when travelling. It is the only place in the group's public material where the mix of the room is spoken to directly.
- - You are the average of five people. The line Art of Mondays puts at the top of its Founder Family page, presented as a member's words: you are the average of the five people you spend the most time with, and I took that literally. The company builds its entire pitch on that premise, that proximity to other founders is the product rather than any content or tooling.
- - AOM News episode two. Published on 3 July 2026, the second AOM News episode is billed as covering a membership giveaway and new businesses. It runs nineteen minutes, and its title is the company describing its own commercial activity to its own members.
- - AOM News episode three. The third episode, published 15 August 2026, is billed as covering a record month, competition winners and what the company calls the build bungalow. Across the three episodes the series is the closest thing the group publishes to an operating log.
- - Residency reflection from a member. Also published on 3 September 2026, a founder profiled elsewhere on the site as a digital wellness educator gives a reflection on a residency. Together with the Alaska clip it marks the most recent dated Art of Mondays material found here, a day before this harvest was taken.
- - Alaska residency reflection. Published on 3 September 2026, a member who is separately profiled on the Founder Family site speaks to camera about the Alaska residency shortly after it ran. It is one of the two most recent items in this harvest.