Directors
Car advertising as a filmmaker's medium. BMW hired eight directors for The Hire in 2001 and 2002, including Ang Lee, Wong Kar-wai, John Woo and Guy Ritchie, and the series is in the Museum of Modern Art's permanent collection. Also Tony Scott, Spike Jonze and Michel Gondry, and the spots that turned into careers.
Part of Car Advertising
67 moments in this segment.
- - Oliver Mark - Ridley Scott, Berlin 2005. A photograph of Ridley Scott, dated 2005. Scott directed Apple's "1984", a spot costing around 900,000 dollars that aired at Super Bowl XVIII, and Advertising Age later ranked it among the fifty greatest commercials ever made.
- - Behind the Scenes of BMW "Defying Logic". The upload is BMW USA's own, running about 4 minutes long. It went out as “Behind the Scenes of BMW Defying Logic” for BMW.
- - BMW M5 with Madonna/Clive Owen. The upload is BMW Toronto's own, running about three minutes long. The upload date of 2011 is the best date available for it.
- - VW to Debut Ad Follow Up to 'The Force'. Volkswagen's The Force ran at Super Bowl XLV on 6 February 2011 for the 2012 Passat. Deutsch Inc created it and Lance Acord directed, with child actor Max Page in the Vader costume; it drew 8 million online views before broadcast by one Wikipedia account and 16 million by another. The Wall Street Journal holds this record of it, about 4 minutes long.
- - Three of a kind. BMW Classic short film.. The upload is BMW's own, running about 5 minutes long. The car being advertised is a BMW.
- - BMW Films - The Hire - Beat the Devil. BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. Held by BMW Danmark rather than a re-uploader, a long form piece of about 10 minutes.
- - BMW Films The Hire Ticker. BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. It sits on BMW Danmark's own channel and runs a long form piece of about 10 minutes. The eight films of The Hire entered the Museum of Modern Art collection.
- - Tony Scott headshot. A photograph of Tony Scott, dated 2012. Scott spent roughly fifteen years making commercials at Ridley Scott Associates and said of the period that he had cornered the market in sexy rock and roll material.
- - The BMW film series, "The Hire" - Star ( starring Madonna). BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. It sits on BMW India's own channel and runs a long form piece of about 7 minutes.
- - The Hire - Ticker. BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. Held by BMW India rather than a re-uploader, a long form piece of about 10 minutes. The eight films of The Hire entered the Museum of Modern Art collection.
- - BMW Films - The Hire - The Follow. BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. It sits on BMW India's own channel and runs a long form piece of about 9 minutes. The eight films of The Hire entered the Museum of Modern Art collection.
- - BMW Films - The Chosen. BMW India published it directly, a long form piece of about 8 minutes. It went out as “BMW Films - The Chosen” for BMW in IN.
- - BMW Films - The Hire - Ambush. BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. It sits on BMW India's own channel and runs a long form piece of about 8 minutes. Feature directors have used the form as a workshop for decades.
- - Volvo Trucks - The Epic Split feat. Van Damme. Volvo Trucks released The Epic Split in 2013, with Jean-Claude Van Damme balanced between two reversing tractor units to demonstrate the steering system. Volvo Trucks published it directly, a ninety second film.
- - Jack Ryan: Shadow Recruit (Exclusive BMW Trailer). BMW India holds it on its own channel, a thirty second spot. The upload date of 2014 is the best date available for it.
- - Volvo Drive-E Featuring Robyn: Made By Sweden. The upload is Volvo Cars's own, running about three minutes long. It went up in 2014. Car advertising has long been a working medium for feature film directors.
- - What Makes a Honda Is Who Makes a Honda: Angie’s Story. Honda holds it on its own channel, about three minutes long. It went out as “What Makes a Honda Is Who Makes a Honda: Angie’s Story” for Honda.
- - What Makes a Honda Is Who Makes a Honda: Freddie’s Story. Honda holds it on its own channel, about three minutes long. The upload date of 2014 is the best date available for it.
- - Mercedes-Benz "Fable" Commercial, Behind the Scenes. Held by Mercedes-Benz USA rather than a re-uploader, about three minutes long. Car advertising has long been a working medium for feature film directors.
- - BMW: The Wedding. Held by BMW India rather than a re-uploader, a sixty second spot. The upload comes from the brand's channel for India.
- - Behind the scenes - The BMW M3 in Mission: Impossible - Rogue Nation.. The upload is BMW India's own, running about three minutes long. The car being advertised is a BMW.
- - The BMW X5 M and BMW X6 M Official Launch Film.. BMW India holds it on its own channel, about three minutes long. The upload comes from the brand's channel for India.
