Art of Mondays

A company that sells belonging to founders. It runs a sports club that matches entrepreneurs in more than eighty cities, an application-only community for people under thirty-five running online businesses, a subscription library of holiday houses, a newsletter, and a recruiting arm. It says five thousand founders have come through the sports club, that nine thousand people have applied to the community and fewer than one in ten were accepted, and that the house library holds somewhere between four hundred and twelve hundred stays depending on which of its own pages you read. This archive is drawn from what the company publishes about itself: its five websites, its own films, and its own numbers, which are recorded here as its claims rather than as facts. The Instagram account it is best known for could not be retrieved, so the record here is the one the business writes rather than the one it posts.

A chronological documentary of 78 moments spanning 2024–2026 on Loreline.

Curated by Olivier · last updated 2026-09-20

Eras

  1. - What is Art of Mondays? (2024 cut). Published on 8 July 2024, this is the earliest piece of Art of Mondays material located in this harvest and predates everything on the current sites. The company reposted a film under the same title in June 2026, so the two exist side by side on its channel with roughly the same running time.
  2. - Living in a Founder Residency in Greece. A twenty-one-second clip posted on 23 September 2024 showing a residency in Greece. Greece is one of the thirteen countries the company later lists on its residency ticker, and this clip is among the first published records of the format running.
  3. - Living in a Founder Residency in Lombok. Posted the same day as the Greek clip, in September 2024, this short shows a residency in Lombok. The company returned to South Lombok two years later, listing a thirty-night residency there for November 2026 across three villas.
  4. - Living room built into the rock. A whitewashed living room is built around bare rock, with the stone left exposed as part of the floor and wall beside a striped daybed. Stays like this one are what the company means when it says these are places artificial intelligence could never feel.
  5. - Whitewashed cottage and pool. A small whitewashed building with a corrugated roof stands above a stone-edged pool with mountains behind. Spaces links out to the original listing rather than handling any booking, which the company describes as a direct link to the original listing.
  6. - Cabin bedroom and kitchen. A timber-lined cabin puts a hob and a bed in the same room, with a picture window onto open country. The company says new stays are added to the library every week.
  7. - Writing desk under a beamed roof. A wooden desk and chair face an open window in a whitewashed room with a low beamed ceiling and a shelf of books above. The company says it picks for character and soul, and describes the selection as handpicked by humans, taking taste very seriously.
  8. - Stone bedroom with rough beams. A bed sits under a rough-hewn beamed ceiling in a stone room with a window onto green leaves. The company lists 22 countries in its library, naming Australia, Brazil, Costa Rica, France, Greece, Iceland, Indonesia, Italy, Japan, Mexico, Morocco, New Zealand, Norway, Portugal, Puerto Rico, South Africa, Spain, Sri Lanka, Sweden, the United Kingdom, the United States and Zanzibar.
  9. - Cottage below a volcano. A small white cottage sits alone on a green ridge with a symmetrical volcanic cone rising behind it. It is one of eight stays Art of Mondays publishes on the membership listing itself, the only part of its library visible without paying. Art of Mondays publishes two different sizes for this library: the Spaces site says 1,200-plus hand-picked stays across 22 countries, while the group's own homepage describes it as 400-plus AirBNBs, and a third panel on the Spaces page says over 1,000 stays. The product page figure is the one preferred here, and the disagreement is the company's own.
  10. - Bamboo room with a round bed. Bamboo-clad walls and a woven pendant lamp frame a doorway into a room with a circular bed. Art of Mondays says the library is organised into around thirty collections with filters for country, price, group size and what it calls vibe.
  11. - Room facing the dunes. A dim earth-toned room with a round mirror and a woven rug opens through a doorway onto sand and pale sky. Art of Mondays sells access to the library from nine dollars a month billed yearly, or twelve billed monthly, with what it calls no lock-in.
  12. - Bedroom above a salt flat. A cowhide rug lies on a concrete floor in a spare bedroom whose window opens onto scrub and a pale flat horizon. The company's stated pitch is time saved: finding a beautiful stay used to take hours, and the reviews it publishes all turn on hours of scrolling avoided.
  13. - What happens when you join. Published on 12 June 2025, this seven-minute film is the oldest dated piece of Art of Mondays material found in this harvest. The site runs it as a member testimonial mashup, cutting together accounts from people who joined.
