Nike "Bo Knows"

Name: Nike "Bo Knows"
Uploaded: 1989-06-15T13:10:00+00:00
Duration: 61 s
Description: 1989. Wieden+Kennedy's "Bo Knows" campaign for Nike Cross-Training with Bo Jackson — two-sport athlete shown excelling at every sport. Reshaped what athlete-endorsement ads could do; voted Time's greatest commercial of the 1980s.

1989

1989. Wieden+Kennedy's "Bo Knows" campaign for Nike Cross-Training with Bo Jackson — two-sport athlete shown excelling at every sport. Reshaped what athlete-endorsement ads could do; voted Time's greatest commercial of the 1980s.

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Nike "Bo Knows"

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