Allbirds Direct-to-Consumer Launch

Name: Allbirds Direct-to-Consumer Launch
Uploaded: 2014-06-15T12:10:00+00:00
Duration: 90 s
Description: March 2016. Allbirds launches with the merino-wool runner shoe — direct-to-consumer, no traditional advertising. By 2021 IPO at $1.7B valuation. Defined the DTC-brand template of the late 2010s.

2014

March 2016. Allbirds launches with the merino-wool runner shoe — direct-to-consumer, no traditional advertising. By 2021 IPO at $1.7B valuation. Defined the DTC-brand template of the late 2010s.

Source: YouTube

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Allbirds Direct-to-Consumer Launch

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