Taglines

The line itself, and what a campaign gets reduced to. Ask the Man Who Owns One. The Ultimate Driving Machine. Vorsprung durch Technik, coined by John Hegarty at BBH in 1984. Zoom-Zoom. Think Small. Most of what survives of these is film rather than paper, because the famous printed pages are almost entirely absent from the free record.

Part of Car Advertising

47 moments in this segment.

1. 1959 - 1959 Chevrolet-2. A billboard for Chevrolet, dated 1959. Steering wheels were colorful and each make had its unique design back in the 50's and 60's. But we all know the new padded black wheels are much safer. The scan is credited to Don O'Brien from Piketon, Ohio, United States and reaches this archive at 1024 by 973 pixels under CC BY 2.0.
2. 1988 - Publicité pour Mercedez-Benz, Libération, 10 mai 1988, 2017.0.3775. A newspaper advertisement for Benz, dated 1988. Auteur(s): Libération, editeur Date de production: 10 05 1988 Datation en siècle: 4e quart du 20e siècle Type(s) d'objet(s): Estampe, Manuscrits, imprimés, reliure, Arts graphiques Dénomination(s): Estampe Maté. By the 1980s the car brochure was a designed object in its own right, printed in colour and given away by the box. The scan is credited to Libération, editeur and reaches this archive at 2347 by 3000 pixels under CC0.
3. 2008-10-15 - ZOOM ZOOM. Held by Mazda Chile rather than a re-uploader, about three minutes long. The upload comes from the brand's channel for Chile. A line can outlast every film that ever carried it.
4. 2010-09-22 - Mercedes Benz tv The best or nothing. The upload is Mercedes-Benz Portugal's own, running a sixty second spot. It went up in 2010. The upload comes from the brand's channel for Portugal. The endline is what a campaign gets reduced to once the film is forgotten.
5. 2011-03-11 - Imported from Detroit Merchandise. Chrysler's Born of Fire ran two minutes and two seconds at Super Bowl XLV in 2011, with Eminem driving to the Fox Theatre where the Selected of God choir performs. Wieden+Kennedy made it and Imported from Detroit was the tagline, not the title. Stellantis North America holds it on its own channel, about three minutes long.
6. 2011-11-09 - Innovación para todos. Nissan - SHIFT THE WAY YOU MOVE. Nissan Ecuador published it directly, a sixty second spot. The car being advertised is a Nissan.
7. 2012-05-06 - Audi : Vorsprung durch Technik. Audi France holds it on its own channel, a ninety second film. The upload comes from the brand's channel for France. The endline is what a campaign gets reduced to once the film is forgotten.
8. 2012-05-22 - Be passionate about what you drive - Mazda Zoom Zoom. Mazda Southern Africa published it directly, a thirty second spot. The endline is the part of a campaign that survives in ordinary speech.
9. 2012-08-07 - Honda - The Power of Dreams - Dream The Impossible - Documentary Series.. It survives through Vicente Azcué Flores, a long form piece of about 9 minutes. A line can outlast every film that ever carried it.
10. 2013-06-08 - Find New Roads. Held by Chevrolet Arabia rather than a re-uploader, a thirty second spot. The endline is the part of a campaign that survives in ordinary speech.
11. 2014-06-25 - Accesorios Nissan Innovation That Excites®. The upload is Nissan Tecate's own, running a 36 second spot. The endline is the part of a campaign that survives in ordinary speech.
12. 2015-01-24 - 2015 Honda Power of Dreams Award Winner. It sits on Honda's own channel and runs a two minute film. A line can outlast every film that ever carried it.
13. 2015-03-23 - Honda The Power Of Dreams 2015. Honda Polska holds it on its own channel, a 40 second spot. The upload comes from the brand's channel for Poland.
14. 2015-09-22 - Honda Paper - The Power of Dreams. The upload is Honda Uruguay's own, running a two minute film. A line can outlast every film that ever carried it.
15. 2015-10-06 - Find New Roads with Chevrolet. The upload is Chevrolet Malaysia Official's own, running a ninety second film. It ran for Chevrolet in Malaysia.
16. 2015-10-12 - Nissan - Innovation that excites. Nissan Uruguay holds it on its own channel, a two minute film. It went up in 2015.
17. 2016-07-12 - The Ultimate Driving Machine For Less. The upload is BMW Palm Springs's own, running a thirty second spot. BMW has run its English endline since the middle of the 1970s.
18. 2016-08-18 - Power of Dreams. Honda holds it on its own channel, a two minute film. It went out as “Power of Dreams” for Honda.
19. 2017-09-14 - The Frey Mazda Museum | Zoom-Zoom Magazine | Mazda Canada. Mazda Canada holds it on its own channel, about three minutes long. It ran for Mazda in Canada.
20. 2018-07-03 - Mazda3 Takes On The Hyperloop | Zoom-Zoom Magazine | Mazda Canada. Held by Mazda Canada rather than a re-uploader, a sixty second spot. The upload date of 2018 is the best date available for it.
21. 2018-07-18 - Zoom-Zoom 33: Cherry Blossoms in the Mazda CX-5. Held by Mazda UK rather than a re-uploader, a ninety second film. It went up in 2018.
22. 2020-02-07 - Ford Ranger | Built Ford Tough Pickup Truck | Ford Philippines. The upload is Ford Philippines's own, running a sixty second spot. The upload date of 2020 is the best date available for it.
