MTN "Ayoba" Pan-African Campaign

Name: MTN "Ayoba" Pan-African Campaign
Uploaded: 2010-06-15T12:30:00+00:00
Duration: 61 s
Description: 2010 World Cup. MTN's "Ayoba" ("Cool") campaign for the South Africa World Cup. The biggest African-brand campaign of the 2010s; cemented MTN as the continent's defining telecom brand.

2010

2010 World Cup. MTN's "Ayoba" ("Cool") campaign for the South Africa World Cup. The biggest African-brand campaign of the 2010s; cemented MTN as the continent's defining telecom brand.

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MTN "Ayoba" Pan-African Campaign

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