Tequila

The drink, its landscape and its law. A denomination of origin covering five states, of which only Jalisco is whole, and a plant that needs roughly seven to fourteen years before its core is worth cutting. The jimadores and the coa, the hornos and the tahona, the copper stills, the nineteenth-century haciendas, and the agave landscape inscribed by UNESCO. Founding dates here are marketing: one house alone uses four of them, so each is given with its claim type.

Part of Mexico

437 moments in this segment.

  1. - Copper stills. Copper vessels and their curved pipework fill the still house. Photographed at Tequila, Jalisco, in 1893. The fermented low-alcohol wash is the mosto, and the first pass yields an intermediate spirit called the ordinario.
  2. - The horno. Quartered cores are packed into a masonry chamber. Tequila, Jalisco, 1898. Cooking runs long and low rather than hot and fast, which is what gives the cooked core its sweetness.
  3. - The agave landscape. Ranked agave covers the ground in long curving lines. Photographed at Tequila, Sonora, in 1905. Archaeological remains of the Teuchitlán tradition, roughly AD 200 to 900, sit inside the World Heritage boundary among the rows.
  4. - The agave landscape. The fields sit under the cone that laid down their soil. Photographed at Tequila, Jalisco, in 1909. The appellation covers all of Jalisco plus named municipalities of Guanajuato, Michoacán, Nayarit and Tamaulipas, five states in total.
  5. - Fermentation tanks. Tanks hold the fermenting liquid under the shed roof. Tequila, Jalisco, 1950. Fermentation is where the sugar taken out of the cooked core becomes alcohol.
  6. - The distillery works. Thick walls and arcaded courtyards front the old works. Photographed at Tequila, Jalisco, in 2005. The nineteenth-century haciendas were inscribed by UNESCO in 2006 alongside the fields and the towns.
  7. - The horno. Quartered cores are packed into a masonry chamber. Photographed at Tequila, Jalisco, in 2005. The oven is a horno, and its slow baking breaks the plant's complex fructans into fermentable fructose.
  8. - The distillery works. The distillery buildings sit low and long behind a stone wall. Photographed at Tequila, Jalisco, in 2005. La Rojeña is described in company material as the oldest active distillery in Latin America, a superlative advanced without a stated adjudicator.
  9. - Copper stills. Bright copper and steel columns rise through the working hall. Photographed at Tequila, Jalisco, in 2005. Tequila is bottled between 35 and 55 percent alcohol by volume under NOM-006-SCFI.
  10. - Agave tequilana Weber Azul. The rosette is dense enough to hide the core it is grown for. Photographed at Tequila, Jalisco, in 2005. Since the 1990s Fusarium fungi, Erwinia bacteria and the agave weevil have moved through these plantings, and low diversity makes the damage worse.
  11. - Agave tequilana Weber Azul. Waxy leaves curve outward, each ending in a hard point. Photographed at Tequila, Jalisco, in 2005. Only the core is wanted; everything visible above ground is cut away and left.
  12. - Agave tequilana Weber Azul. A single plant stands in its rosette of stiff, spine-tipped leaves. Photographed at Tequila, Jalisco, in 2005. The cultivar is Weber Azul, larger and more blue-grey than the smaller green forms of the same species.
  13. - Agave tequilana Weber Azul. The blue-grey leaves fan out from a tight central core. Photographed at Tequila, Jalisco, in 2005. A plant needs roughly seven to fourteen years before its core is worth cutting.
  14. - Agave tequilana Weber Azul. One mature plant fills the frame, its leaves edged with hooked spines. Photographed at Tequila, Jalisco, in 2005. Commercial stock is propagated from offsets called hijuelos rather than from seed, so the fields are effectively clones.
  15. - The agave landscape. The fields sit under the cone that laid down their soil. Amatitán, Jalisco, 2005. Growers separate the highlands of Los Altos from the valley floor, and describe the two as tasting different.
  16. - Piñas cut and stacked. The bare cores sit in a pile, each one the weight of a small person. The image was made at Amatitán in Jalisco in 2006. These go whole or quartered into masonry ovens to convert their fructans into fermentable sugar.
  17. - The agave landscape. The valley floor is planted edge to edge in a single crop. The image was made at Tequila in Jalisco in 2007. The Denominación de Origen was declared on 22 November 1974 and published that December.
  18. - Streets of Tequila. A paved street runs between one-storey buildings. Recorded at Tequila, Jalisco, 2008. Tequila sits under its volcano at the western end of the agave valley.
  19. - Museo Nacional del Tequila. A colonial building houses the town museum. Recorded at Tequila, Jalisco, 2008. It describes itself as the first museum in the world devoted to the spirit, a claim it makes about itself.
  20. - Parish church at Tequila. A colonial facade of pale stone fronts the plaza. Recorded at Tequila, Jalisco, 2008. The building fronts the square in a town that gave a protected spirit its name.
  21. - Agave tequilana Weber Azul. Waxy leaves curve outward, each ending in a hard point. Recorded at Tequila, Jalisco, 2008. A plant needs roughly seven to fourteen years before its core is worth cutting.
  22. - Agave tequilana Weber Azul. A single plant stands in its rosette of stiff, spine-tipped leaves. Recorded at Tequila, Jalisco, 2008. Commercial stock is propagated from offsets called hijuelos rather than from seed, so the fields are effectively clones.
  23. - Volcán de Tequila. The mountain fills the skyline above the planted ground. Recorded at Tequila, Jalisco, 2008. The cone is the landmark visible from most of the inscribed landscape.
  24. - Fermentation tanks. Open vessels stand in a line, filled with working wash. Recorded at Tequila, Jalisco, 2008. From 2004 the council permitted flavoured tequila to carry the name, with 100 percent agave bottlings excepted.
  25. - Copper stills. A row of copper pots runs along the distillery floor. Recorded at Tequila, Jalisco, 2008. The stills are copper, and the wash runs through them twice.
  26. - TEQUILA.net ~ 7 Leguas Tequila - Tahona Extraction. Tahona extraction at 7 Leguas, filmed in 2009. The house is among the small number that never abandoned the stone wheel.
  27. - The horno. A brick oven stands open with agave stacked inside it. Photographed at Tequila, México, in 2009. Masonry ovens like this are what separate tequila visually from mezcal, which roasts in an earthen pit.
  28. - The barrel hall. Casks are stacked several tiers high in the cellar. Photographed at Tequila, México, in 2009. Extra añejo, a minimum of three years in oak, arrived only through NOM-006-SCFI-2005 and dates from 2006.
  29. - The barrel hall. A long aisle of barrels runs back into the dark. Photographed at Tequila, México, in 2009. Cristalino, an aged tequila filtered back to clear, sits outside the norm and is not a legal class.
  30. - The agave landscape. The fields sit under the cone that laid down their soil. Photographed at Tequila, Jalisco, in 2009. The soil is volcanic, worked down from the cone that stands over the valley.
  31. - Agave tequilana Weber Azul. Waxy leaves curve outward, each ending in a hard point. Photographed at Tequila, Jalisco, in 2009. Since the 1990s Fusarium fungi, Erwinia bacteria and the agave weevil have moved through these plantings, and low diversity makes the damage worse.
  32. - Piñas cut and stacked. A load of trimmed agave hearts waits to be carried to the ovens. Photographed at Tequila, Jalisco, in 2009. The stripped core is called the piña for its resemblance to a pineapple.
  33. - Museo Nacional del Tequila. Display cases hold the tools and vessels of the trade. Photographed at Tequila, Jalisco, in 2009. It describes itself as the first museum in the world devoted to the spirit, a claim it makes about itself.
  34. - The barrel hall. Oak barrels are racked in rows through the ageing hall. Photographed at Tequila, Jalisco, in 2009. The 2012 revision of the norm barred additives from the silver class.
  35. - Streets of Tequila. A narrow street of low painted frontages runs off the square. Photographed at Tequila, Jalisco, in 2009. The town has been a Pueblo Mágico since 2003, which brought restoration money to these frontages.
