Crystal & Couture
The fashion empire: Atelier Swarovski and the designer collaborations — Karl Lagerfeld, Zaha Hadid, Mary Katrantzou — the 125th and 130th anniversaries, Penélope Cruz and the Ariana-Grande campaigns, Skims and Marvel.
Part of Swarovski
39 moments in this segment.
- — Glamour Swarovski 1980s reading glasses. A retro 1980s Swarovski eyewear ad — the brand’s breadth.
- — Swarovski Collaborations SS07 highlights. Early Atelier-era runway collaborations.
- — Swarovski advertising film. A vintage Swarovski advertising clip.
- — Swarovski commercial. A Swarovski brand commercial.
- — Swarovski crystals — "Discover Your Light". ".
- — The Swarovski Collective: a look back. The brand’s fashion-collective history.
- — Haute Couture & Swarovski: 2000s–present. A retrospective on Swarovski on the runway.
- — Mary Katrantzou SS18 with Atelier Swarovski. A runway collaboration.
- — Penélope Cruz at a Swarovski event in Paris. The global brand ambassador.
- — Getting ready for the 2020 Oscars with Penélope Cruz. The Atelier ambassador on the red carpet.
- — 125th Anniversary Collection (C W Sellors). A look at the anniversary jewellery.
- — Swarovski Mother’s Day commercial. A Swarovski seasonal advert.
- — The 125th Anniversary Collection. The milestone collection.
- — Swarovski — 125 years anniversary. The 125th-anniversary film.
- — Karl Lagerfeld × Swarovski — Choupette earrings. A Lagerfeld-Swarovski collaboration piece.
- — Swarovski FW’20 — 125-year legacy of craftsmanship. Building on its rich history, the Swarovski Fall/Winter 2020 (FW20) Collection tells the stories of two defining moments in the brand’s 125-year history, interlinked by the ever-present power of glamour. Fall seeks inspiration from the vibrant glamour and creativity of the 1970s, when Swarovski created its first crystal products, while Holiday is a nod to the refined royal glamour of 1895, the year Swarovski was born.
- — Swarovski Fine Jewelry 125th. The fine-jewellery anniversary line.
- — Swarovski × Skims at Bergdorf Goodman. The Skims collaboration in store.
- — Step inside Swarovski on Fifth. The relaunched flagship concept.
- — Swarovski × Skims. The 2023 Skims body-jewellery collaboration.
- — Swarovski — "The Wonder of Love". A brand campaign film.
- — Introducing the Spring–Summer 2024 campaign. The relaunched brand identity.
- — Swarovski × Marvel — Spider-Man figurine. The 2024 Marvel figurine collaboration.
- — Swarovski’s NYC flagship store — full tour. The Fifth Avenue flagship.
- — Swarovski Met Gala details in numbers. The scale of a Met Gala crystal look.
- — Making the Created-Diamonds Galaxy Necklace (Met Gala 2024). A crystal/lab-diamond couture piece.
- — Swarovski × Skims — collaboration launch. The Skims launch.
- — Swarovski Spring–Summer 2024 campaign: "Energy". The modern Swarovski brand campaign.
- — Swarovski "The Party of Dreams" starring Ariana Grande. The festive campaign film.
- — Swarovski Marvel figurines. The Marvel crystal collection.
- — Alex Consani — Swarovski × Met Gala 2025. A Met Gala crystal look.
- — Swarovski × Met Gala 2025. Swarovski dressing the Met Gala.
- — Adut Akech — Swarovski × Met Gala 2025. Another Met Gala look.
- — Swarovski Fall 2025 — Idyllia Collection. A recent collection launch.
- — Karl Lagerfeld FW25 — "Two Legacies Collide". The Karl Lagerfeld × Swarovski legacy.
- — Swarovski Creators Lab — 130 years of creativity. The 130th-anniversary collaboration showcase.
- — Ariana Grande × Swarovski capsule — NY flagship. The capsule launch at the Fifth Avenue store.
- — Swarovski × Met Gala 2026 — EJAE couture look. The latest Met Gala collaboration.
- — Swarovski Summertime 2026 — Ariana Grande. The 2026 summer campaign.