  14. - Kusatsu Onsen residency. Snowboarders cut down a sunlit slope between trees, the image the site runs against its Japanese winter dates. The listing gives 18 to 28 January 2027 for twelve founders at Kusatsu Onsen, promising hot springs and snow-dusted mountains. It is the furthest-out date the company publishes.
  15. - What is Art of Mondays?. The three-minute film the company puts at the top of the Founder Family page as its introduction, published to its own YouTube channel on 5 June 2026. The page frames it as a way to work out whether the community is a fit before applying, and pairs it with the claim of 9,000-plus applications and under ten per cent accepted.
  16. - Pulling back the curtain, AOM News episode one. The first episode of what the company calls AOM News, published on 9 June 2026 and running twenty-four minutes. The series is an internal update aimed at members rather than a marketing film, and its view counts are a small fraction of the public-facing videos on the same channel.
  17. - Art of Mondays wordmark. The company's circular badge sets the words Art of Mondays in yellow inside square brackets over a heavily blurred close-up of a laughing mouth. The bracketed wordmark repeats across all four of the group's sites and is the most consistent element of its visual identity.
  18. - Padel courts from below. Shot straight up from the court floor, four players lean into frame with padel rackets against an open sky. Padel recurs constantly in the club's imagery, alongside tennis, spikeball, frisbee, running and hiking, all of which the company lists as acceptable activities.
  19. - Bracketed badge on the Founder Sports Club page. The same blurred-smile badge reappears at the head of the Founder Sports Club page, tying the sport product back to the parent brand. Art of Mondays uses the bracket device as a label throughout, marking sections rather than naming them in headings.
  20. - Las Vegas street at night. A member stands under the neon canopy of a Las Vegas street, lit by the signs overhead. The Founder Sports Club page lists Los Angeles, Las Vegas's neighbours and around eighty other cities where it says the club is running.
  21. - Alaska residency. A fire burns on a jetty at sunset with chairs set out on the grass by a lake, ringed by birch. The listing gives 17 to 28 August 2026 for thirteen founders at what the company calls a family-style lake house in the Alaskan wilderness.
  22. - Walking off a pitch in Greece. Three members walk off a floodlit sports pitch below a whitewashed hillside town, carrying bottles and rackets. Images like this one carry the club's argument that connecting over sport beats a conference room, which the page puts as: networking events are boring.
  23. - Andrew Tran, review. Andrew Tran, named on the reviews section and placed in Sydney, is quoted on jet skiing, a glacier flight and what he calls sober partying on the boat, ending with the line: if you are on the fence, just book it.
  24. - Running a ridge in silhouette. Four figures climb a bare ridge in silhouette, shot in black and white. Running, hiking and walking sit alongside the racket sports on the club's list of things a monthly group might choose to do together.
  25. - Rome residency. A hill town of terracotta roofs sits above Italian farmland in low evening light. The company lists 24 September to 4 October 2026 for fourteen founders, promising ancient streets, long Roman lunches and a villa built for building.
  26. - Long table on a mountain deck. A group eats around a long table on a wooden deck cut into a forested slope. Shared meals appear as often as sport in the group's photography, matching a pitch built on dinners and shared adventures rather than on introductions.
  27. - Track runners in motion blur. A blurred black and white frame of runners on a track carries the club's own strapline: meet active young entrepreneurs in your city, by Art of Mondays. The company describes the club as an international community of young business owners across e-commerce, software, freelancing and education.
  28. - Snowboarders at the top of a run. Members in snow gear celebrate at the top of a run with boards at their feet and cloud closing in behind them. Winter meetups extend the club's activity list beyond the warm-weather sports that dominate the rest of its photography.
  29. - Lombok residency. A member walks a narrow lantern-lit alley of small restaurants, an image the site pairs with its Indonesian dates. Art of Mondays lists 1 November to 1 December 2026 for eighteen founders and thirty nights across three sea-view villas in the hills of South Lombok.
  30. - Rina, review. Rina, listed as the founder of a retreats and coaching business and as nomadic, is quoted saying she thought she had to do it all alone and kept making excuses before going. The company selects reviews that emphasise action over deliberation, and this one closes on the phrase action takers, doers, not just talkers.
  31. - A room of founders on the floor. Around a hundred people fill a bare wooden-floored room, sprawled and waving at the camera. The scale matches what the company calls Camp Mondays, the twice-yearly gathering it says brings up to a hundred founders into one place.
