Super Bowl
The single night when an American car ad is bought for the largest audience of the year, with the price, the Ad Meter placing and the pre-release rollout that now precedes it. Worth noting against the folklore: car brands are not the biggest spenders on this night, and General Motors skipped the game entirely in the early 2010s on cost.
Part of Car Advertising
73 moments in this segment.
- - The Real Story Behind Apple's Famous '1984' Super Bowl Ad. Bloomberg Originals holds this record of it, about 4 minutes long. The work dates to 1984 and reached this channel later. The game is the one night American advertising still schedules around.
- - Porsche commercial. Held by clio3000v6 rather than a re-uploader, about three minutes long. The car being advertised is a Porsche.
- - USA Today's Super Bowl Ad Meter. CBS News carries it, about 5 minutes long. A thirty second slot in the 2026 game was priced at about ten million dollars.
- - Super Bowl Ad Leaves Motor City Proud, Hopeful. It survives through Associated Press, a sixty second spot. Slot prices roughly doubled between 2015 and 2026.
- - Feed: Eminem Chrysler Commercial. Archived by CBS, a ninety second film. It went up in 2011. Car brands are a recurring Super Bowl category rather than the dominant one; beer, soft drinks, snacks and technology outspend them.
- - Detroit City Council Honors Chrysler Super Bowl Commercial. It sits on Stellantis North America's own channel and runs about 5 minutes long. It went up in 2011. Since the 2016 game CBS has required every national advertiser to release its spot digitally, which is why the modern Super Bowl run is so well preserved.
- - Best (and Worst) Superbowl Commercials 2011. Archived by CBS, about 5 minutes long. The advertisement ran in 2011.
- - Clint Eastwood Gets Blacklash For Chrysler Ad. Archived by The Wall Street Journal, about 4 minutes long. Beer, soft drinks, snacks and technology outspend the car brands here.
- - "See The U.S.A. In Your Chevrolet"--Chevrolet -- Glee -- Super Bowl. Held by Chevrolet Indonesia rather than a re-uploader, a two minute film. Pre-release teasing became normal around the 2011 game.
- - 2012 Superbowl Commercial: BMW 3 SERIES - THE SCORE. It sits on BMW Toronto's own channel and runs a thirty second spot. It was made for the 2012 campaign.
- - Chevy Happy Grad - Chevy Super Bowl XLVI Ads - Chevrolet Commercial. Held by Chevrolet India rather than a re-uploader, a sixty second spot. The advertisement ran in 2012.
- - Chevy Sonic Joy Bug Bloopers | Super Bowl XLVI Ads | Chevrolet Commercial. Chevrolet Indonesia holds it on its own channel, a sixty second spot. The advertisement ran in 2012. Car brands are a recurring Super Bowl category rather than the dominant one; beer, soft drinks, snacks and technology outspend them.
- - 2012 Superbowl Commercial: BMW 3 SERIES - THE ENTERTAINER. It sits on BMW Toronto's own channel and runs a 15 second spot. It was made for the 2012 campaign. Slot prices roughly doubled between 2015 and 2026.
- - How Much Will This Year's Superbowl Ad Cost?. It survives through Bloomberg Originals, a 20 second spot. The upload date of 2013 is the best date available for it.
- - Why Are Super Bowl Ad Rates Rising So Fast?. Archived by The Wall Street Journal, a two minute film. Ad Meter placings are decided by USA Today's panel, not by spend.
- - Space Babies 2014 Kia Sorento Big Game Ad. Kia BCRMotors holds it on its own channel, a ninety second film. It went up in 2013. Ad Meter placings are decided by USA Today's panel, not by spend.
- - 2014 Hyundai Elantra Big Game Ad 'Nice'. Held by Hyundai Moldova rather than a re-uploader, a thirty second spot. The car being advertised is a Hyundai.
- - 2013 Hyundai Santa Fe Big Game Ad Epic Playdate Extended. Hyundai Moldova holds it on its own channel, a two minute film. Ad Meter placings are decided by USA Today's panel, not by spend.
- - 2015 Hyundai Genesis Big Game Ad Dad's Sixth Sense. Hyundai Moldova published it directly, a thirty second spot. It went up in 2014.
- - The Truth Official Kia K900 Morpheus Big Game Commercial 2014. Held by Kia BCRMotors rather than a re-uploader, a ninety second film. The upload date of 2014 is the best date available for it.
- - 'The Truth' Official Kia Quoris Morpheus Big Game Commercial 2014. KIA OMAN published it directly, a ninety second film. It ran for Kia in the Gulf.
