Business
The money, with its sources attached. Take-Two as a public company and its filings, retail and the shift to digital, GTA Online and recurrent consumer spending, and the launch figures that are actually documented rather than estimated. Sales claims here carry a source and a date or they are not made.
Part of Grand Theft Auto
56 moments in this segment.
- - NY stock exchange traders floor. Photograph shows stock brokers working at the New York Stock Exchange. Take-Two Interactive is a publicly traded company, and its filings are the primary source for the series’ finances. Recurrent consumer spending is 80 percent of Take-Two’s FY2025 net bookings of 5.65 billion dollars, with GTA Online and GTA V named among the largest contributors.
- - Trading floor, New York Stock Exchange, New York, New York. Take-Two Interactive is a publicly traded company, and its filings are the primary source for the series’ finances. Recurrent consumer spending is 80 percent of Take-Two’s FY2025 net bookings of 5.65 billion dollars, with GTA Online and GTA V named among the largest contributors. Trading floor, New York Stock Exchange, New York, New York.
- - E3 2005. Taken on May 20, 2005 Dowtown Carrier Annex, Los Angeles, CA, US Sony Cybershot. GTA V launched on 17 September 2013 and took 800 million dollars in 24 hours and one billion in three days, the fastest-selling entertainment product on record at the time.
- - Namco and Sega. GTA V launched on 17 September 2013 and took 800 million dollars in 24 hours and one billion in three days, the fastest-selling entertainment product on record at the time.
- - Rockstar Games buses at E3 2005. Rockstar’s invite-only enclosure at E3 2005, made up of coach buses branded with Rockstar related livery. Rockstar at E3 in 2005, the year Hot Coffee broke. The ESRB re-rated San Andreas from M to Adults Only on 20 July 2005, and major US retailers pulled it.
- - GameStop store Tower City Center Cleveland. GameStop store in Tower City Center, Cleveland, Ohio. An Adults Only rating is effectively unsellable at mass retail, which is why the ESRB’s re-rating of San Andreas on 20 July 2005 forced a recall that cost Take-Two 24.5 million dollars.
- - GameStop store Ypsilanti. GameStop store, 2423 Ellsworth Road, Ypsilanti Township, Michigan. An Adults Only rating is effectively unsellable at mass retail, which is why the ESRB’s re-rating of San Andreas on 20 July 2005 forced a recall that cost Take-Two 24.5 million dollars.
- - GameStop, Umeå. Gaming store "GameStop" in Umeå , Sweden. An Adults Only rating is effectively unsellable at mass retail, which is why the ESRB’s re-rating of San Andreas on 20 July 2005 forced a recall that cost Take-Two 24.5 million dollars.
- - Trading Floor, New York Stock Exchange. Take-Two Interactive is a publicly traded company, and its filings are the primary source for the series’ finances. Recurrent consumer spending is 80 percent of Take-Two’s FY2025 net bookings of 5.65 billion dollars, with GTA Online and GTA V named among the largest contributors. No Known Restrictions Trading Floor, New York Stock Exchange (Highsmith LOC).
- - Q3 2013 Take-Two Interactive Software, Inc. Earnings Conference Call. Take-Two's own earnings call from the year Grand Theft Auto V launched. The company reports units shipped rather than sold, a distinction that matters when the figure quoted is over 230 million copies.
- - Times Square Nasdaq Closing Bell Ceremony 2013 Berenberg. April 18, 2013: Berenberg celebrates Closing Bell Ceremony at Nasdaq. Take-Two trades on NASDAQ. Its disclosures are the only primary source for the series’ finances; the widely repeated 265 million dollar budget for GTA V is an analyst estimate the company has never confirmed.
- - CNET Update - GTA Online hit with launch problems. Grand Theft Auto Online did not work reliably at its October 2013 launch. The service that failed on day one became one of the two pillars of Take-Two's recurrent spending business.
- - GTA 5 Online Update - Shark Cash Cards Are Now Available (GTA 5 Microtransactions) | WikiGameGuides. Shark Cards go live in November 2013. Recurrent consumer spending as Take-Two defines it covers virtual currency, add-on content and in-game purchases.
- - Grand Theft Auto' Hits Record Sales (9/20/13). A business news programme treats the launch as a financial story on 20 September 2013. The widely repeated US$265 million budget is an analyst estimate of combined development and marketing, never a Take-Two disclosure.
- - IGN News - GTA 5 Sales Hit $1 Billion in Three Days. Trade press reports Grand Theft Auto V passing US$1 billion in three days after its 17 September 2013 release. The defensible superlative is fastest-selling entertainment product, not most profitable of all time, which traces to a 2018 outside estimate.
- - GTA 5 - Review. A press review at the launch of Grand Theft Auto V on 17 September 2013. The games press is inside the industry it covers, which is worth naming when reviews become part of a commercial record.
- - Grand Theft Auto breaks entertainment sales records. CBS News reports the launch records for Grand Theft Auto V, released 17 September 2013. It took US$800 million in 24 hours and US$1 billion in three days, which is what the phrase fastest-selling entertainment product rests on.