- - The BMW Festive Film. #SheerOwningPleasure. It sits on BMW India's own channel and runs a sixty second spot. It went out as “The BMW Festive Film. #SheerOwningPleasure” for BMW in IN.
- - Designing Desire: Introducing the Volvo S90. It sits on Volvo Cars's own channel and runs a ninety second film. Feature directors have used the form as a workshop for decades.
- - The BMW M3 (E30) film. Everything about the first BMW M3 generation.. The upload is BMW's own, running about 4 minutes long. It went up in 2015.
- - The BMW M3 (E36) film. Everything about the second generation BMW M3.. BMW holds it on its own channel, about 4 minutes long. It went out as “The BMW M3 (E36) film. Everything about the second gene...” for BMW.
- - The BMW M3 (E46) film. Everything about the third generation BMW M3.. Held by BMW rather than a re-uploader, about 4 minutes long. It went out as “The BMW M3 (E46) film. Everything about the third gener...” for BMW.
- - The BMW M3 (E92) film. Everything about the fourth generation BMW M3.. It sits on BMW's own channel and runs about 4 minutes long. It went out as “The BMW M3 (E92) film. Everything about the fourth gene...” for BMW.
- - Volvo Cars – It’s Your Journey. Held by Volvo Cars rather than a re-uploader, a two minute film. Feature directors have used the form as a workshop for decades.
- - Adventure That Knows No Limits. Volvo Cars holds it on its own channel, about three minutes long. It went out as “Adventure That Knows No Limits” for Volvo.
- - The Escape. This record: The Escape revived BMW's The Hire in 2016 with Neill Blomkamp directing and Clive Owen returning as the Driver, alongside Jon Bernthal, Dakota Fanning and Vera Farmiga. It sits on BMW Russia's own channel and runs a thirty second spot.
- - The Escape. This record: The Escape revived BMW's The Hire in 2016 with Neill Blomkamp directing and Clive Owen returning as the Driver, alongside Jon Bernthal, Dakota Fanning and Vera Farmiga. BMW Italia published it directly, a thirty second spot.
- - BMW i Navigation Out of Range Notification | BMW How-To. Held by BMW USA rather than a re-uploader, a ninety second film. It went out as “BMW i Navigation Out of Range Notification | BMW How-To” for BMW.
- - BMW Films: The Escape Trailer. The Escape revived BMW's The Hire in 2016 with Neill Blomkamp directing and Clive Owen returning as the Driver, alongside Jon Bernthal, Dakota Fanning and Vera Farmiga. Held by BMW Thailand rather than a re-uploader, a thirty second spot. The upload comes from the brand's channel for Thailand.
- - BMW Films׃ The Escape. The Escape revived BMW's The Hire in 2016 with Neill Blomkamp directing and Clive Owen returning as the Driver, alongside Jon Bernthal, Dakota Fanning and Vera Farmiga. BMW Ireland holds it on its own channel, a long form piece of about 14 minutes. It went up in 2017.
- - BMW The Escape - 1. The Escape revived BMW's The Hire in 2016 with Neill Blomkamp directing and Clive Owen returning as the Driver, alongside Jon Bernthal, Dakota Fanning and Vera Farmiga. It sits on BMW Indonesia's own channel and runs a 19 second spot.
- - BMW The Escape - 2. The Escape revived BMW's The Hire in 2016 with Neill Blomkamp directing and Clive Owen returning as the Driver, alongside Jon Bernthal, Dakota Fanning and Vera Farmiga. BMW Indonesia published it directly, a 14 second spot. It went up in 2017.
- - Welcome to Volvo Cars. Held by Volvo Car UK rather than a re-uploader, a ninety second film. The car being advertised is a Volvo.
- - The new BMW 2 Series Active Tourer. Official Launch Film.. BMW published it directly, a ninety second film. It went up in 2018.
- - The new BMW 7 Series. Official TV Commercial.. It sits on BMW's own channel and runs a 45 second spot. The upload date of 2019 is the best date available for it.
- - Retirement is about exploring your wide open future.. BMW holds it on its own channel, a sixty second spot. Feature directors have used the form as a workshop for decades. It ran on the BMW channel.
- - BMW Vision M NEXT. Official Launch Film. (Sound by Hans Zimmer). Held by BMW rather than a re-uploader, a ninety second film. It went out as “BMW Vision M NEXT. Official Launch Film. (Sound by Hans...” for BMW.
- - The force of a Volkswagen. Volkswagen's The Force ran at Super Bowl XLV on 6 February 2011 for the 2012 Passat. Deutsch Inc created it and Lance Acord directed, with child actor Max Page in the Vader costume; it drew 8 million online views before broadcast by one Wikipedia account and 16 million by another. It sits on Volkswagen Malaysia's own channel and runs a thirty second spot. The upload comes from the brand's channel for Malaysia.