  36. - Streets of Tequila. A paved street runs between one-storey buildings. Photographed at Tequila, Jalisco, in 2009. Low colonial building lines survive through the centre of the settlement.
  37. - Parish church at Tequila. The parish tower stands over the low buildings around it. Photographed at Tequila, Jalisco, in 2009. The building fronts the square in a town that gave a protected spirit its name.
  38. - The agave landscape. Ranked agave covers the ground in long curving lines. Photographed at Tequila, Jalisco, in 2009. What was inscribed is a working landscape rather than a monument, fields included.
  39. - The agave landscape. The valley floor is planted edge to edge in a single crop. Photographed at Tequila, Hidalgo, in 2009. The Denominación de Origen was declared on 22 November 1974 and published that December.
  40. - Tequila Herradura en barricas de añejamiento. Herradura's ageing barrels filmed in 2009. Añejo requires small oak barrels specifically, and the size limit is written into the norm.
  41. - Agave tequilana Weber Azul. One mature plant fills the frame, its leaves edged with hooked spines. Tequila, Jalisco, 2010. The leaves end in a hard terminal spine, which is one reason the harvest is skilled work.
  42. - Parish church at Tequila. A colonial facade of pale stone fronts the plaza. Tequila, Jalisco, 2010. Franciscan friars established the settlement, and the church sits at its centre.
  43. - The agave landscape. Blue-grey rows run over the volcanic slopes to the horizon. Tequila, Jalisco, 2010. UNESCO inscribed 35,019 hectares of this landscape in 2006 as the Agave Landscape and Ancient Industrial Facilities of Tequila.
  44. - Fermentation tanks. Open vessels stand in a line, filled with working wash. Tequila, Jalisco, 2010. A bottle that does not say 100 percent agave is a mixto, at least 51 percent agave sugars and up to 49 percent from elsewhere.
  45. - The horno. A brick oven stands open with agave stacked inside it. Tequila, Oaxaca, 2010. Nineteenth and twentieth century industrial buildings of this kind were explicitly inscribed by UNESCO in 2006.
  46. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. Tequila, Jalisco, 2010. Rows are planted to allow a jimador to walk between them with a long-handled blade.
  47. - Jimador harvesting the blue agave for tequila. A food journalist films blue agave being harvested for tequila. Over 300 million plants are cut in a year across the appellation.
  48. - A Jimador's Tool: The Making of. The making of a jimador's tool, filmed in 2010. Blades are forged and fitted locally, which keeps the design tied to the region rather than to a manufacturer.
  49. - ¿Los tequilas saben diferente?. The regulator addresses whether tequilas taste different. Highland agave from Los Altos is described by the industry as larger and sweeter in aroma, and valley agave as more herbaceous, which is the terroir claim the trade makes.
  50. - ¿Cuántas clases de Tequila existen?. The Consejo Regulador answers how many classes of tequila exist. Five are legal: blanco or plata, joven or oro, reposado, añejo and extra añejo. Cristalino and rosa are commercial categories that sit outside the norm.
  51. - ¿Se daña el Tequila con el paso del tiempo?. The regulator answers whether tequila spoils with age in the bottle. Blanco or plata is bottled unaged or held under two months in stainless steel or neutral oak, so the category is defined by the absence of cask time.
  52. - tahona at olmeca altos. The tahona at Olmeca Altos, filmed by a drinks writer in 2010. Highland distilleries kept the stone wheel as a house signature rather than as a necessity.
  53. - Tahona at Patron. The tahona at Patrón, filmed by a drinks writer in 2010. The pit and wheel take up floor space that a modern mill would not need.
  54. - Conoce la certificación del tequila. How certification works, from the body that performs it. The NOM number printed on a bottle identifies the distillery or physical plant, not the brand owner and not the location, and several brands can share one number.
  55. - The town centre. The plaza sits at the middle of the town, planted with trees. The image was made at Tequila in Jalisco in 2011. Santiago de Tequila was founded in 1530 by Franciscan friars.
  56. - Museo Nacional del Tequila. Display cases hold the tools and vessels of the trade. The image was made at Tequila in Jalisco in 2011. The Museo Nacional del Tequila opened in 2000 in a former school building.
  57. - The town centre. Low buildings enclose the town square on all four sides. The image was made at Tequila in Ciudad de México in 2011. The town received the federal Pueblo Mágico designation in 2003.
  58. - Parish church at Tequila. A stone church front rises above the roofline of the square. The image was made at Tequila in Jalisco in 2011. The parish is dedicated to Santiago Apóstol, the saint the town was founded under in 1530.
  59. - Jimador in the agave. A harvester leans into the plant, shearing the stiff leaves away one at a time. The image was made at Tequila in México in 2011. The technique has not mechanised, which is why the harvest still looks like this.
  60. - The agave landscape. Ranked agave covers the ground in long curving lines. The image was made at Tequila in Jalisco in 2011. Archaeological remains of the Teuchitlán tradition, roughly AD 200 to 900, sit inside the World Heritage boundary among the rows.
  61. - The agave landscape. Blue-grey rows run over the volcanic slopes to the horizon. The image was made at Tequila in Zacatecas in 2011. UNESCO inscribed 35,019 hectares of this landscape in 2006 as the Agave Landscape and Ancient Industrial Facilities of Tequila.
  62. - cata de tequila. A tequila tasting filmed in 2011. Blanco, reposado and añejo separate almost entirely on time in wood.
  63. - Recorrido cofradia parte 3: Proceso Elaboracion del Tequila. The elaboration of tequila filmed at La Cofradía. The sequence from oven to still is fixed by the norm even where the equipment differs.
  64. - Tequila Town | National Geographic. National Geographic films the town of Tequila. The municipality recorded 44,353 people at the 2020 census, with roughly 31,115 in the town proper.
  65. - Reportaje: Carlos Santana entra como socio a Tequila Cofradía. A 2012 report on Carlos Santana becoming a partner in Tequila Cofradía. Celebrity investment became a standard route to market for the category.
  66. - Historia del Tequila en La Cofradía. The history of tequila told at La Cofradía in 2012. Distillery-hosted histories are promotional documents and their dates need their claim type stated.
  67. - The barrel hall. Wooden casks sit end-on in their racks. Recorded at Tequila, Ciudad de México, 2012. A blanco may be bottled at once or held under two months in stainless steel or neutral oak.
  68. - The barrel hall. Casks are stacked several tiers high in the cellar. Recorded at Tequila, Ciudad de México, 2012. A blanco may be bottled at once or held under two months in stainless steel or neutral oak.
  69. - Parish church at Tequila. A colonial facade of pale stone fronts the plaza. Recorded at Tequila, Jalisco, 2012. The building fronts the square in a town that gave a protected spirit its name.
  70. - Agave tequilana Weber Azul. The rosette is dense enough to hide the core it is grown for. Recorded at Tequila, Jalisco, 2012. That clonal propagation has cost the crop considerable genetic diversity.
  71. - Piñas cut and stacked. Pale, stripped agave cores are heaped where the cutters left them. Recorded at Tequila, Jalisco, 2012. A core this size represents somewhere between seven and fourteen years of growth.
  72. - The agave landscape. Blue-grey rows run over the volcanic slopes to the horizon. Recorded at Guadalajara, Jalisco, 2012. UNESCO inscribed 35,019 hectares of this landscape in 2006 as the Agave Landscape and Ancient Industrial Facilities of Tequila.
  73. - El Tequila - Proceso de elaboración. A straightforward account of the tequila production process. The named steps are jima, cooking, milling, fermentation, distillation and where applicable ageing.
  74. - UNESCO recorre paisaje agavero. Milenio Jalisco accompanies a UNESCO visit to the agave landscape in 2012. Periodic monitoring is part of the obligation a state accepts when a site is inscribed.
  75. - Paisaje Agavero, ejemplo de conservación del Paisaje Cultural. Milenio Jalisco presents the Paisaje Agavero as a conservation example. What is being conserved is a landscape still in commercial production, which is unusual among World Heritage sites.
