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Sponsorship
Shirt and stadium sponsorship, club partnerships, and the sportswashing argument around them.
Part of Gambling
31 moments in this segment.
- - American forests. Stadium advertising ranged behind the goal.
- - The Citizen guide to Brooklyn and Long Island. A sponsor mark worn in competition.
- - Medical directory of New York, New Jersey and Connecticut. A shirt carrying an operator name across the chest.
- - SCInternacinal T-Shirt 1997. Sport Club Internacional 1997 T-Shirt. Distributed by Adidas, Sponsored by APLUB.
- - Allez PMU!. French horse race betting state monopoly, and sponsor of the green jersey (points) in the Tour de France. Tour de France 2010, Stage 7, 4km before the finish on the last climb.
- - What’s Happening With Everton’s Shirt Sponsorship?. An explainer on the state of Everton's front-of-shirt deal, tracing how the club came to rely on a betting brand and what its commercial options looked like when that arrangement came under strain. Covers the money involved and how shirt deals are valued against a club's league standing and global reach.
- - No More Betting Firms To Sponsor Front Of Football Shirts. A brief bulletin item reports that betting firms will stop appearing on the front of football shirts, tying the change to the UK government's review of gambling laws. The clip gives no detail on whether the change would come from statute or from an agreement between clubs.
- - The Mysterious Companies Who Sponsor Premier League Teams. Traces the little-known companies whose names appeared on Premier League shirts, including those worn by Leeds United, Crystal Palace and Newcastle United, and asks what these firms actually do and which markets they serve. Argues that most of the league carried some form of betting-linked commercial tie at the time.
- - WHY betting companies poison football. A broadcast report on how far betting brands reach into Europe's top leagues, counting their appearance on shirts, around pitches, on press-conference backdrops and in match broadcasts. It sets club and league income from those deals against accounts from people who lost heavily, and asks what limits regulators are considering.
- - Premier League's New Ban On Shirt Sponsorships Explained. Sets out what Premier League clubs were expected to announce about gambling brands on kits, why the move was being discussed at the time, and which clubs stood to lose sponsorship income. Published as the clubs were still weighing the decision rather than after it was settled.
- - Premier League clubs agree to withdraw gambling sponsorships on front of shirts from 2026/27 season. News report on Premier League clubs collectively agreeing to withdraw gambling sponsorship from the front of matchday shirts, an agreement reached among the clubs themselves rather than imposed by statute. Notes that eight clubs then had betting companies as their main shirt sponsor and that the change was set to take effect at the end of the 2025/26 season.
- - Premier League clubs ban gambling sponsorship on shirt fronts | 5 News. News coverage of the April 2023 decision by Premier League clubs, reached collectively among themselves rather than imposed by statute, to stop carrying gambling brands on the front of matchday shirts from the end of the 2025/26 season. The report notes the decision followed consultation involving the league and government.
- - Premier League clubs agree to ban gambling sponsors on the front of their shirts | WION Sports. An international sports desk summarises what the Premier League clubs' collective decision actually covers, stressing that gambling brands remain permitted on shirt sleeves and on pitchside hoardings. The scope carve-out is presented as the central point rather than a footnote.
- - Following the money behind Premier League betting sponsors | FT Film. An investigative film following the ownership trail behind gambling brands that appeared on top-flight English football shirts, and finding a network of shell companies and intermediary organisations standing between the visible logo and whoever ultimately controls the operator. Documents the reporting methods used and what club officials said when asked who they had contracted with.
- - Monetizing the new Sports Media Model - Sportradar CONNECT. Executives from the NBA, NASCAR and US Soccer discuss how streaming distribution reshaped sports rights revenue, and how betting data and wagering partners entered the commercial model alongside traditional broadcast money.
- - The Premier League Has a Gambling Problem. An analysis of the commercial problem facing clubs in the eighteen months before the front-of-shirt withdrawal takes effect: which sides currently carry betting brands, what those contracts are worth, and which categories of advertiser might plausibly replace them. It also traces the pressure that produced the clubs' decision.
- - What Happened to Premier League Shirt Sponsors?. Reviews how Premier League front-of-shirt sponsorship shifted over several seasons, why clubs outside the largest few struggled to attract mainstream consumer brands, and what kind of sponsor stepped in instead. Frames the question of whether the departing betting money can realistically be matched.