- - Hyundai Genesis: Spot Super Bowl 2014. Hyundai España published it directly, a thirty second spot. The spot dates to 2014. The upload comes from the brand's channel for Spain.
- - Super Bowl 2014: 'Puppy Love' is Top TV Ad. It survives through ABC News, about three minutes long. The advertisement ran in 2014.
- - Super Bowl 2015: Inside Look at Nissan's Ad. The Wall Street Journal carries it, about 4 minutes long. The advertisement ran in 2015. Pre-release teasing became normal around the 2011 game.
- - Nissan 2015 Super Bowl Commercial “With Dad”00h00m55s 00h01m22s. NISSAN CARS holds it on its own channel, a thirty second spot. It was made for the 2015 campaign.
- - Chrysler aired a Super Bowl ad starring Clint Eastwood, who talks about the rebirth of Chrysler and. Archived by AP Archive, a 38 second spot. The car being advertised is a Chrysler.
- - Super Bowl 50: Kia Ad. Archived by The Wall Street Journal, a sixty second spot. A thirty second slot in the 2026 game was priced at about ten million dollars.
- - Hyundai Super Bowl - Los Osos - All New Elantra. Hyundai Chile published it directly, a thirty second spot. The car being advertised is a Hyundai.
- - Hyundai Super Bowl - Ryanville - All New Elantra. The upload is Hyundai Chile's own, running a 45 second spot. Slot prices roughly doubled between 2015 and 2026.
- - Super Pricey Ads For Super Bowl 50. It survives through CBS LA, a two minute film. A thirty second slot cost 37,500 dollars at the first game in 1967.
- - Why a 30-Second, $5 Million Super Bowl Ad Isn’t Enough | Breaking Through. WIRED holds this record of it, about 5 minutes long. Slot prices roughly doubled between 2015 and 2026.
- - Audi R8 Big Game Commercial – Commander. The upload is Audi Centre's own, running a sixty second spot. The audience, not the craft, is what the price buys.
- - Nissan teases Super Bowl commercial “With Dad” spot with release of brief clip. The upload is Nissan's own, running a 13 second spot. The digital release requirement is why this survives in full.
- - Super Bowl 2016: Mini Ad. Archived by The Wall Street Journal, a thirty second spot. It was made for the 2016 campaign. Beer, soft drinks, snacks and technology outspend the car brands here.
- - Acura NSX Super Bowl 2016 Commercial Teaser - It's Good to Be Back. Acura Connected holds it on its own channel, a 15 second spot. It was made for the 2016 campaign.
- - Super Bowl 2016: Hyundai Chase Ad. The Wall Street Journal carries it, a thirty second spot. It was made for the 2016 campaign.
- - First Date – Hyundai Super Bowl Commercial | The 2016 Hyundai Genesis. Hyundai Super Bowl holds it on its own channel, a sixty second spot. The spot dates to 2016. Since the 2016 game CBS has required every national advertiser to release its spot digitally, which is why the modern Super Bowl run is so well preserved.
- - Audi Advertisement Audi Big Game Commercial Prom. Audi published it directly, a two minute film. The audience, not the craft, is what the price buys.
- - Official 2017 Alfa Romeo Giulia Super Bowl Commercial Mozzafiato. Held by Alfa Romeo Bulgaria rather than a re-uploader, a thirty second spot. The upload date of 2017 is the best date available for it.
- - NBKA Mercedes-Benz Qatar: Superbowl 2017 Mercedes-AMG GT C Roadster - Born To be Wild. Mercedes-Benz Qatar holds it on its own channel, a ninety second film. It was made for the 2017 campaign.
- - Here's why you remember these Super Bowl ads. Archived by CNN Business, about three minutes long. The upload date of 2018 is the best date available for it.
- - This Ram Super Bowl ad featuring MLK sparks outrage. CNN Business carries it, a sixty second spot. It went up in 2018.
- - Watch the 2018 Super Bowl commercials. CNN Business holds this record of it, a ninety second film. The advertisement ran in 2018.
- - These are the most memorable 2018 Super Bowl ads. CNN Business holds this record of it, about 4 minutes long. The advertisement ran in 2018.
- - Super Bowl ads cost $5 million for 30 seconds. Here's what to expect this Sunday. CNBC Television carries it, about 5 minutes long. It went up in 2019.
- - 'Democracy Dies in Darkness': Super Bowl commercial (2019). Washington Post carries it, a sixty second spot. The spot dates to 2019.
- - SEE IT: Hyundai's Wicked Super Bowl Ad. Archived by CBS New York, a sixty second spot. It went up in 2020.
- - Local Celebs Show Off Boston Accents In Hyundai's Super Bowl Commercial. Archived by CBS Boston, a 41 second spot. The car being advertised is a Hyundai.