  76. - Paisaje Agavero - CRT Informa. CRT Informa reports on the agave landscape from inside the regulator. The Consejo Regulador del Tequila was founded on 16 December 1993 and obtained ISO certification in June 1999.
  77. - A Jimador in Action at Casa Herradura. 1870 by Aurelio López at the Hacienda San José del Refugio in Amatitán.
  78. - Museo Nacional del Tequila. A colonial building houses the town museum. Photographed at Tequila, Jalisco, in 2013. The Museo Nacional del Tequila opened in 2000 in a former school building.
  79. - Museo Nacional del Tequila. Display cases hold the tools and vessels of the trade. Photographed at Tequila, Jalisco, in 2013. It describes itself as the first museum in the world devoted to the spirit, a claim it makes about itself.
  80. - Agave tequilana Weber Azul. Waxy leaves curve outward, each ending in a hard point. Photographed at Tequila, Jalisco, in 2013. Commercial stock is propagated from offsets called hijuelos rather than from seed, so the fields are effectively clones.
  81. - Agave tequilana Weber Azul. The rosette is dense enough to hide the core it is grown for. Photographed at Tequila, Jalisco, in 2013. Only the core is wanted; everything visible above ground is cut away and left.
  82. - The agave landscape. The valley floor is planted edge to edge in a single crop. Photographed at Tequila, Morelos, in 2013. UNESCO applied criteria ii, iv, v and vi, an unusually broad set that reads the place as continuous practice.
  83. - The agave landscape. A working landscape of one plant, stretching out under an open sky. Photographed at Tequila, Tamaulipas, in 2013. The denomination was registered internationally under the WIPO Lisbon system on 13 April 1978.
  84. - Campo Abierto - Establecimiento de una Plantación de Agave Tequilana Weber Variedad Azul. The regulator's Campo Abierto sets out how a blue agave plantation is established. The plant is propagated from offsets called hijuelos rather than from seed, which is precisely the practice that narrows the genetic base.
  85. - JIMADORES GERARDO 14 10 08. An amateur record of jimadores at work from 2013. Unpolished field footage of the harvest is scarcer than distillery promotional material.
  86. - Recorrido Planta Herradura. A walk through the Herradura plant in 2013. The nineteenth-century hacienda buildings are explicitly part of what UNESCO inscribed.
  87. - Jimando Historias - Don Panchito. The Consejo Regulador del Tequila films Don Panchito, a working jimador, in its Jimando Historias series. The jimador strips the agave's leaves with a coa, the circular blade on a long pole, until only the piña remains. It is the most photographed manual labour in Mexican agriculture and the regulator shot it as an oral history rather than a promotional reel.
  88. - REPORTAJE "TEQUILA" Parte 1. The first part of a multipart report on tequila from 2013. Serialised local coverage tracks the trade in more detail than national reporting does.
  89. - REPORTAJE "TEQUILA" Parte 5. The fifth instalment of the 2013 tequila report. Multipart local journalism of this kind is where the working detail of the industry survives.
  90. - Retratos - Cantador y Hornero (07/01/2014). Canal Once's Retratos profiles a cantador and a hornero, the man who loads and fires the masonry oven. The horno bakes the piñas slowly so the complex fructans break down into fermentable fructose, which is the step that makes the plant into a drink.
  91. - Proceso de Tequila Arette. The production process at Tequila Arette in El Arenal. The house works inside one of the four settlements named in the World Heritage inscription.
  92. - Volcán de Tequila. The mountain fills the skyline above the planted ground. Tequila, Jalisco, 2014. The Volcán de Tequila rises to roughly 2,900 metres and has not erupted in over 220,000 years.
  93. - Agave tequilana Weber Azul. A single plant stands in its rosette of stiff, spine-tipped leaves. Tequila, Oaxaca, 2014. The species is Agave tequilana, formally described by Frédéric Albert Constantin Weber in 1902.
  94. - Agave tequilana Weber Azul. The blue-grey leaves fan out from a tight central core. Guadalajara, Jalisco, 2014. Since the 1990s Fusarium fungi, Erwinia bacteria and the agave weevil have moved through these plantings, and low diversity makes the damage worse.
  95. - The agave landscape. The fields sit under the cone that laid down their soil. Tequila, Jalisco, 2014. Rows are planted to allow a jimador to walk between them with a long-handled blade.
  96. - El jimador y el agave. A field record of the jimador and the agave. Leaves are cut back to expose the core, and the weight left behind is what the distillery buys.
  97. - Roca Patrón Tequila: Tahona | Patrón Tequila. Patrón films its own tahona for the Roca line. Naming a bottling after the stone is a commercial argument that the older method tastes different.
  98. - Aquí nos tocó vivir - Historia de un tonel (13/09/2014). Canal Once follows a barrel through its making in Aquí nos tocó vivir. Cask time is what separates the legal classes: reposado from two months to a year, añejo from one to three years in small oak, and extra añejo beyond three.
  99. - Campo Abierto - Enfermedades del Agave Tequilana Weber variedad azul. Campo Abierto covers the diseases of blue agave. Since the 1990s Fusarium fungi, Erwinia bacteria and the agave weevil have hit crops hard, and low genetic diversity makes the damage worse.
  100. - Video reportaje: "ELABORACIÓN DEL TEQUILA" - Sexenio TV. A video report on the elaboration of tequila. Regional television has covered the process repeatedly since the denomination was drawn in 1974.
  101. - Experiencia La Rojeña. The visitor experience at La Rojeña. The 1795 permit from Carlos IV to produce commercially is the strongest of the Cuervo dates and is the one usually meant by first licence.
  102. - Towns of the agave valley. The settlement stands surrounded by planted ground. Recorded at Amatitán, Jalisco, 2015. The inscription covers the valley's settlements, not the town of Tequila alone.
  103. - Towns of the agave valley. A working agave town sits among the fields of the valley. Recorded at Amatitán, Jalisco, 2015. Amatitán, El Arenal and Magdalena are named alongside Tequila inside the World Heritage boundary.
  104. - Agave tequilana Weber Azul. A single plant stands in its rosette of stiff, spine-tipped leaves. The image was made at Tequila in Jalisco in 2015. The leaves end in a hard terminal spine, which is one reason the harvest is skilled work.
  105. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. The image was made at Tequila in Oaxaca in 2015. The inscription names the towns of Tequila, Magdalena, El Arenal and Amatitán along with the fields around them.
  106. - Fermentation tanks. Open vessels stand in a line, filled with working wash. The image was made at Tequila in Jalisco in 2015. From 2004 the council permitted flavoured tequila to carry the name, with 100 percent agave bottlings excepted.
  107. - The agave landscape. The fields sit under the cone that laid down their soil. The image was made at Tequila in Jalisco in 2015. Agave has grown across this ground for at least two millennia, for fermented drink and for cloth, long before distillation arrived.
  108. - Museo Nacional del Tequila. The museum occupies an old school around a courtyard. The image was made at Tequila in México in 2015. The collection covers the tools of the jima and the history of the houses in the valley.
  109. - Volcán de Tequila. The cone stands over the valley in the middle distance. The image was made at Tequila in Jalisco in 2015. The volcanic ground it laid down is what the agave is planted in.
  110. - tech notes crushing agave with a stone mill tahona. Technical notes on crushing agave with a stone mill. The tahona leaves fibre in the juice, and some distilleries ferment with that bagazo still in the tank.
  111. - ¡De la tierra del Tequila! Jimadores del agave rompieron un Récord Guiness. Univision covers the same 2015 record attempt from the tequila country. Competitive jima puts a stopwatch on a skill normally judged by the cleanness of the stripped piña.
  112. - Elaboración del Tequila. A sommelier walks through the making of tequila. The terms are fixed by the norm: piña, horno, tahona, bagazo for the spent fibre, mosto for the fermented wash and ordinario for the first distillate.
