The Swan & the Figurines
The jewellery and the home of the crystal animals: the figurines that began with a mouse, the iconic swan, the Kris Bear and the collectors who chase them — all under the swan logo adopted in 1988.
Part of Swarovski
14 moments in this segment.
- — A Swarovski store. The swan-logo retail world — jewellery and figurines across some 3,000 stores worldwide.
- — Discover the Swarovski Swan. The official story of the iconic swan figurine and logo.
- — Vintage Silver Crystal toucan (c.1980). An early-1980s Swarovski Silver Crystal figurine — the collectible era.
- — Swarovski crystal animals. A collector’s look at the figurines.
- — Introducing the Iconic Swan. The swan — Swarovski’s most recognisable crystal figure.
- — Swarovski — Crystal Metamorphosis. An official Swarovski crystal film.
- — Sea Goldies crystal figurine. One of the brand’s detailed crystal pieces.
- — Swarovski jewellery sparkle. The jewellery side of the brand.
- — Vintage Swarovski figurines. A collection of older Swarovski crystal figures.
- — The iconic Swarovski swan. The large swan — the brand’s most iconic figurine and its logo.
- — The hidden value of Swarovski figurines. Why the figurines became collectors’ items.
- — The Kris Bear. The beloved Kris Bear figurine.
- — Swarovski crystal animal figurines. Gorillas, elephants and the menagerie of crystal animals.
- — Vintage Swarovski Santa Claus figurine. A vintage crystal Christmas piece (ref. 221362).

