Cadbury Dairy Milk India — "Kuch Khaas Hai"

MAR 29 2013 · 12:00

Cadbury Dairy Milk India — "Kuch Khaas Hai"

1994. Cadbury India's "Kuch Khaas Hai" ("Something special") campaign — woman dancing on cricket pitch after husband's six. Repositioned chocolate from kid-only to adult-too. Defined modern Indian advertising emotion.

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