  113. - A Jimador Harvests Blue Weber Agave
  114. - Denominación de Origen Tequila. A short account of the Denominación de Origen Tequila. Tamaulipas is the geographically anomalous inclusion, lying on the Gulf side well away from the agave landscape.
  115. - Volcán de Tequila. The mountain fills the skyline above the planted ground. Recorded at Tequila, Jalisco, 2016. The cone is the landmark visible from most of the inscribed landscape.
  116. - Volcán de Tequila. A wooded volcanic peak rises behind the fields. Recorded at Tequila, Jalisco, 2016. The volcanic ground it laid down is what the agave is planted in.
  117. - Agave tequilana Weber Azul. One mature plant fills the frame, its leaves edged with hooked spines. Recorded at Tequila, Jalisco, 2016. That clonal propagation has cost the crop considerable genetic diversity.
  118. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. Recorded at Tequila, Jalisco, 2016. UNESCO applied criteria ii, iv, v and vi, an unusually broad set that reads the place as continuous practice.
  119. - La destilería más antigua de América Latina | Fábrica la Rojeña. Mundo Cuervo calls La Rojeña the oldest distillery in Latin America. The superlative is a house claim and should be attributed rather than repeated as established fact.
  120. - Cumple 10 años la declaratoria del Paisaje Agavero como Patrimonio dela Humanidad. Canal 44 marks the tenth anniversary of the declaration in 2016. The university broadcaster in Guadalajara has covered the site repeatedly across its whole listed life.
  121. - Cómo se realiza la jima del agave. How the jima is actually carried out, filmed in 2016. The stripped piña resembles a pineapple, which is what the Spanish word means and where the term came from.
  122. - Proceso para Registrar plantaciones de Agave Tequilana Wever variedad azul. How a grower registers a blue agave plantation with the regulator. Plantation registration is what allows a finished bottle to be traced back to the field it came from.
  123. - Patrimonio - Paisaje Agavero. The Secretaría de Cultura's own short on the Paisaje Agavero. What was inscribed is a culture of the plant rather than a distillery tour, with agave grown in this landscape for at least two millennia.
  124. - Prácticas de cultivo (Agave Tequilana Weber variedad azul). A long field-school recording of cultivation practice from the Consejo Regulador. Roughly 40 to 110 kilograms of piña comes off a mature plant depending on the region.
  125. - Streets of Tequila. Shopfronts and doorways line the pavement in the town centre. Photographed at Tequila, Jalisco, in 2017. Tequila sits under its volcano at the western end of the agave valley.
  126. - The barrel hall. Oak barrels are racked in rows through the ageing hall. Amatitán, Jalisco, 2017. Añejo runs a minimum of one year and under three, and the norm requires small barrels for it.
  127. - Agave tequilana Weber Azul. One mature plant fills the frame, its leaves edged with hooked spines. Photographed at Tequila, Jalisco, in 2017. The species is Agave tequilana, formally described by Frédéric Albert Constantin Weber in 1902.
  128. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. Photographed at Tequila, Jalisco, in 2017. The inscription names the towns of Tequila, Magdalena, El Arenal and Amatitán along with the fields around them.
  129. - Piñas cut and stacked. Pale, stripped agave cores are heaped where the cutters left them. Photographed at Tequila, Jalisco, in 2017. Weight is what the grower is paid on, so the cores are graded before they are loaded.
  130. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. Photographed at Tequila, Jalisco, in 2017. The denomination was registered internationally under the WIPO Lisbon system on 13 April 1978.
  131. - The agave landscape. The fields sit under the cone that laid down their soil. Photographed at Tequila, Jalisco, in 2017. The soil is volcanic, worked down from the cone that stands over the valley.
  132. - Agaveleando en Amatitán - La cuna del Tequila. Amatitán presented as the cradle of tequila. Competing origin claims among the valley towns are old and unresolved.
  133. - Tequila, un Pueblo Mágico listo para ser descubierto. A short guide to Tequila as a Pueblo Mágico. The programme brought signage, restoration money and a large increase in visitors to the town centre.
  134. - Making tequila. Jimador Harvesting a blue agave plant in mexico with some narration. agave harvest. A narrated harvest of a blue agave plant in Mexico. The narration follows the cut from the first leaves to the piña being rolled clear.
  135. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. Tequila, Jalisco, 2018. The appellation covers all of Jalisco plus named municipalities of Guanajuato, Michoacán, Nayarit and Tamaulipas, five states in total.
  136. - Piñas cut and stacked. The bare cores sit in a pile, each one the weight of a small person. Tequila, Jalisco, 2018. A core this size represents somewhere between seven and fourteen years of growth.
  137. - Streets of Tequila. A paved street runs between one-storey buildings. Tequila, Jalisco, 2018. Tequila sits under its volcano at the western end of the agave valley.
  138. - The barrel hall. Wooden casks sit end-on in their racks. Tequila, Jalisco, 2018. Reposado rests a minimum of two months and under a year in oak of any size.
  139. - Agave tequilana Weber Azul. A single plant stands in its rosette of stiff, spine-tipped leaves. Tequila, Jalisco, 2018. The cultivar is Weber Azul, larger and more blue-grey than the smaller green forms of the same species.
  140. - Agave tequilana Weber Azul. The blue-grey leaves fan out from a tight central core. Tequila, Jalisco, 2018. A plant needs roughly seven to fourteen years before its core is worth cutting.
  141. - Agave tequilana Weber Azul. Waxy leaves curve outward, each ending in a hard point. Tequila, Jalisco, 2018. The species is Agave tequilana, formally described by Frédéric Albert Constantin Weber in 1902.
  142. - Piñas cut and stacked. A load of trimmed agave hearts waits to be carried to the ovens. Tequila, Jalisco, 2018. One source gives 40 to 90 kilograms, another regional averages near 70 in the valley and 110 in the highlands.
  143. - The town centre. The plaza sits at the middle of the town, planted with trees. Tequila, México, 2018. The settlement is one of four named inside the World Heritage boundary.
  144. - Parish church at Tequila. A stone church front rises above the roofline of the square. Tequila, Jalisco, 2018. The parish is dedicated to Santiago Apóstol, the saint the town was founded under in 1530.
  145. - Campos de Agave Jose Cuervo. Mundo Cuervo films its own agave fields. The Cuervo family's presence in Tequila long predates the brand name, which dates only from 1900.
  146. - Tequila Jalisco Hornero de carga!. A hornero loading an oven in Jalisco. Stacking the piñas is skilled work because uneven loading cooks the batch unevenly.
  147. - El Paisaje Agavero embellece a la Ruta del Tequila en Jalisco. NotimexTV reports on the agave landscape along the Ruta del Tequila. The state news agency's coverage places the fields within a tourism route rather than a museum.
  148. - Campos de agave entre el limite del bajío y los altos.. Agave fields on the boundary between the Bajío and Los Altos. The appellation reaches into seven municipalities of Guanajuato beyond Jalisco's own territory.
  149. - Documental Tequila 2006 Guillermo del Toro | #TOPDOCUMENTALES. A 2006 documentary on tequila presented with Guillermo del Toro. The film treats the spirit as a subject of national culture rather than a product tour.
  150. - SoloBSD TV - El Arenal y Amatitán, Jalisco. A visit to El Arenal and Amatitán in Jalisco. Both towns lie inside the inscribed landscape and both still distil.
  151. - Tour en Tequila a destilería Casa Sauza Inauguración Bottling Skywalk. Casa Sauza opens a bottling skywalk to visitors in 2019. The house is now owned by Suntory Global Spirits, rebranded from Beam Suntory in May 2024.
  152. - 🔸¿Qué es y como se hace el Tequila? 🥂 Historia, Proceso de elaboración y denominación de origen.. An explainer covering history, process and the denomination together. The Denominación de Origen Tequila was declared on 22 November 1974 and published on 9 December that year.
