The Rise across Europe

From the bars of Hamburg, fritz-kola spread across Germany and into the Netherlands, Austria, Switzerland, France, the UK and beyond — carried by word of mouth, gastronomy and a refusal to behave like a normal soft-drink company.

Part of fritz-kola

3 moments in this segment.

1. 2010 — The indie-drink wave. fritz-kola rode and helped define a wave of independent German drinks — alongside Club-Mate — that conquered the bar, café and hacker/maker scenes across Europe.
2. 2014 — Across Europe. From Hamburg the brand spread across Germany, the Netherlands, Austria, Switzerland, France and the UK — carried by gastronomy and word of mouth rather than mass advertising.
3. 2016 — Hackerbrause? Techno-Drink? — the secret of the indie cola. A German TV report on how independent drinks like fritz-kola and Club-Mate became the fuel of the techno, hacker and party scenes.