Hovis "Boy on Bike" Ad

Name: Hovis "Boy on Bike" Ad
Uploaded: 1973-06-15T12:25:00+00:00
Duration: 57 s
Description: 1973. Ridley Scott's Hovis ad — boy pushes a bike up a cobbled hill in Yorkshire, soundtrack of Dvořák's "New World" symphony. Voted UK's favourite ad of all time multiple polls. Defined nostalgia-as-brand-storytelling.

1973

1973. Ridley Scott's Hovis ad — boy pushes a bike up a cobbled hill in Yorkshire, soundtrack of Dvořák's "New World" symphony. Voted UK's favourite ad of all time multiple polls. Defined nostalgia-as-brand-storytelling.

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Hovis "Boy on Bike" Ad

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