  32. - Founder Family share card. The sharing card for founderfamily.artofmondays.com carries the bracketed brand mark over the blurred-smile artwork. The company describes Founder Family as the number one application-only community for founders under 35 running online businesses, a ranking it awards itself.
  33. - Fire pit at the lake house. A dozen people sit in a wide circle of chairs around a fire pit outside a timber lodge, mountains and pines behind. The company describes a residency as ten to fifteen members under one roof for a week or two, living and working and sharing ideas, with somewhere new every month.
  34. - Virtual Campfire Chat. A video call grid of roughly twenty smiling members, the format the company calls a Virtual Campfire Chat. Art of Mondays says these monthly live sessions run to the harder questions as often as the business ones: why you are chasing the number, and who you would be if the business disappeared tomorrow.
  35. - Spaces identity. The Spaces sharing image reuses the group's bracketed wordmark over the blurred-smile artwork, so the travel product reads as part of the same family as the community and the sports club. Spaces runs on a separate Shopify storefront rather than on the Framer sites used by the rest of the group.
  36. - Group above the sea. A group gathers on a coastal path above pale green water, some sitting on the rail, most facing the camera. Art of Mondays presents its residencies as explicitly not retreats and not conferences, but a rented house where members live, work, eat and play together.
  37. - Streetball in black and white. A pickup basketball game on an outdoor court, shot in black and white with a player going up for a rebound. The club's copy explicitly invites a pickup football game in the park as a valid way to spend a meetup.
  38. - The Monday Mail list. The company says it sends a weekly Monday Mail with behind-the-scenes updates and lessons from the community, and asks readers to join what it calls 60,000-plus founders. That figure appears only on the homepage and is a fourth audience number the company publishes about itself, separate from the 161,000 Instagram followers and the membership counts on the product pages.
  39. - Kemp, member profile. Kemp is profiled on the Founder Family members page as a three-time founder and the technical chief of an influencer-management agency the site says has 130 full-time employees. The listing places him in Amsterdam, living between Bali and Dubai, and mentions padel, surfing and hosting dinners. The description is the company's own.
  40. - Three ways in. The homepage sets out the whole business in a few lines: the company writes that it creates spaces for ambitious people to belong, and that right now there are three ways it does this. It numbers them as Founder Sports Club, Founder Family and Spaces, and signs off from Evan, Jai and the whole AOM team. Art of Mondays adds that it wants to be the largest home in the world for people to build their ideas.
  41. - Indoor padel four. Four players line up on an indoor padel court holding yellow rackets marked with smiley faces. The company says the club is live in more than eighty cities across North and South America, Europe, Asia, Africa and Oceania.
  42. - Working under a beamed ceiling. Members work at a long wooden table under a beamed ceiling with laptops and bottles between them. The stated shape of a residency keeps the businesses running: the company frames the trips as living and working together rather than time away from the work.
  43. - Networking events are boring. The reasoning behind Founder Sports Club, in the company's own words: networking events are boring, and connecting over sports and activity is more fun and better for the mind and body. Art of Mondays says the club connects members with ambitious young minds who share their interests so they can bounce ideas and stay active at the same time.
  44. - Assembling the dream team. The hiring page describes the company as a global community, a founder movement, a media machine and a new way to live, and calls itself ambitious, a little weird and probably unlike any company an applicant has worked in. Art of Mondays says it is looking for high-agency people who take initiative and own their outcomes, that it does not care where you went to school or what software you know, and that it is hunting for assassins, not clock-punchers.
  45. - The founder reality. The Founder Family page opens on the problem it claims to solve rather than on the product. Art of Mondays writes about making heavy decisions alone, about partners who listen and old friends who nod along and change the subject, and about wanting fewer direct messages and more dinners where you lose track of time. It says what is needed is not another networking event or group chat but a handful of genuine peers your age.
  46. - Group photo from above. Shot from a balcony, a large group in white and pale clothes looks straight up into the lens on a wooden deck. The company runs its residencies in Japan, Greece, Italy, Spain, Bali, Costa Rica, Mexico, New Zealand, Canada, Alaska, France, Australia and South Africa, on its own listing.
