Super Bowl 58 — CeraVe + Michael Cera

2024

Super Bowl 58 — CeraVe + Michael Cera

February 11, 2024. CeraVe's Super Bowl LVIII ad with Michael Cera — peak ARG-style absurdism. Built up over a 6-week pre-Super-Bowl rollout of Michael-Cera-bottles. The defining "Super Bowl ad as a 6-week campaign" template.

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