  153. - Agave Tequilana Weber Variedad Azul -Cortometraje- 1er lugar. A short film on Agave tequilana Weber azul that took first place in a Consejo Regulador del Tequila competition. The species was formally described by Frédéric Albert Constantin Weber in 1902, and the blue variety is the only one permitted in a tequila labelled 100 percent agave.
  154. - ¿Cómo trabajan los JIMADORES del AGAVE en Jalisco?. A close look at how jimadores work the agave in Jalisco. The coa is sharpened constantly through a shift because a dull blade tears the piña rather than cutting it.
  155. - Proceso del AGAVE para elaborar TEQUILA Campo Azul en Jalisco México. The agave process behind Campo Azul tequila in Jalisco. The plant reaching maturity is the slowest step in the whole chain.
  156. - The tourist train. A passenger train stands at the platform. The image was made at Tequila in Jalisco in 2019. A branded tourist train has run out through the agave since 1997.
  157. - The town centre. Low buildings enclose the town square on all four sides. The image was made at Tequila in México in 2019. The town received the federal Pueblo Mágico designation in 2003.
  158. - Parish church at Tequila. A colonial facade of pale stone fronts the plaza. The image was made at Tequila in Jalisco in 2019. The building fronts the square in a town that gave a protected spirit its name.
  159. - Agave tequilana Weber Azul. A single plant stands in its rosette of stiff, spine-tipped leaves. The image was made at Tequila in Ciudad de México in 2019. The leaves end in a hard terminal spine, which is one reason the harvest is skilled work.
  160. - The town centre. A bandstand and benches fill the main square. The image was made at Tequila in México in 2019. The name is Nahuatl, glossed by one source as place of tribute, though several etymologies circulate.
  161. - Jimador in the agave. The leaves come off in quick strokes until only the pale core is left standing. The image was made at Tequila in Jalisco in 2019. Harvest runs year round here rather than in a single season, because plants mature at their own pace.
  162. - Es negocio el cultivo del Agave Tequilana Weber variedad Azul. The Consejo Regulador asks whether growing blue agave is a viable business. A seven to fourteen year wait between planting and harvest is the structural reason agave prices swing so violently.
  163. - Tesoros de México | Paisaje agavero y antiguas instalaciones industriales de Tequila. Canal Catorce's Tesoros de México covers the agave landscape and the ancient industrial facilities together. That pairing is how UNESCO inscribed the site in 2006, under criteria two, four, five and six.
  164. - Jimador Jimando. Jima filmed close in 2019. The cut angle on the piña is a judgement call: too shallow leaves bitter leaf base, too deep throws away sugar.
  165. - ASI SE JIMA EL AGAVE EN EL CHANTE JALISCO. Jima filmed at El Chante in Jalisco in 2019. Each plant is stripped where it stands and the piña is carried out whole, which is why the work has never mechanised.
  166. - Hornos de mampostería. Masonry hornos filmed at a working tequila distillery. The horno is the traditional cooker and the visual dividing line from mezcal, which roasts in earthen pits.
  167. - Amatitán Jalisco el origen del tequila. Amatitán presented as the origin of tequila. The highland valleys of Amatitán, Tequila, Magdalena and El Arenal are where the spirit was first called mezcal de Tequila.
  168. - Tequila, estado de Jalisco, México. Campos de agave y Casa Cuervo.. Agave fields and the Cuervo house at Tequila, Jalisco. The town sits under its volcano in the middle of the inscribed landscape.
  169. - Catas Educativas de Tequila. Educational tastings run in the town of Tequila. Structured tasting is how the regulator's five classes get explained to visitors.
  170. - Roca Patrón Añejo Tequila | The Making Of. The making of Roca Patrón añejo. Añejo requires a minimum of one year and less than three in small oak.
  171. - HISTORIAS DEL TEQUILA Y SU CULTURA: LA HISTORIA DE UNA GRAN BEBIDA. The second Fundación Miguel Alemán programme traces the drink itself. Pedro Sánchez de Tagle is credited with a large-scale agave distilling operation around 1600, roughly 150 years before the Cuervo family received its commercial permit.
  172. - El #Tequila | Historia | Elaboración | Ronald Ordóñez. A survey of tequila's history and elaboration. The category's legal identity dates only from 1974 although the spirit is far older.
  173. - Paisaje Agavero Zona Valles Amatitan Tequila Jalisco 4k UHD. Aerial views of the agave landscape across the Valles region. The blue-grey monoculture reads from the air as a single crop covering entire hillsides.
  174. - Paisaje Agavero de Jesús María, Tierra Roja de los Altos de Jalisco, Altos Focus 2020. The red earth of the Los Altos agave country around Jesús María. Highland fields sit higher and colder than the valley, and the industry attributes a different aroma to their fruit.
  175. - HISTORIAS DEL TEQUILA Y SU CULTURA: EL PAISAJE AGAVERO. The Fundación Miguel Alemán devotes an hour to the agave landscape in its Historias del Tequila y su Cultura series. The inscription covers the fields, the towns of Tequila, Magdalena, El Arenal and Amatitán, the working distilleries, and Teuchitlán-tradition archaeology dated AD 200 to 900 lying underneath them.
  176. - Tequila Tradicional Cristalino Reposado ¿Qué Tal?. A tasting comparison involving a cristalino reposado. Cristalino and rosa are commercial classes that sit outside NOM-006 entirely.
  177. - The barrel hall. Wooden casks sit end-on in their racks. Recorded at Tequila, Jalisco, 2020. Barrels are commonly ex-bourbon, bought in from the United States rather than made here.
  178. - The tourist train. Carriages run out through the agave on the branch line. Recorded at Tequila, Jalisco, 2020. The route runs from Guadalajara into the inscribed landscape.
  179. - Jimador in the agave. A jimador works down a row, taking the leaves off a plant to reach the core. Photographed at Amatitán, Jalisco, in 2020. The cut leaves are left in the row while the cores go to the ovens.
  180. - The agave landscape. Ranked agave covers the ground in long curving lines. Recorded at Tequila, Jalisco, 2020. What was inscribed is a working landscape rather than a monument, fields included.
  181. - Tequila Herradura. Proyección Inmersiva - Amatitán, Jalisco. Proyecto elaborado para la Hacienda. An immersive projection piece made about Tequila Herradura in Amatitán. Amatitán, alongside Tequila, Magdalena and El Arenal, is one of the four named settlements in the inscription.
  182. - Historia de Tequila Herradura narrada por Ignacio López Tarso 2/2. The Herradura story narrated by the actor Ignacio López Tarso. Distillery histories told in this register are marketing documents, and their founding dates should be read as such.
  183. - Imposible salir SOBRIO de esta ciudad | Tequila, México 🌵🇲🇽. A widely watched visit to the town of Tequila. Tourism now shapes the centre of a settlement founded by Franciscans in 1530.
  184. - ¿Añejando whisky en barricas de Tequila?. A discussion of ageing whisky in ex-tequila barrels. The trade in used casks runs in both directions and tequila barrels have their own resale market.
  185. - Tequila, Jalisco. Paisaje agavero. Patrimonio de la humanidad. UNESCO.. The agave landscape of Tequila, Jalisco filmed as World Heritage. Cultivation for fermented drink and for cloth in this landscape goes back at least two millennia.
  186. - Bodega de Añejamiento. The ageing warehouse at Casa Sauza. Barrel halls are among the industrial buildings named in the World Heritage inscription rather than incidental to it.
  187. - Arquitectura de las destilerías de tequila (Jalisco). A study of the architecture of Jalisco's tequila distilleries. The nineteenth and twentieth century industrial buildings were inscribed by UNESCO as heritage in their own right.
  188. - Tierra Fértil Tv- El origen del vino mezcal en Amatitán, Jalisco. (27.03.21). Tierra Fértil traces the origin of vino mezcal in Amatitán. The older regional name for the spirit was mezcal, and tequila is the name that stuck to one valley's version.
  189. - Historia de José Cuervo | La Empresa Tequilera más grande del mundo. A history of the José Cuervo company. The firm's own marketing selects whichever of its four dates is oldest, which is why founding years in this industry need their claim type stated.