  47. - Andrew, member profile. Andrew appears on the members page as a Sydney founder who the site says built and sold an e-commerce brand for a mid seven-figure sum and is now building a mobility app. He also appears in the reviews section describing a residency as a top five experience of his life.
  48. - Running through parkland. Three runners move through dappled parkland in the middle of a session. The company's argument for the format is that connecting over sport and activity is better for the mind and body than a standard networking evening.
  49. - How a meetup is run. The club's stated mechanics are specific. Art of Mondays says it matches each member with three other founders in their city on the first of the month, opens a group chat forty-eight hours ahead, and sets the meetup for the second Sunday at ten in the morning. It says there are no rules for the meetup beyond the requirement that it is centred on doing something active.
  50. - Dajana, member profile. Dajana is listed as a designer and painter running a lifestyle clothing brand, with her location given as full-time traveller between Germany and the Portuguese coast. Roughly half the members the company profiles are described as living between countries rather than in one city.
  51. - Kitchen at a residency. People greet each other in a bright villa kitchen, one pair mid-hug, others talking by the counter. Art of Mondays says trained hosts are there to push members out of their comfort zone and fast-track what it calls lifelong friendships.
  52. - Why they built it. The founders' account of the origin, as published: two Australians who met online in their twenties, one who skipped university and failed most of a string of businesses before giving away two brands and living off savings, one who took the traditional path through university and a corporate ladder. They write that what they recognised in each other came later, having both built things with nobody nearby who understood the cost, and that fifty calls with founders led to the idea.
  53. - Eighty-plus cities. The company publishes a full city list for Founder Sports Club, which it says is live in more than eighty cities. The list runs from Austin and Toronto through Bogota, Lima and Medellin, across some thirty European cities, into Bangkok, Seoul, Riyadh and Osaka, three African cities in Cairo, Cape Town and Johannesburg, and nine in Australia and New Zealand.
  54. - Sunil, member profile. Sunil is profiled as a London-born competitive table tennis player and co-founder of a smart mirror company, which the site says has grown past three million dollars a month in revenue. That claim, like the other member figures, is the company's own.
  55. - Hiring overseas, priced against local rates. Monday Hires publishes a direct cost comparison: an executive assistant at 1,800 dollars a month against a stated United States local rate of 5,500, a full stack developer at 3,500 against 12,000, a video editor at 2,000 against 6,500, and a marketing manager at 2,500 against 8,000. The company frames this as founders overpaying for talent, and claims savings of up to eighty per cent on payroll. Every figure here is the company's own.
  56. - Long lunch under a pergola. A long white table runs under a vine-covered pergola with fifteen or so people eating in the shade. The long shared meal is the recurring image in the company's residency photography, more so than any working scene.
  57. - Anders and Mads, member profile. Anders and Mads are listed together as co-founders and best friends since they were six, running what the site calls the largest dog supplement brand in Denmark. The company says they travel full-time and have joined residencies in Costa Rica and Spain.
  58. - Huddle in the pool. Members stand shoulder to shoulder in a turquoise pool with their arms round each other, sun loungers behind. Alongside its residencies the company runs monthly live calls and a private forum it calls the Founder Hub.
  59. - No app, no refund. The app notice carries an unusually blunt condition. Art of Mondays states that because all matching, opt-ins, notifications and group chats now happen exclusively in the app, a member who does not log in and activate cannot be included in matching, will not be added to a group, and that the company cannot offer refunds in that case. It sits against the money-back guarantee advertised on the main club page, which applies to members who actively participate.
  60. - A note from the third partner. Monday Hires is presented as a partnership rather than an in-house build. A note signed by Max says he built a marketing agency to twenty million dollars in annual recurring revenue with a team of more than 150 people around the world, started AgencyHires off the back of it, and is now partnering with Jai and Evan at Art of Mondays to bring the same approach to the founder community. It is the only place in the group's material where a third named principal appears.
  61. - How Art of Mondays says it vets. The company publishes a six-stage entry process: an application, a filter on revenue and intent, an alignment call with one of three named team members, a reference from an existing member, a final review by the two founders, and onboarding on a Monday. It says fewer than 300 of more than 9,000 applicants have made it in, and that it would rather say no than bring the wrong person in.
  62. - Afternoon by a villa pool. A dozen people lie on the grass by a pool in front of a pale stone house among pines. The company positions the residencies as the gravitational centre of the community, and says the villa, castle, treehouse or camper van changes each month.
