Old Spice "The Man Your Man Could Smell Like"
2010
February 2010. Wieden+Kennedy + Isaiah Mustafa's "Smell like a man, man" Super Bowl ad. The 2010 "Response" video campaign — 186 personalised YouTube responses to fans in two days — won the Cannes Film Grand Prix. Redefined what Super Bowl ads could become.
Part of Advertisements · Watch in the documentary