  190. - Streets of Tequila. A narrow street of low painted frontages runs off the square. Photographed at Tequila, Jalisco, in 2021. Low colonial building lines survive through the centre of the settlement.
  191. - Jimador in the agave. Hands and blade do the whole job: no machine touches the plant. Photographed at Tequila, Jalisco, in 2021. A jimador judges by eye how much sugar a plant has laid down before deciding it is ready.
  192. - Fermentation tanks. Steel and wooden vats sit side by side on the floor. Photographed at Tequila, Jalisco, in 2021. The wash held in these vessels is the mosto, fermented before it ever reaches a still.
  193. - The agave landscape. The fields sit under the cone that laid down their soil. Photographed at Tequila, Oaxaca, in 2021. The soil is volcanic, worked down from the cone that stands over the valley.
  194. - Streets of Tequila. A paved street runs between one-storey buildings. Photographed at Tequila, Jalisco, in 2021. The town has been a Pueblo Mágico since 2003, which brought restoration money to these frontages.
  195. - Características del Tequila Añejo. A short definition of añejo from the Consejo Regulador. The class requires a minimum of one year and less than three in small oak barrels, and the size of the barrel is part of the rule rather than a house preference.
  196. - Paisaje Agavero cumple 15 años de ser declarado Patrimonio Cultural de la Humanidad por la UNESCO. Canal 44 marks fifteen years of the Paisaje Agavero as World Heritage in 2021. The inscription was made in 2006 at the thirtieth session of the World Heritage Committee.
  197. - La Norma Oficial Méxicana para el Tequila. An export-oriented walkthrough of the Mexican official norm for tequila. Compliance with NOM-006 is what allows the word tequila on a label anywhere in the world.
  198. - History of Tequila - The Camarena Family Tree. The Camarena family tree traced through the history of tequila. Several highland houses descend from a small number of families whose branches now compete.
  199. - Navegando en los campos de agave azul de Jalisco- región Tequila (México). Moving through the blue agave fields of the Tequila region. Rows are set on volcanic slopes and worked without machinery from planting to cut.
  200. - Territorio Reportaje | Tequila, el lado oscuro de una bebida. Canal 44 investigates the darker side of the tequila business. The university broadcaster has pursued the industry's costs as well as its successes.
  201. - Información comercial de bebidas alcohólicas que contienen TEQUILA (NMX-V-049-NORMEX). A regulator session on labelling rules for drinks containing tequila under NMX-V-049-NORMEX. The distinction being policed is between tequila itself and products that merely contain it.
  202. - Regulaciones en materia de información comercial NOM-006-SCFI-2012. The regulator explains NOM-006-SCFI-2012 clause by clause. That revision, published on 13 December 2012, barred additives in the silver class and let extra añejo show its ageing time on the label.
  203. - Tour DESTILERIA JOSE CUERVO en Tequila Jalisco| Tour por Tequila #MEXICO. A full tour of the José Cuervo distillery in the town of Tequila. Cuervo uses four different founding dates: an 1758 land grant, a 1795 commercial permit, the 1812 distillery, and 1900 for the brand name.
  204. - The agave landscape. The valley floor is planted edge to edge in a single crop. Tequila, Guanajuato, 2022. The Denominación de Origen was declared on 22 November 1974 and published that December.
  205. - Fermentation tanks. Steel and wooden vats sit side by side on the floor. Tequila, Morelos, 2022. A bottle that does not say 100 percent agave is a mixto, at least 51 percent agave sugars and up to 49 percent from elsewhere.
  206. - Cómo es un horno de agave por dentro?. A look inside an agave oven between firings. The brick chamber holds heat for a slow bake measured in days rather than hours.
  207. - De tequila hasta los huesos | El tequila y sus orígenes. Canal Catorce traces the origins of tequila in De tequila hasta los huesos. The regional spirit of the highland valleys around Amatitán and Tequila was called mezcal in the 1700s, then mezcal de Tequila, and finally just tequila.
  208. - COMO se HACE el TEQUILA de la PIÑA de AGAVE🍍🥃| Documental Como se Hace el TEQUILA DON JULIO. A factory documentary following agave piñas through cooking, milling, fermentation and distillation. The industrial route uses autoclaves and column stills where the older houses use masonry ovens and pot stills.
  209. - Ruta Volcán de Tequila. A route up the Volcán de Tequila. The mountain is the reason the surrounding fields drain as they do and is inseparable from the terroir argument.
  210. - Los Altos Agave and Distillery visit Jan 2022. A visit to a Los Altos distillery and its agave in 2022. Highland and valley production are described by the industry as distinct styles from the same species.
  211. - TEQUILA, JALISCO │ PUEBLO MAGICO TEQUILA JALISCO, CONOCIENDO EL PROCESO DE FABRICACION DEL TEQUILA. A visit to Tequila taking in the production process. The town functions simultaneously as an industrial centre and a heritage destination.
  212. - Tequila: Un trabajo que va de la planta a la botella. El Occidental follows the work from plant to bottle in a short 2023 report. The paper is based in Guadalajara, inside the state that holds the whole of the tequila appellation.
  213. - Tequila Herradura Historia. A history of Tequila Herradura. The family's claim about 100 percent agave is a persistence claim rather than a priority one: the source says the tequila was kept 100 percent agave while the industry moved to blending.
  214. - Copper stills. A row of copper pots runs along the distillery floor. The image was made at Tequila in Jalisco in 2023. Copper is used because it strips sulphur compounds out of the vapour.
  215. - The distillery works. The distillery buildings sit low and long behind a stone wall. The image was made at Tequila in Jalisco in 2023. Cuervo marketing draws on four different dates: an 1758 land grant, a 1795 royal permit to produce commercially, the 1812 founding of La Rojeña, and 1900 for the brand name.
  216. - The distillery works. A nineteenth-century industrial building stands behind its gate. The image was made at Tequila in Jalisco in 2023. Cenobio Sauza was also municipal president of Tequila from 1884 to 1885.
  217. - Streets of Tequila. Whitewashed walls and iron balconies front a side street. The image was made at Tequila in Jalisco in 2023. The urban settlements of the valley were inscribed by UNESCO in 2006 along with the fields.
  218. - Fermentation tanks. Tanks hold the fermenting liquid under the shed roof. The image was made at Tequila in Jalisco in 2023. The wash held in these vessels is the mosto, fermented before it ever reaches a still.
  219. - The town centre. A bandstand and benches fill the main square. The image was made at Tequila in Jalisco in 2023. The municipality recorded 44,353 people at the 2020 census, with roughly 31,115 in the town proper.
  220. - The agave landscape. The fields sit under the cone that laid down their soil. The image was made at Tequila in Jalisco in 2023. Rows are planted to allow a jimador to walk between them with a long-handled blade.
  221. - Origen e historia del tequila, Patrimonio Cultural de la Humanidad | Noticias con Francisco Zea. Imagen Noticias reports on tequila's origin and its heritage status. The World Heritage listing covers the landscape and the industrial buildings rather than the drink itself.
  222. - Cómo Se Fabrica El Tequila? [Proceso En Fábrica]. Tequila manufacture filmed inside a factory. Industrial and traditional production differ mainly at the cooking and milling stages.
  223. - Especiales del Once - Tequila: Destino y bebida nacional (30/08/2023). Canal Once devotes an Especiales del Once hour to Tequila as both a town and a national drink in 2023. Santiago de Tequila was founded in 1530 by Franciscan friars and named a Pueblo Mágico in 2003.
  224. - Tequila y cobre ¿conocías esta combinación?. A short piece on tequila and copper. Copper strips sulphur compounds out of the vapour, which is why the metal persists in stills long after cheaper alternatives existed.
  225. - PRODUCCIÓN DE AGAVE PARA TEQUILA, una actividad de muchos años. A grower's own long record of agave production, filmed in 2024. Blue agave for tequila is legally restricted to Jalisco in full plus named municipalities of Michoacán, Tamaulipas, Nayarit and Guanajuato.