- - You must PAY for GTA Online Cash Cards?! WTF Rockstar!!! (GTA 5 Online Microtransactions). Contemporaneous reaction to Shark Cards being announced. The criticism that the in-game economy is tuned to make grinding unattractive is widely made by players and press, but it is an inference about intent rather than a documented decision.
- - Q3 2014 Take-Two Interactive Software, Inc. Earnings Conference Call. An earnings call covering the first full year of Grand Theft Auto Online monetisation. By fiscal 2025 recurrent consumer spending would account for 80% of Take-Two's US$5.65 billion in net bookings.
- - Michael DeFranco (Lua), Strauss Zelnick (Zelnick Media) and John Maloney (formerly Tumblr). Strauss Zelnick (CEO, Zelnick Media) and John Maloney (ex-President of Tumblr) with Michael DeFranco on a panel discussing the current state of enterprise mobility. Strauss Zelnick is chief executive of Take-Two Interactive. On the second GTA VI delay he told Variety that Rockstar believed a limited amount of additional time was required for polish.
- - GTA 5 for Xbox One and PlayStation 4 Review. The game reviewed again on its second console generation in November 2014. It later reached a third generation in March 2022, and that longevity rather than its launch is what made the money.
- - Take-Two Interactive Software CEO Strauss Zelnick | Mad Money | CNBC. Take-Two's chief executive on a major network in the period after Grand Theft Auto V's launch. The game shipped across three console generations between 2013 and 2022.
- - NASDAQ Market Site. Minister of Environment Gian Luca Galletti during his interview at Nasdaq. Take-Two trades on NASDAQ. Its disclosures are the only primary source for the series’ finances; the widely repeated 265 million dollar budget for GTA V is an analyst estimate the company has never confirmed.
- - Strauss Zelnick, 2015. Photo of American executive Strauss Zelnick, taken in March 2015. Strauss Zelnick is chief executive of Take-Two Interactive. On the second GTA VI delay he told Variety that Rockstar believed a limited amount of additional time was required for polish.
- - GTA Online: Executives and Other Criminals Trailer. One of the recurring paid update campaigns for Grand Theft Auto Online. Recurrent consumer spending reached 80% of Take-Two's net bookings by fiscal 2025.
- - Naava nasdaq times square. New Yorkin Times square aukio. Take-Two trades on NASDAQ. Its disclosures are the only primary source for the series’ finances; the widely repeated 265 million dollar budget for GTA V is an analyst estimate the company has never confirmed.
- - Take-Two Interactive Software CEO: Strength In Gaming | Mad Money | CNBC. Zelnick during the ramp in recurrent consumer spending. By fiscal 2025 that category would be 80% of Take-Two's US$5.65 billion in net bookings.
- - Kathy at New York Stock Exchange. Take-Two Interactive is a publicly traded company, and its filings are the primary source for the series’ finances. Recurrent consumer spending is 80 percent of Take-Two’s FY2025 net bookings of 5.65 billion dollars, with GTA Online and GTA V named among the largest contributors. Kathy at New York Stock Exchange.
- - Take-Two CEO Excited About Opportunities in Streaming and China. Bloomberg interviews Take-Two on distribution and market expansion, four years before the Cfx.re acquisition brought the roleplay platform in house.
- - Take-Two’s Strauss Zelnick on Why a ‘Grand Theft Auto’ Film Is Unlikely. Zelnick explains why a Grand Theft Auto film is unlikely. Rockstar has generally kept the series inside games, and uses fictional city names in part to avoid legal exposure and retain creative freedom.
- - Grand Theft Auto IV: Complete Edition – Available on the Rockstar Games Launcher. Grand Theft Auto IV returns to sale through Rockstar's own launcher after years of music-licensing problems had forced content changes on the PC version.
- - Grand Theft Auto V – Available on the Rockstar Games Launcher. Rockstar moves its PC catalogue onto its own launcher. Owning distribution is part of the same shift toward recurring revenue that Shark Cards began.
- - Grand Theft Auto V - Coming to New Generation Consoles. Rockstar announces a further generation of Grand Theft Auto V, seven years after launch and six years before its sequel is due.
- - Take-Two Interactive CEO: We are not seeing any softening in demand. Take-Two on demand during the pandemic-era peak for live-service games. Grand Theft Auto Online was by then eight years old and still among the company's largest contributors.
- - Take-Two interactive CEO on releasing new consoles and its Codemasters acquisition. Take-Two's chief executive on console transitions and the Codemasters acquisition. The company's growth strategy through this period was acquisition and recurrent spending rather than new mainline Grand Theft Auto releases, of which there were none between 2013 and 2026.
- - GameStop Retail Store - Vallejo - California. An Adults Only rating is effectively unsellable at mass retail, which is why the ESRB’s re-rating of San Andreas on 20 July 2005 forced a recall that cost Take-Two 24.5 million dollars. GameStop Retail Store - Vallejo - California.
- - Grand Theft Auto V and Grand Theft Auto Online for PS5 and Xbox Series X|S – Coming March 2022. Grand Theft Auto V announced for a third console generation, eight years after its original release. No other game in the series has had a commercial life of this length.
