Nike "Just Do It" Launch

Name: Nike "Just Do It" Launch
Uploaded: 1988-06-15T13:05:00+00:00
Duration: 31 s
Description: 1988. Wieden+Kennedy's "Just Do It" launch — 80-year-old Walt Stack jogging across the Golden Gate Bridge: "I run 17 miles every morning." First ad to use the tagline; Nike's US market share went from 18% to 43% in 10 years.

1988

1988. Wieden+Kennedy's "Just Do It" launch — 80-year-old Walt Stack jogging across the Golden Gate Bridge: "I run 17 miles every morning." First ad to use the tagline; Nike's US market share went from 18% to 43% in 10 years.

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Nike "Just Do It" Launch

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