  226. - Volcán de Tequila, Jalisco. The Volcán de Tequila filmed from the slopes. At 2,900 metres it dominates the landscape the agave is grown on and supplies the volcanic soil beneath it.
  227. - The agave landscape. Blue-grey rows run over the volcanic slopes to the horizon. Recorded at Tequila, Jalisco, 2024. Growers separate the highlands of Los Altos from the valley floor, and describe the two as tasting different.
  228. - The town centre. The centre of town is a paved square under shade trees. Recorded at Tequila, Ciudad de México, 2024. The municipality recorded 44,353 people at the 2020 census, with roughly 31,115 in the town proper.
  229. - The distillery works. Thick walls and arcaded courtyards front the old works. Recorded at Tequila, Jalisco, 2024. Pedro Sánchez de Tagle is credited with a large-scale agave distilling operation around 1600, roughly 150 years before the Cuervo land grant.
  230. - Copper stills. Bright copper and steel columns rise through the working hall. Recorded at Tequila, Guanajuato, 2024. The second distillation is what produces a spirit that can legally be called tequila.
  231. - The town centre. Low buildings enclose the town square on all four sides. Recorded at Tequila, Jalisco, 2024. The spirit takes its name from this town, not the other way round.
  232. - The barrel hall. Casks are stacked several tiers high in the cellar. Recorded at Tequila, Jalisco, 2024. A blanco may be bottled at once or held under two months in stainless steel or neutral oak.
  233. - The town centre. The centre of town is a paved square under shade trees. Recorded at Tequila, Jalisco, 2024. The town received the federal Pueblo Mágico designation in 2003.
  234. - Museo Nacional del Tequila. A colonial building houses the town museum. Recorded at Tequila, Jalisco, 2024. It describes itself as the first museum in the world devoted to the spirit, a claim it makes about itself.
  235. - Jimador in the agave. A worker in the field strips a plant back with a long-handled blade. Recorded at Tequila, Jalisco, 2024. Every leaf, or penca, comes off before the core is lifted out of the ground.
  236. - The tourist train. A passenger train stands at the platform. Recorded at Tequila, Jalisco, 2024. A branded tourist train has run out through the agave since 1997.
  237. - Fermentation tanks. Steel and wooden vats sit side by side on the floor. Recorded at Tequila, Jalisco, 2024. A bottle that does not say 100 percent agave is a mixto, at least 51 percent agave sugars and up to 49 percent from elsewhere.
  238. - The distillery works. Thick walls and arcaded courtyards front the old works. Recorded at Tequila, Jalisco, 2024. Herradura was formally founded in 1870 by Aurelio López at the Hacienda San José del Refugio, whose earlier known owner was Feliciano Romo.
  239. - The town centre. The centre of town is a paved square under shade trees. Recorded at Tequila, Jalisco, 2024. The settlement is one of four named inside the World Heritage boundary.
  240. - The town centre. Low buildings enclose the town square on all four sides. Recorded at Tequila, Jalisco, 2024. The name is Nahuatl, glossed by one source as place of tribute, though several etymologies circulate.
  241. - Volcán de Tequila. A wooded volcanic peak rises behind the fields. Recorded at Tequila, Jalisco, 2024. The Volcán de Tequila rises to roughly 2,900 metres and has not erupted in over 220,000 years.
  242. - The town centre. A bandstand and benches fill the main square. Recorded at Tequila, Jalisco, 2024. The name is Nahuatl, glossed by one source as place of tribute, though several etymologies circulate.
  243. - Streets of Tequila. Whitewashed walls and iron balconies front a side street. Recorded at Tequila, Jalisco, 2024. The urban settlements of the valley were inscribed by UNESCO in 2006 along with the fields.
  244. - The agave landscape. Rows follow the contour of the hillside in a grey-green corduroy. Recorded at Tequila, Jalisco, 2024. The inscription names the towns of Tequila, Magdalena, El Arenal and Amatitán along with the fields around them.
  245. - Volcán de Tequila. The cone stands over the valley in the middle distance. Recorded at Tequila, Jalisco, 2024. The Volcán de Tequila rises to roughly 2,900 metres and has not erupted in over 220,000 years.
  246. - The town centre. The centre of town is a paved square under shade trees. Recorded at Tequila, Jalisco, 2024. The spirit takes its name from this town, not the other way round.
  247. - Streets of Tequila. A narrow street of low painted frontages runs off the square. Recorded at Tequila, Jalisco, 2024. Low colonial building lines survive through the centre of the settlement.
  248. - Towns of the agave valley. The settlement stands surrounded by planted ground. El Arenal, Jalisco, 2024. Amatitán, El Arenal and Magdalena are named alongside Tequila inside the World Heritage boundary.
  249. - The distillery works. Arches and whitewashed masonry front the working plant. Recorded at Tequila, Jalisco, 2024. The claim that Herradura made the first 100 percent agave tequila is not supported: the source describes the family keeping it unblended while others moved to mixtos, which is persistence rather than priority.
  250. - Agave tequilana Weber Azul. One mature plant fills the frame, its leaves edged with hooked spines. Recorded at Tequila, Jalisco, 2024. Commercial stock is propagated from offsets called hijuelos rather than from seed, so the fields are effectively clones.
  251. - The town centre. A bandstand and benches fill the main square. Recorded at Tequila, Jalisco, 2024. The municipality recorded 44,353 people at the 2020 census, with roughly 31,115 in the town proper.
  252. - Jimador in the agave. Hands and blade do the whole job: no machine touches the plant. Recorded at Tequila, Jalisco, 2024. The cut leaves are left in the row while the cores go to the ovens.
  253. - The town centre. Low buildings enclose the town square on all four sides. Recorded at Tequila, Jalisco, 2024. The municipality recorded 44,353 people at the 2020 census, with roughly 31,115 in the town proper.
  254. - The town centre. Low buildings enclose the town square on all four sides. Recorded at Tequila, Jalisco, 2024. The settlement is one of four named inside the World Heritage boundary.
  255. - The agave landscape. Blue-grey rows run over the volcanic slopes to the horizon. Recorded at Tequila, Jalisco, 2024. The Denominación de Origen was declared on 22 November 1974 and published that December.
  256. - Museo Nacional del Tequila. The museum occupies an old school around a courtyard. Recorded at Tequila, Jalisco, 2024. The collection covers the tools of the jima and the history of the houses in the valley.
  257. - Streets of Tequila. A narrow street of low painted frontages runs off the square. Recorded at Tequila, Jalisco, 2024. The town has been a Pueblo Mágico since 2003, which brought restoration money to these frontages.
  258. - The town centre. The plaza sits at the middle of the town, planted with trees. Recorded at Tequila, Ciudad de México, 2024. The settlement is one of four named inside the World Heritage boundary.
  259. - Piñas cut and stacked. Cut cores lie stacked, their leaf scars still fresh. Recorded at Tequila, Jalisco, 2024. Individual cores run roughly 40 to 110 kilograms, and sources differ on the upper end by region.
  260. - The distillery works. The distillery buildings sit low and long behind a stone wall. Recorded at Tequila, Jalisco, 2024. As of 2013 the industry counted 1,377 registered brands from 150 producers, a figure that carries its year.
  261. - Streets of Tequila. Shopfronts and doorways line the pavement in the town centre. Recorded at Tequila, Jalisco, 2024. Tequila sits under its volcano at the western end of the agave valley.
  262. - Towns of the agave valley. A working agave town sits among the fields of the valley. Magdalena, Jalisco, 2024. These are working agave towns rather than tourist ones.
  263. - Ascenso al Volcán de Tequila (Ruta Directa). A direct ascent of the Volcán de Tequila in 2024. The peak looks down on the entire inscribed agave landscape.
  264. - El Arte Ancestral del Tequila: De la Tierra al Paladar. Tequila presented from the soil to the palate. The plant spends seven to fourteen years in the ground before anything else in the chain happens.