- - The all-new BMW 4 Series Gran Coupé.. BMW holds it on its own channel, a sixty second spot. It went out as “The all-new BMW 4 Series Gran Coupé.” for BMW.
- - Mitsubishi | A Reconquista do Túnel Fábio Rego | Director’s Cut | #4you4challenge. It survives through Mitsubishi Motors BR, a long form piece of about 9 minutes. It went up in 2021.
- - Pure Driving Dynamics | The BMW i4 M50 at the Salzburgring. BMW published it directly, a ninety second film. It went out as “Pure Driving Dynamics | The BMW i4 M50 at the Salzburgring” for BMW.
- - THE 8 x Jeff Koons. It sits on BMW's own channel and runs a 45 second spot. It went up in 2022.
- - BMW Films presents THE CALM | Official Trailer. Held by BMW rather than a re-uploader, a 39 second spot. It went up in 2023.
- - THE CALM : BMW i7 M70 xDrive. The upload is BMW Thailand's own, running a 39 second spot. The upload comes from the brand's channel for Thailand.
- - The Calm | Oficjalny zwiastun | BMW Films. Held by BMW Polska rather than a re-uploader, a 39 second spot. It went out as “The Calm | Oficjalny zwiastun | BMW Films” for BMW in PL.
- - Strap in, stay cool, it’s coming. BMW Films presents THE CALM. Premiering tomorrow. #THECALM. It sits on BMW's own channel and runs a 15 second spot. It went up in 2023.
- - BMW Films Presents: THE CALM | BMW x Cannes Film Festival 2023. Held by BMW USA rather than a re-uploader, a long form piece of about 8 minutes. The upload date of 2023 is the best date available for it.
- - BMW Films presents THE CALM. It sits on BMW's own channel and runs a long form piece of about 8 minutes. It went out as “BMW Films presents THE CALM” for BMW.
- - BMW Films | The Making of THE CALM. Held by BMW rather than a re-uploader, about three minutes long. It went up in 2023.
- - [BMW] THE CALM, BMW x Cannes Film Festival 2023.. BMW Korea published it directly, a long form piece of about 8 minutes. It went up in 2023. The upload comes from the brand's channel for South Korea.
- - #WhateverHappens. It sits on BMW's own channel and runs a thirty second spot. It went out as “#WhateverHappens” for BMW.
- - Behind the scenes with the judges of the BMW Filmmaking Challenge in partnership the BFI | BMW UK. It sits on BMW UK's own channel and runs about three minutes long. It went out as “Behind the scenes with the judges of the BMW Filmmaking...” for BMW in GB.
- - Keep on dreaming 💭 @m3nameisjosh #BMW. Held by BMW rather than a re-uploader, a 46 second spot. It went out as “Keep on dreaming 💭 @m3nameisjosh #BMW” for BMW.
- - Auto Symphony No. 2 | The Fully Electric Volvo C40. It sits on Volvo Car USA's own channel and runs a sixty second spot. It went out as “Auto Symphony No. 2 | The Fully Electric Volvo C40” for Volvo.
- - Behind The Scenes with Christopher Walken & BMW. It sits on BMW USA's own channel and runs a sixty second spot. It went up in 2024.
- - The 2024 Volkswagen Golf TV ad – 50 Years of Golf. Volkswagen UK published it directly, a thirty second spot. It went out as “The 2024 Volkswagen Golf TV ad - 50 Years of Golf” for Volkswagen in GB.
- - BMW Hidden Features: Customize Apple CarPlay Apps.. BMW holds it on its own channel, a 17 second spot. It went up in 2024.
- - BMW Service Inclusive. It sits on BMW's own channel and runs a 40 second spot. It went up in 2024.
- - Director’s Cut: No Old Ideas | 2026 Genesis GV70 | Genesis USA. Genesis USA published it directly, a sixty second spot. Feature directors have used the form as a workshop for decades.
- - Iconic Moments | Fragrances By BMW M. BMW M published it directly, a sixty second spot. It went out as “Iconic Moments | Fragrances By BMW M” for BMW.
- - The Hire 00 BMW Films Promo. BMW Films made eight short films under the title The Hire across 2001 and 2002, all starring Clive Owen as the Driver. Fallon Worldwide produced the series on a budget of about nine million dollars, and it entered the permanent collection of the Museum of Modern Art. The upload is BMW Films's own, running a two minute film.
- - Swing into action with Spider-Man and the BMW iX3 in the new Spider-Man: Brand New Day.. It sits on BMW's own channel and runs a sixty second spot. It went out as “Swing into action with Spider-Man and the BMW iX3 in th...” for BMW.