23. 2020-07-17 - The Power of Dreams – Competición. Honda España Automóviles published it directly, a sixty second spot. The upload comes from the brand's channel for Spain.
24. 2020-11-16 - Ford Supports Women Who Power America Forward – Meet Queen Anunay | Go Further | Ford. Ford Motor Company holds it on its own channel, a sixty second spot. It went up in 2020.
25. 2020-11-16 - Ford Supports Women Who Power America Forward – Meet Raquel Garcia | Go Further | Ford. Held by Ford Motor Company rather than a re-uploader, a sixty second spot. It went out as “Ford Supports Women Who Power America Forward - Meet Ra...” for Ford.
26. 2020-11-23 - Ford Supports Women Who Power America Forward – Meet Sandy Fershee | Go Further | Ford. Ford Motor Company holds it on its own channel, a ninety second film. It went out as “Ford Supports Women Who Power America Forward - Meet Sa...” for Ford.
27. 2020-11-23 - Ford Supports Women Who Power America Forward – Meet Adrienne Bennett | Go Further | Ford. Ford Motor Company published it directly, a sixty second spot. It went up in 2020.
28. 2021-02-11 - Hear how today’s Black history makers stay inspired and fuel the power of dreams. The upload is Honda's own, running a thirty second spot. The endline is the part of a campaign that survives in ordinary speech.
29. 2021 - "Vorsprung durch Technik"| 50 anos de progresso. The upload is Audi Brasil's own, running about three minutes long. The upload comes from the brand's channel for Brazil.
30. 2021-07-19 - “Vorsprung durch Technik” 50 years of progress. Held by Audi Hong Kong rather than a re-uploader, about three minutes long. It went up in 2021.
31. 2021-09-26 - The new Polo - Go further I Volkswagen. Volkswagen published it directly, a ninety second film. Slogans outlive the advertisements that carried them.
32. 2021-10-04 - 50 years of "Vorsprung durch Technik" | Mattias Ekstrom on quattro​ ​. It sits on Audi Canada's own channel and runs a 43 second spot. It went up in 2021.
33. 2021-11-23 - The Power of Dreams. Honda Motor Europe España - División Motocicletas published it directly, a two minute film. It went out as “The Power of Dreams” for Honda in ES.
34. 2022-03-29 - F-150 Lightning: 10,000 LB Max Towing Testing | Built Ford Tough | Ford. Held by Ford Motor Company rather than a re-uploader, a 43 second spot. It went out as “F-150 Lightning: 10,000 LB Max Towing Testing | Built F...” for Ford.
35. 2022-07-08 - Honda - The Power of Dreams. It sits on Honda Italia Official Channel's own channel and runs about three minutes long. It went up in 2022.
36. 2024-02-01 - The Power of Dreams How We Move You. Honda Automóveis published it directly, a sixty second spot. Slogans outlive the advertisements that carried them.
37. 2024-07-14 - Come experience true Vorsprung durch Technik at the Goodwood #FOS. #Audi #VorsprungDurchTechnik. Audi published it directly, a 36 second spot. It went up in 2024.
38. 2025-01-13 - Go Further: Charge up your #MINI and drive beyond with Green Mode Activated.. Held by MINI rather than a re-uploader, a thirty second spot. It went out as “Go Further: Charge up your #MINI and drive beyond with...” for MINI.
39. 2025-01-17 - Honda Global Brand Slogan “The Power of Dreams How we move you ” SUBITA it EMBEDDED. Honda Italia Industriale holds it on its own channel, a two minute film. It went out as “Honda Global Brand Slogan The Power of Dreams How we mo...” for Honda in IT.
40. 2025-09-04 - 15s | Toyota proudly supporting New Zealand Rugby. Let’s Go Places, New Zealand I Toyota New Zealand. Toyota New Zealand published it directly, a 15 second spot. The endline is the part of a campaign that survives in ordinary speech. It went out as “15s | Toyota proudly supporting New Zealand Rugby. Let’...” for Toyota.
41. 2025-10-23 - Zoom-Zoom, Soon-Soon - All-new, all-electric Mazda 6e is coming to Australia. Held by Mazda Australia rather than a re-uploader, a sixty second spot. The car being advertised is a Mazda.
42. 2025-11-25 - The Only Trucks You Can Say Are Built Ford Tough®.. It sits on Ford Motor Company's own channel and runs a 15 second spot. Slogans outlive the advertisements that carried them.
43. 2026-01-11 - Zoom-Zoom, Soon-Soon - All-new, All-Electric Mazda CX-6e is coming to Australia. Mazda Australia published it directly, a 15 second spot. The upload date of 2026 is the best date available for it.
44. 2026-07-08 - Audi Nuvolari: Vorsprung durch Technik​. Audi holds it on its own channel, a sixty second spot. The car being advertised is a Audi.
45. 2026-08-05 - 30s | There’s a Toyota for however you Kiwi. Let’s Go Places, New Zealand I Toyota New Zealand. Toyota New Zealand published it directly, a thirty second spot. It went out as “30s | There’s a Toyota for however you Kiwi. Let’s Go P...” for Toyota.
46. 2026-08-12 - 15s | Hilux Bugger. Let’s Go Places, New Zealand I Toyota New Zealand. Toyota New Zealand published it directly, a 15 second spot. It went out as “15s | Hilux Bugger. Let’s Go Places, New Zealand I Toy...” for Toyota.
47. 2026-08-12 - 30s | See. Toyotas, all of them. Let’s Go Places, New Zealand. I Toyota New Zealand. Held by Toyota New Zealand rather than a re-uploader, a thirty second spot. It went out as “30s | See. Toyotas, all of them. Let’s Go Places, New Z...” for Toyota.