- - SUPER BOWL AD: George | Mike Bloomberg for President. Mike Bloomberg holds this record of it, a sixty second spot. The upload date of 2020 is the best date available for it.
- - Star-studded Super Bowl commercials and the best ads of the big game | ABC News. It survives through ABC News, about three minutes long. Ad Meter placings are decided by USA Today's panel, not by spend.
- - Trending: Google Super Bowl Ad. Archived by CBS Miami, a 49 second spot. A thirty second slot in the 2026 game was priced at about ten million dollars.
- - Super Bowl LIV Commercial | Volkswagen Chattanooga: The Best Team. Held by Volkswagen Chattanooga rather than a re-uploader, a sixty second spot. The spot dates to 2020.
- - Becoming Highlander | Chapter 3: The Big Game Commercial | Toyota. The upload is Toyota USA's own, running a long form piece of about 8 minutes. The car being advertised is a Toyota.
- - Becoming Highlander | Chapter 6: Behind the Scenes of the Big Game Commercial | Toyota. It sits on Toyota USA's own channel and runs a long form piece of about 8 minutes. It went up in 2020. The 2015 game carried a 4.5 million dollar price on a thirty second slot.
- - Battle of the Super Bowl ads. ABC News holds this record of it, about 4 minutes long. It went up in 2021.
- - The Weeknd’s FULL Pepsi Super Bowl LV Halftime Show. It survives through NFL, a long form piece of about 14 minutes. It was made for the 2021 campaign.
- - NFL Super Bowl LV Commercial || As One. It survives through NFL, a two minute film. The spot dates to 2021.
- - Advertising Heavy Hitters Sit Out Super Bowl 2021, Nervous About Tone Amid Pandemic. CBS TEXAS holds this record of it, a two minute film. The advertisement ran in 2021.
- - NFL Super Bowl LVI Teaser - “Player Casting Tape”. NFL carries it, a 15 second spot. The advertisement ran in 2022.
- - Rihanna’s FULL Apple Music Super Bowl LVII Halftime Show. Archived by NFL, a long form piece of about 14 minutes. The spot dates to 2023.
- - Chris Stapleton Sings the National Anthem at Super Bowl LVII. NFL carries it, about three minutes long. The advertisement ran in 2023. The game is the one night American advertising still schedules around.
- - Best commercials from Super Bowl LVII l GMA. ABC News carries it, about three minutes long. The spot dates to 2023.
- - NFL Super Bowl LVIII || Born to Play. Archived by NFL, about three minutes long. The advertisement ran in 2024.
- - Super Bowl Commercial 2024- Mitchell Chrysler Dodge Ram Jeep. Mitchell Chrysler Dodge Ram Jeep carries it, a thirty second spot. The advertisement ran in 2024.
- - Kendrick Lamar, Super Bowl LIX. New Orleans. February 2025. #AppleMusicHalftime. NFL carries it, a ninety second film. The upload date of 2024 is the best date available for it.
- - Ram Trucks | 2025 Big Game | Goldilocks and the Three Trucks feat. Glen Powell | :60. Ram Trucks holds it on its own channel, a sixty second spot. Pre-release teasing became normal around the 2011 game.
- - Ram Trucks | 2025 Big Game | Goldilocks and the Three Trucks feat. Glen Powell | :90. The upload is Ram Trucks's own, running a ninety second film. The digital release requirement is why this survives in full.
- - Kendrick Lamar's Apple Music Super Bowl Halftime Show. NFL carries it, a long form piece of about 13 minutes. The 2015 game carried a 4.5 million dollar price on a thirty second slot.
- - Ram Trucks Super Bowl Commercial 2025 ft Glen Powell, EXTENDED CUT. Held by RAM Guatemala rather than a re-uploader, about three minutes long. It was made for the 2025 campaign.
- - Cadillac to Unveil F1 Car in Super Bowl Ad. Bloomberg Television holds this record of it, about three minutes long. The digital release requirement is why this survives in full.
- - Super Bowl Ad Rates Hit $10 Million for 30-Second Spot. Archived by Bloomberg Podcasts, about 6 minutes long. It went up in 2026. A thirty second slot in the 2026 game was priced at about ten million dollars.
- - Hyundai - John Krasinski's Epic Mission: 2026 Palisade Hybrid (Super Bowl Commercial 2026). Campaign Unpacked holds this record of it, a ninety second film. It was made for the 2026 campaign.
- - Brandi Carlile Sings America the Beautiful at Super Bowl LX. NFL holds this record of it, a two minute film. The spot dates to 2026.