- - Take-Two Interactive CEO: We're probably the biggest metaverse company on Earth. Take-Two positions Grand Theft Auto Online as a persistent world business. Rockstar had become an operator of a live service rather than a maker of finite single-player games.
- - Take Two to Buy Zynga? | Understanding the Deal (and Market) (VL603). A practising lawyer analyses the structure of Take-Two's Zynga acquisition, the largest deal in the company's history and a decisive move toward mobile and recurring revenue.
- - Take-Two CEO on Q3 earnings: We're not a quarter-to-quarter company. Zelnick on earnings cadence. The company is now valued on recurring spending rather than on game launches, which is the structural change the series underwrote.
- - Grand Theft Auto V and GTA Online Out Now on PlayStation 5 and Xbox Series X|S. The game arrives on PlayStation 5 and Xbox Series on 15 March 2022. Take-Two reports over 230 million copies shipped, making it the second best-selling game of all time behind Minecraft.
- - GTA ONLINE SUBSCRIPTION! Rockstar Reveal GTA+ ( RIP Rockstar ). Rockstar introduces GTA+, a subscription tier layered on top of the existing virtual-currency products. The company that once sold finite single-player worlds had become an operator of a live service.
- - Take-Two Interactive (TTWO) Q4 2023 Earnings Call + Q&A. A full Take-Two earnings call carried by a games outlet. Recurrent consumer spending is defined by the company as virtual currency, add-on content and in-game purchases.
- - Why The $183 Billion Video Game Industry Can't Quit Microtransactions. CNBC on microtransactions across the industry. Shark Cards are Grand Theft Auto Online's virtual-currency product, and recurrent consumer spending as Take-Two defines it covers virtual currency, add-on content and in-game purchases.
- - Take-Two CEO Strauss Zelnick goes one-on-one with Jim Cramer. Zelnick with Jim Cramer on CNBC. Take-Two's own FY2025 release later reported net bookings of US$5.65 billion with recurrent consumer spending at 80% of the total, which is the structural fact about the company: it collects ongoing spending rather than primarily selling games.
- - Take-Two Interactive CEO Strauss Zelnick on Grand Theft Auto VI: We couldn't be more excited. Strauss Zelnick speaks to CNBC about a game that has still not shipped. Take-Two is the interested party about its own release, and no reviews, sales or reception exist for Grand Theft Auto VI.
- - Strauss Zelnick on Grand Theft Auto VI, Mobile Gaming. A long Bloomberg interview covering the unreleased game and Take-Two's mobile business. Everything said about Grand Theft Auto VI here is anticipation; there are no reviews, sales or reception to report.
- - Yoni Assia at the eToro IPO launch event at Nasdaq on May 15, 2025 02. Take-Two trades on NASDAQ. Its disclosures are the only primary source for the series’ finances; the widely repeated 265 million dollar budget for GTA V is an analyst estimate the company has never confirmed. Yoni Assia at the eToro IPO launch event at Nasdaq, Times Square on May 15, 2025.
- - Take-Two CEO on GTA VI delay: Trying to create the best thing anyone's ever seen in entertainment. Strauss Zelnick speaks to CNBC about a delay. Grand Theft Auto VI moved from an initial Fall 2025 window to 26 May 2026 and then to 19 November 2026, with Rockstar citing additional polish.
- - GTA 6 Delayed to November 2026: Analyzing Rockstar's Shocking Post. Coverage of the move to 19 November 2026. Take-Two disclosed the date alongside quarterly results and Zelnick gave no reason in the shareholder letter, telling Variety only that Rockstar believed a limited amount of additional time was required.
- - 'Grand Theft Auto VI' Game Delayed Again Until November 2026. Bloomberg reports the second delay, moving Grand Theft Auto VI from 26 May 2026 to 19 November 2026. Take-Two chief executive Strauss Zelnick gave no reason in the shareholder letter but told Variety that Rockstar believed a limited amount of additional time was required for polish.
- - The Rockstar Workers Fired Before They Could Finish GTA 6. People Make Games reports on the October 2025 firing of 34 Rockstar employees, shortly before the second delay of Grand Theft Auto VI. Journalists noted the firings did not cause the delay but could affect deadlines, and a Rockstar North employee described morale as at rock bottom.
- - Rockstar vs. Union: We Went to Court and Saw the Evidence. The same outlet reports from the tribunal itself, with documentary evidence, on the dispute between Rockstar and the union representing the dismissed staff.
- - GTA 6 Price & Ultimate Edition REVEALED. Announced pricing and edition structure for a game that has not shipped. Pre-order figures are real reported data; sales and reception do not yet exist and any revenue figure attached to the title is a prediction.
- - If Rockstar Meant to Kill This Union, It Didn't Work. The most recent instalment of the reported series, bringing the labour dispute close to the announced 19 November 2026 release date. The game has not shipped and no reception exists.
- - GTA 6 to Premiere Extended Look on Netflix - IGN Daily Fix. Rockstar premiered its gameplay presentation through Netflix in August 2026. A games publisher routing its showcase through a streaming service is itself part of the record.