Os Paralamas Do Sucesso — A Novidade (Video Clip)

JUL 01 1986 · 12:00

Os Paralamas Do Sucesso — A Novidade (Video Clip) (1986) Director: Roberto Berliner & Sandra Kogut Era: Brazilian Rock (BRock) Golden Age (1986–1987) - Mid-era of Brazil's political redemocratization, pre-MTV Brasil, when socially conscious rock videoclipes emerged from the Selvagem? album cycle Exceptional historical value as a pre-MTV Brasil artifact co-directed by two filmmakers who would go on to become significant figures in Brazilian cinema. The video serves simultaneously as a music promotional clip and a street-documentary record of Rio de Janeiro's lower-class urban fabric in 1986–87, making it a dual artifact of cultural and sociological importance. The confirmed dual-director credit (Berliner + Kogut) is itself rare and noteworthy in the Brazilian videoclipe canon. Context: Released during Brazil's Redemocratização period following the end of military dictatorship (1964–1985), 'A Novidade' and its video clip embody the socially engaged turn of BRock. The Selvagem? album cycle saw Os Paralamas do Sucesso abandon lighter adolescent themes for politically critical lyrics about urban inequality, poverty, and social contradiction. The video's documentary-style survey of Rio de Janeiro's lower-class neighborhoods — far from the iconic beaches — functions as a visual manifesto of solidarity with marginalized Brazilians, predating MTV Brasil's 1990 launch and reflecting a grassroots, pre-commercial video art culture centered around venues like Circo Voador. Director notes: Confirmed co-directed by Roberto Berliner and Sandra Kogut per IMVDb. The video is a single/promo clip for 'A Novidade' from the album Selvagem? (1986), co-written with Gilberto Gil. The video follows the band performing the song across multiple locations in Rio de Janeiro, interweaving street documentary portraits of common city dwellers. Berliner has spoken in academic interviews about his formative 1980s video work in Rio, citing the Circo Voador cultural venue as central to that generation of videomakers. The aesthetic approach closely mirrors the companion video for 'Alagados' (also directed by Berliner), where the band visits poor communities and the footage blends performance with social portraiture. The IMVDb release year is listed as 1987, while IMDB dates the music video to 1986, consistent with the album's release year. The video predates the launch of MTV Brasil (1990), situating it in the pre-MTV national videoclipe era.