Today & The Brand
Two decades on, fritz-kola is a major independent brand with a sustainability streak ("Pfand gehört daneben"), bold campaigns, and a founder who still frames it as a mission rather than just a drink.
Part of fritz-kola
3 moments in this segment.
- — "mund auf für toleranz" — fritz-kola’s tolerance campaign. fritz-kola’s own campaign celebrating diversity — the brand wearing its values openly.
- — "Pfand gehört daneben" & Hitzehilfe. fritz-kola’s sustainability and social campaigns — leaving deposit bottles for collectors, heat-help for the homeless.
- — Twenty years of fritz-kola. Two decades on, fritz-kola is one of Europe’s biggest independent soft-drink brands — still privately held, still leaning on design, caffeine and an anti-corporate story.