  265. - Tequila Express: regresa el recorrido turístico | Noticias GDL con Ricardo Camarena. Imagen Noticias reports the return of the Tequila Express service. The train links the state capital directly to the inscribed landscape.
  266. - TEQUILA 🇲🇽 JALISCO ¿Orgullo mexicano o espectáculo para turistas?. A long report asking whether Tequila is Mexican pride or a spectacle staged for tourists. The question is a fair one for a working landscape that receives visitors by the trainload.
  267. - Échale Piquete - Hacer Tequila (23/09/2024). Échale Piquete walks Canal Once viewers through making tequila in 2024. The sequence runs jima, horno, tahona or mill, fermentation of the mosto, and two distillations through the ordinario to the finished spirit.
  268. - Tequila Express l Súbete al tren de Guadalajara a Tequila. A short promotion of the Tequila Express from Guadalajara. The route crosses the agave fields on the way to the town.
  269. - Esto CUESTA VIAJAR en el Tren José Cuervo Express. Tequila Jalisco.. The cost of travelling on the José Cuervo Express to Tequila. A tourist train has run from Guadalajara to the agave country since 1997.
  270. - CÓMO se HACE el TEQUILA DON JULIO | Proceso en Fábrica 🏭. The Don Julio process filmed in the plant. Brand-level documentaries are promotional but do show equipment rarely opened to cameras.
  271. - ¿Cómo se Fabrica el Patrón Tequila? | Proceso de Fabricación. How Patrón tequila is manufactured. The brand built its marketing on the tahona at a moment when most producers had moved to roller mills.
  272. - JIMA - La vida de un Jimador en el paisaje agavero.. A day in the life of a jimador inside the UNESCO agave landscape, filmed by the Paisaje Agavero channel. The 35,019 hectares inscribed in 2006 are a working landscape rather than a monument, and the cutting crews are part of what was listed.
  273. - How Tequila Is Made: From Agave Fields to Glass. How tequila is made, followed from the agave fields to the glass. The English-language treatment covers the same regulated sequence.
  274. - Towns of the agave valley. A working agave town sits among the fields of the valley. Amatitán, Jalisco, 2025. Amatitán, El Arenal and Magdalena are named alongside Tequila inside the World Heritage boundary.
  275. - Jimador in the agave. A jimador works down a row, taking the leaves off a plant to reach the core. Photographed at Tequila, Jalisco, in 2025. The trade is generally passed down within families in the agave towns of Jalisco.
  276. - The horno. The oven door is open on a load part way through its cooking. Photographed at Tequila, Jalisco, in 2025. The cooked cores come out darkened and soft enough to crush.
  277. - Parish church at Tequila. The parish tower stands over the low buildings around it. Photographed at Tequila, Jalisco, in 2025. Franciscan friars established the settlement, and the church sits at its centre.
  278. - The barrel hall. Wooden casks sit end-on in their racks. Photographed at Tequila, Jalisco, in 2025. Añejo runs a minimum of one year and under three, and the norm requires small barrels for it.
  279. - The barrel hall. Wooden casks sit end-on in their racks. Photographed at Tequila, Jalisco, in 2025. Reposado rests a minimum of two months and under a year in oak of any size.
  280. - Towns of the agave valley. The settlement stands surrounded by planted ground. Amatitán, Jalisco, 2025. These are working agave towns rather than tourist ones.
  281. - ¿Y el patrimonio? Convierten el Museo Nacional del Tequila en oficinas Municipales SIN autorización. Azteca Noticias reports the museum being converted into municipal offices without authorisation. The dispute concerns a building inside a World Heritage town.
  282. - Tequila: La Historia Completa de la Bebida que Conquistó el Mundo. A history of the drink that became a global category. The 2013 count of 1,377 registered brands from 150 producers is the last reliable industry figure in this archive.
  283. - 🥃 [Resumen] NOM-006-SCFI-2012 sobre especificaciones de tequila (Puntos Clave). A summary of the key points of NOM-006-SCFI-2012. The norm has run through versions in 1993, 1994, 2005 and 2012.
  284. - Así fabrican el tequila paso a paso | Del campo al destilado final. A step by step account of tequila manufacture from field to finished distillate. The chain is fixed by NOM-006 regardless of the size of the producer.
  285. - Puro poder con las veteranas EMDs del Tequila Express - Octubre 19, 2025. Veteran EMD locomotives working the Tequila Express in October 2025. The rolling stock is older than the tourist service it now pulls.
  286. - CÓMO se HACE el TEQUILA de PIÑA de AGAVE AZUL en las MEGA FÁBRICAS. Blue agave piñas processed at industrial scale. Modern plants run continuous cooking and distillation where the historic houses ran batches.
  287. - "Historia del Tequila: Del Agave Sagrado al Espíritu Global Documentales TV #TequilaBlanco#AgaveAzul. A history of tequila from sacred agave to global spirit. Agave was used for fermented drink long before distillation arrived with the Spanish.
  288. - DENTRO de la FÁBRICA de DON JULIO: La OSCURA VERDAD Detrás del TEQUILAS Más CODICIADO. A long factory account of Don Julio production. The plant is among the largest operating inside the appellation.
  289. - Territorio Reportaje | Nueva tecnología para evitar contaminación tequilera. Canal 44 reports on new technology intended to reduce contamination from tequila production in 2026. Waste treatment has become a regulatory pressure point for the sector.
  290. - Tras años de incertidumbre, el Museo Nacional del Tequila inicia una nueva etapa. Canal 44 reports that the Museo Nacional del Tequila is entering a new phase after years of uncertainty. The museum describes itself as the first in the world dedicated to the liquor, a self-description with no external adjudicator.
  291. - The agave landscape. Blue-grey rows run over the volcanic slopes to the horizon. Recorded at Los Altos, Jalisco, 2026. Growers separate the highlands of Los Altos from the valley floor, and describe the two as tasting different.
  292. - Museo Tequila Lab celebrará el 20 aniversario del Paisaje Agavero como patrimonio mundial. Canal 44 previews the twentieth anniversary of the inscription in 2026. Two decades of continuous local broadcast coverage is itself a record of how the designation changed the region.
  293. - La Historia del Tequila, La Bebida que la Corona Española Prohibió y Luego Gravó. A history of tequila as a drink the Spanish crown first banned and then taxed. Colonial prohibition of agave spirits was repeatedly reversed once revenue proved attractive.
  294. - ¿Qué es exactamente el tequila? Nunca más verás una botella igual. An explainer asking what tequila exactly is. The legal answer is a spirit meeting NOM-006 made from blue agave inside the five-state appellation and certified by the Consejo Regulador.
  295. - 🇲🇽🌵 DE LA PLANTA A LA HISTORIA | Conociendo Tequila, Jalisco y la legendaria Casa Sauza. A visit to Tequila, Jalisco and Casa Sauza. La Perseverancia has operated in the town since 1873 under three ownerships.
  296. - ¡JOSÉ CUERVO! Cómo se hace el tequila que domina el mundo desde 1795. A 2026 documentary building the Cuervo story around the 1795 date. That year marks the commercial permit rather than the distillery, which was formally founded in 1812.
  297. - EP. 12 | Tequila Explained: History, Types & How Tequila Is Made | Complete Guide. A bartending course covering tequila's history, types and production. Trade education is where the five legal classes reach the people pouring them.
  298. - El Tequila De Bebida Regional a Símbolo Nacional. An account of tequila moving from regional drink to national symbol. The Golden Age cinema of the 1930s and 1940s did much of that work by putting the charro and the bottle on screen together.
  299. - Corte Informativo CRTv Agosto. The regulator's monthly news bulletin from August 2026. CRTv is a rare case of a denomination-of-origin council running a continuous broadcast record of its own sector.
  300. - Tequila y el Agave: los Pueblos que Vivían del Jimador y del Horno. Calles de Antes reconstructs the towns that lived off the jimador and the horno. Before the denomination was drawn in 1974 the trade was a regional livelihood rather than a protected category.

…and 137 more moments.

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