- - SPONSOR DISCUTIBILI MENTRE LOTITO LOTTA CONTRO AL SISTEMA. Italian language commentary turning in its second half to how Serie A clubs including Napoli and Inter carry betting brands through infotainment partnerships, and whether those arrangements sit inside or outside the Decreto Dignita restriction on gambling advertising. Opens with an unrelated disciplinary ruling before reaching the sponsorship question.
- - Exposing the Gambling Epidemic in Football. Documentary on the scale of gambling money in football sponsorship, citing a figure of around 2.8 billion pounds and the share of Premier League clubs carrying a betting brand. Covers shirt fronts, sleeves and perimeter advertising, and the argument over what clubs would lose if the deals ended.
- - How Gambling Controls Sports and America. A long-form report on how quickly sportsbooks became fixtures of American sport after legal wagering spread, covering official league and broadcaster tie-ups, odds woven into game coverage, and the people quoted on both sides of that shift.
- - The Premier League has a sponsorship problem from next season. Examines what filled the front of Premier League shirts once betting brands were withdrawn from that position, reporting that fourteen of twenty clubs signed with the same largely unlicensed sector in one season. Raises the due diligence done on those firms, one of which entered a money laundering guilty plea and another of which went bankrupt mid-season.
- - Football's Richest Shirt Sponsorship Deals Revealed. Ranks the largest front-of-shirt sponsorship contracts in world football by annual value, setting airline, technology and consumer brands alongside betting operators. Explains how a shirt is priced as advertising inventory and why the top few clubs command sums the rest of the market cannot reach.
- - The £80 Million Gamble: Why Betting Sponsors were banned from Premier League Shirts |Market Failure. An explainer setting out the reported annual value of betting shirt deals across the Premier League and which clubs held the largest of them, then walking through the arguments made for and against removing those logos from shirt fronts.
- - Manchester United confirm Betway as new training kit sponsor. Short news item on Manchester United confirming Betway as its training kit partner under a multi-year contract, with the operator's logo to appear on shirts worn in training and in the warm-up. Notes that training kit sits outside the matchday front-of-shirt arrangement.
- - Premier League Shirt Sponsorship Billion-Dollar Business Breakdown. A long-form discussion of why brands pay tens of millions a year for a name on a football shirt, walking through how exposure is measured, how deals are structured and where betting operators fitted into that market. Hosts weigh what the withdrawal from front-of-shirt positions does to club revenue forecasts.
- - Sponsorship, Brand Deals, and the ‘perceived’ exodus from betting operators in football. Three sponsorship and marketing specialists discuss current trends across world sport, including the spread of less visible partnerships with Asia-facing betting operators and how those appear on club websites and boards rather than on the front of the shirt. They debate whether a main sponsor should function as a club's commercial anchor at all.
- - Football's Weird Sponsor Problem Is Getting Worse. An examination of why so many Premier League shirts carry company names supporters do not recognise, arguing that little-known firms buy the exposure precisely because televised football makes an unfamiliar name look established. Betting brands, several aimed at markets outside Britain, feature heavily in the examples.
- - Chelsea Is Gambling on a £60M Shirt Deal. Examines Chelsea starting a season with no front-of-shirt sponsor while reportedly seeking around 60 million pounds a season, and contrasts that asking price with an independent fair-market valuation placing the inventory far lower. Discusses what a prolonged gap costs a club and why the asking figure held.
- - Premier League: How betting brands took over front of shirt, then vanished.. A rapid data visualisation tracking the main shirt sponsor of all twenty Premier League clubs season by season from 2007-08 to 2026-27, grouped by sector so the rise and then the disappearance of betting brands from that position is visible as a block. Presented as a chart with no narration.
- - Gambling Out, Tech In: Premier League’s New Shirt Sponsorship Era | APT Sports. Reports on the 2026-27 season opening with gambling companies absent from the front of Premier League matchday shirts, and counts seven clubs that replaced betting sponsors with technology, finance and recruitment brands. Lists the incoming names and the sectors they come from.
- - Premier League's Gambling Ban Is Largely Pointless. This report follows gambling money through the routes the clubs' front-of-shirt decision left open: sleeve placements, replica kit sold for children, brands licensed for markets in Asia, and one licence holder that subsequently collapsed. The argument is that the total flowing into clubs changed position rather than size.