  63. - The average member, by the company's account. Asked who is actually inside, Art of Mondays answers that the average member is 28 and running a two-million-dollar-a-year business across e-commerce, agencies, software, artificial intelligence and real estate. It says it skews young on purpose and that members come from more than thirty countries. These are the company's own figures about its own membership.
  64. - Snowboarding at a residency. A rider's own board and glove frame two snowboarders carving down a sunlit slope. Movement and sport run through the Founder Family material as well as the sports club, which the company treats as two doors into the same community.
  65. - Coworking in a Moroccan-tiled room. Three people work on laptops around a table in a room hung with metal lanterns and plates. Art of Mondays says members can find someone in another city for coffee tomorrow and describes a couch in most cities members land in.
  66. - Living room, mid-story. A crowded villa living room with people spread across benches and rugs, one member laughing mid-story in the foreground. Sessions like these are what the company calls Virtual Campfire Chats when they happen online, usually led by Jai and Evan.
  67. - The island giveaway. Alongside the Camp Mondays island trip, Art of Mondays ran a public giveaway whose first prize was a ticket plus a free membership. Entries closed on 2 August at midnight Central European Summer Time and the company said a winner would be drawn at random and announced on 5 August. It stated that every winner still had to pass the same vetting as any member, and that it would redraw if a drawn winner did not qualify. The entry form doubled as a Founder Family application.
  68. - Camp Mondays and the residencies. The company describes two kinds of gathering. Residencies put ten to fifteen members under one roof for a week or two somewhere new each month, in what it lists as a villa in Spain, a castle in the French countryside, a treehouse in Mexico or a camper van in New Zealand. Camp Mondays runs twice a year for up to a hundred founders. Art of Mondays states that it makes no money on either.
  69. - Trips are charged separately. A detail that qualifies the residency offer: the company says ticket access to its IRL experiences is included with membership because they are members-only, but the experience itself is billed separately, always at what it calls cost price, usually between one and three thousand dollars per trip. It repeats elsewhere that it makes no money on the camps or residencies.
  70. - Friends all over the world. One of three member quotes Art of Mondays publishes on the Founder Sports Club page, attributed to a first name and an Instagram handle rather than to a business. The company selects testimonials that stress ease and travel: this one calls it a cool and easy way to meet genuine, like-minded people, ending on the line about having friends all over the world.
  71. - Inclusive but still competitive. A second club testimonial addresses a gap the company's own photography leaves open. The quoted member describes the format as friendly enough for female founders but still competitive and fun, and useful when travelling. It is the only place in the group's public material where the mix of the room is spoken to directly.
  72. - You are the average of five people. The line Art of Mondays puts at the top of its Founder Family page, presented as a member's words: you are the average of the five people you spend the most time with, and I took that literally. The company builds its entire pitch on that premise, that proximity to other founders is the product rather than any content or tooling.
  73. - AOM News episode two. Published on 3 July 2026, the second AOM News episode is billed as covering a membership giveaway and new businesses. It runs nineteen minutes, and its title is the company describing its own commercial activity to its own members.
  74. - Behind the scenes of a residency. A fifty-five-second clip published on 24 July 2026, titled with the phrase pretty inspiring, showing a residency from behind the scenes. Short vertical clips like this one carry the residency programme between the longer films.
  75. - AOM News episode three. The third episode, published 15 August 2026, is billed as covering a record month, competition winners and what the company calls the build bungalow. Across the three episodes the series is the closest thing the group publishes to an operating log.
  76. - Inside the entrepreneur village. A twelve-minute film the company published on 16 August 2026 under the title Inside The Worlds First Entrepreneur Village, used on the site to show what a residency feels like from the inside. It follows the Bordeaux edition of Camp Mondays, which the company says took over an entire village for a hundred founders.
  77. - Residency reflection from a member. Also published on 3 September 2026, a founder profiled elsewhere on the site as a digital wellness educator gives a reflection on a residency. Together with the Alaska clip it marks the most recent dated Art of Mondays material found here, a day before this harvest was taken.
  78. - Alaska residency reflection. Published on 3 September 2026, a member who is separately profiled on the Founder Family site speaks to camera about the Alaska residency shortly after it ran. It is one of the two most recent items in this harvest.

Full text archive: /loreline-text/art-of-mondays.md

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